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Best automated Google Analytics 4 reports for marketing teams

Build automated marketing reports for your analytics teams and clients using Google Analytics 4 data.

Automate Google Analytics 4 reports and dashboards
Connect Google Analytics 4 data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Google Analytics 4 reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate Google Analytics 4 reports and dashboards

Connect Google Analytics 4 data and create automated reports and dashboards

Multi-channel templates for Google Analytics 4

We created over 300 professional reports for you to use. Modify Google Analytics 4 data reports or create new reports from scratch.
Automated marketing reports
 
Seo client reporting templates for agencies

Build Google Analytics 4 reports quickly — Use our templates

No need to study all Google Analytics 4 metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Google Analytics 4 reports or modify any of the existing templates.
Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Google Analytics 4 data

Show how hard you work for your clients. Create Google Analytics 4 graphs and metrics that demonstrate positive historical changes and results.
Compare historical Google Analytics 4 KPI changes and prove ROI to any business with regular and automated reporting.
Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Google Analytics 4 data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Google Analytics 4 dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.
White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Google Analytics 4 data trends

Octoboard will constantly monitor Google Analytics 4 data changes for you. We use ChatGPT and OpenAI to identify Google Analytics 4 trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Google Analytics 4 trends that you may miss. Connect to your Google Analytics 4 data and receive insights in your Email box.
Automated cloud data insights
SEO REPORTING TOOL / GOOGLE ANALYTICS 4

GOOGLE ANALYTICS 4 REPORTING

Google Analytics 4 metrics

Octoboard data dashboard: Google analytics dashboard

Google release a new version of Analytics - Google Analytics 4 (GA4). It is a new default version of its famous data collection and web traffic analysis software.

The new Google Analytics 4 comes with a lot of key features that make it very different from the old version. One of the biggest differences is the new data modelling feature that uses AI to fill in gaps in data where traditional Analytics may be blocked by cookie-consent rules, blocked JavaScript and a focus on privacy.

As GA4 is still being developed and extended by Google, we are gradually releasing reporting features that cover its functionality. Our templates and data visualisations offer the following key areas of reporting

  • Web and Event analytics
  • E-commerce analytics
  • Google Ads analytics
  • GA4 E-commerce metrics

Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.

Use your standard Google Analytics 4 login to start collecting data. Select one of the properties (websites) to monitor.
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Last reviewed:
17-Sept-23
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

Google Analytics 4 metrics

USERS

The number of users who visited your website or app
USE THIS METRIC

USERS ACTIVITY

The number of active users within 1 day, 7 days, 28 days
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SESSIONS

The number of sessions that began on your site or app
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PAGEVIEWS

The number of app screens or web pages viewed by users
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NEW USERS

The number of users who interacted with site or launched app for the first time
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ENGAGED SESSIONS

The number of sessions that lasted longer than 10 second or had a conversion event or had 2 or more views
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ACTIVE 7 DAYS USERS

The number of distinct users within a 7 day period (includes the last day)
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ACTIVE 28 DAYS USERS

The number of distinct users within a 28 day period (includes the last day)
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CONVERSIONS

The count of conversion events
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TRANSACTIONS

The count of transaction events with purchase revenue
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EVENT COUNT

The total count of events
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EVENT VALUE

The sum of event parameter named "value"
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EVENTS PER USER

The average number of events per user
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EVENTS PER SESSION

The average number of events per session
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CONVERSIONS BY EVENT NAME

Conversions breakdown by event name
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EVENTS

Events overview: event count, events per user, total revenue
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ENGAGEMENT RATE

The percentage of engaged sessions
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SESSIONS PER USER

The average number of sessions per user
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USER ENGAGEMENT DURATION

The total amount of time (in seconds) your website (or app) was in the foreground of user devices
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CITIES

Cities that user activity originated from
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REGIONS

Geographic regions from which the user activity originated
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COUNTRIES

The country from which the user activity originated
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COUNTRIES (INSIGHTS)

The country from which the user activity originated
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USERS AGE

User age breakdown
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USERS GENDER

User gender breakdown
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BRANDING INTERESTS

Interests demonstrated by users who are higher in the shopping funnel
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KEYWORDS

Keywords that led to sessions
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QUERIES

Search queries that led to sessions
USE THIS METRIC

AD NETWORK TYPE

Advertising network types of the conversion
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SESSION TRAFFIC ORIGIN

The traffic origin of the session's campaign
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DEFAULT CHANNEL GROUPING

The session's default channel grouping based on source and medium
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DEVICES

The type of device: Desktop, Tablet, or Mobile
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PLATFORMS

The platform on which your app or website ran
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LANGUAGES

The language setting of the user's browser or device
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SOURCES

Google Analytics sources breakdown
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MEDIUMS

Google Analytics mediums breakdown
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CAMPAIGNS

Google Analytics campaigns breakdown
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PAGES

The web page titles used on your site
USE THIS METRIC

PUBLISHER AD IMPRESSIONS

The number of ad_impression events
USE THIS METRIC

PUBLISHER AD CLICKS

The number of ad_click events
USE THIS METRIC

ADD TO CART

The number of times users added items to their shopping carts
USE THIS METRIC

AVERAGE PURCHASE REVENUE

The average purchase revenue in the transaction group of events
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ARPU (PAYING USERS)

Average revenue per paying user (ARPPU)
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ARPU

Average revenue per active user (ARPU)
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CART TO VIEW RATE

The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s)
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CHECKOUTS

The number of times users started the checkout process
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ECOMMERCE PURCHASES

The number of times users completed a purchase
USE THIS METRIC

FIRST TIME PURCHASERS

The number of users that completed their first purchase event.
USE THIS METRIC

PURCHASE REVENUE

The sum of revenue from purchases made in your app or site
USE THIS METRIC

PURCHASE TO VIEW RATE

The number of users who purchased a product(s) divided by the number of users who viewed the same product(s)
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TOTAL AD REVENUE

The total advertising revenue from both Admob and third-party sources
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TOTAL REVENUE

The sum of revenue from purchases, subscriptions, and advertising
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TOTAL PURCHASERS

The number of users that logged purchase events for the time period selected.
USE THIS METRIC

TOP ITEMS

Top items and key metrics
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TOP ITEM BRANDS

Top brands and key metrics
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TOP ITEM CATEGORIES

The hierarchical category in which the item is classified
USE THIS METRIC

AD SOURCES

The source network that served the ad
USE THIS METRIC

AD FORMATS

The way ads looked and where they were located
USE THIS METRIC

AD UNITS

The name you chose to describe Ad units
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BOUNCE RATE

The bounce rate
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EVENTS BY SOURCE

Events by source
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EVENTS BY CHANNEL

Events by channel
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EVENTS BY COUNTRY

Events by country
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EVENTS BY REGION

Events by region
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EVENTS BY CITY

Events by city
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EVENTS BY DEVICE

Events by device
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EVENTS BY BROWSER

Events by browser
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EVENTS BY OS

Events by os
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EVENTS BY LANDING PAGE

Events by landing page
USE THIS METRIC

EVENTS - NEW VS RETURNING

Events - new vs returning
USE THIS METRIC
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