Google release a new version of Analytics - Google Analytics 4 (GA4). It is a new default version of its famous data collection and web traffic analysis software.
The new Google Analytics 4 comes with a lot of key features that make it very different from the old version. One of the biggest differences is the new data modelling feature that uses AI to fill in gaps in data where traditional Analytics may be blocked by cookie-consent rules, blocked JavaScript and a focus on privacy.
As GA4 is still being developed and extended by Google, we are gradually releasing reporting features that cover its functionality. Our templates and data visualisations offer the following key areas of reporting