OCTOBOARD
English
PRICING
RESOURCES
LOGIN
TRIAL
TRIAL
English

Web analytics platform from Octoboard - analyze website traffic in real-time: visitors, locations, devices, paid advertising campaigns.

Web analytics platform from Octoboard - analyze website traffic in real-time: visitors, locations, devices, paid advertising campaigns.

Automate Octoboard Web Analytics reports and dashboards
Connect Octoboard Web Analytics data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Octoboard Web Analytics reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
Automated marketing reports

Automate Octoboard Web Analytics reports and dashboards

Connect Octoboard Web Analytics data and create automated reports and dashboards

Multi-channel templates for Octoboard Web Analytics

We created over 300 professional reports for you to use. Modify Octoboard Web Analytics data reports or create new reports from scratch.

Automated marketing reports
 
Seo client reporting templates for agencies

Build Octoboard Web Analytics reports quickly — Use our templates

No need to study all Octoboard Web Analytics metrics or build reports from scratch. We have created over 350 templates for your dashboards and reports for you to choose from.
You can also create custom Octoboard Web Analytics reports or modify any of the existing templates.

Seo client reporting templates for agencies
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Octoboard Web Analytics data

Show how hard you work for your clients. Create Octoboard Web Analytics graphs and metrics that demonstrate positive historical changes and results.

Compare historical Octoboard Web Analytics KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable white label client portal

Create and host white label client portal on your website using Octoboard Web Analytics data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private Octoboard Web Analytics dashboards and reports. Embed data views into any page of your website. Setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Octoboard Web Analytics data trends

Octoboard will constantly monitor Octoboard Web Analytics data changes for you. We use ChatGPT and OpenAI to identify Octoboard Web Analytics trends and send regular updates.

Connect once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Octoboard Web Analytics trends that you may miss. Connect to your Octoboard Web Analytics data and receive insights in your Email box.

Automated cloud data insights
SEO REPORTING TOOL / OCTOBOARD WEB ANALYTICS

OCTOBOARD WEB ANALYTICS REPORTING

Octoboard Analytics allows you to monitor website traffic in real-time - visitors, countries, devices, paid advertising campaigns and more.

Octoboard data dashboard: Web analytics app from octoboard

Octoboard Web Analytics Integration: Building Automated Marketing Analytics Reports

In the ever-evolving landscape of digital marketing, keeping a close eye on various metrics is not just a necessity but a strategy for success. Octoboard Web Analytics offers a robust platform for marketing teams to monitor, analyze, and report their online marketing performance effectively. In this blog post, we'll delve into how using Octoboard's analytics and reporting tools can enhance a marketing team's ability to showcase their efforts and results.

Key Metrics in Octoboard Web Analytics

  • Traffic Overview:
  • Understanding the volume and source of website traffic is pivotal for any marketing strategy. It provides insights into the effectiveness of campaigns and identifies potential areas for improvement.
  • Page Views by Device:
  • This metric allows teams to understand their audience's device preferences, enabling them to optimize their content and layout for better engagement across different devices.
  • Views per Minute and Views per Second:
  • Real-time data like views per minute and per second offer a granular look at website traffic, helping to pinpoint the exact times when engagement peaks.
  • Active Users List:
  • Knowing who is active on your site at any given moment can help in tailoring real-time marketing strategies and understanding audience behavior.
  • Traffic by Country:
  • Geographical data on traffic sources assists in customizing content and campaigns to suit different regions, enhancing the effectiveness of global marketing strategies.


Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



Automating Marketing Analytics Reporting

Automation in reporting is a game-changer for marketing teams. By automating the generation of marketing analytics reports through Octoboard, teams can save countless hours that would otherwise be spent on manual data compilation and analysis. Regular, automated reports (be it weekly or monthly) provide consistent insights into marketing performance, ensuring that both team members and management stay informed about the latest trends and achievements.

Centralizing Marketing Analytics

The integration of multiple marketing analytics channels is crucial for a comprehensive view of marketing efforts. Octoboard’s platform allows for aggregating data from various channels into a single, unified dashboard. This centralization is critical for several reasons:

  • Consistency in Reporting:
  • It ensures that all metrics are reported in a consistent format, making it easier to track progress and compare performance across different channels.
  • Time Efficiency:
  • Having all data in one place saves time and reduces the complexity involved in analyzing data from multiple sources.
  • Comprehensive Analysis:
  • It provides a holistic view of marketing efforts, allowing teams to see the big picture and make informed decisions.


Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Advanced PPC Analytics Module

For marketing agencies, the Advanced PPC Analytics module offered by Octoboard is a powerful tool. This module allows for the creation of custom metrics, dimensions, and the use of advanced formulas to transform PPC data. Agencies can build detailed reports across different PPC channels, locations, and currencies. The flexibility to customize and deep-dive into PPC data empowers agencies to offer tailored insights and strategies to their clients.

Automated Data Detection of Trends

The ability to automatically monitor data trends and generate insights is a critical aspect of effective marketing analytics. With Octoboard’s feature for automated data detection and OpenAI data insights, marketing teams can stay ahead of the curve. This automation helps in:

  • Identifying Emerging Trends:
  • Quickly spotting new trends in traffic, user behavior, or campaign performance.
  • Making Data-driven Decisions:
  • Insights generated from these trends inform strategies and tactical adjustments.
  • Ensuring Accuracy:
  • Automated trend detection minimizes the risk of human error in data analysis.


Google Sheets Data Export Feature

The Google Sheets data export feature offered by Octoboard adds another layer of flexibility to data management. Marketing teams can export their analytics data to Google Sheets for various purposes:

  • Customized Analysis:
  • Teams can use Google Sheets to perform custom analyses or combine Octoboard data with other data sources.
  • Sharing and Collaboration:
  • Google Sheets makes it easy to share data with team members or clients, fostering collaborative review and decision-making.
  • Backup and Record-Keeping:
  • Exporting data to Google Sheets serves as a backup and helps in maintaining historical records for longitudinal analysis.


Automate all your marketing reports. Save time and retain clients with Octoboard.



Conclusion

In the fast-paced world of digital marketing, tools like Octoboard that offer comprehensive analytics, automation, and integration capabilities are indispensable. By leveraging Octoboard Web Analytics, marketing teams can not only save time but also gain deeper insights into their campaigns, user behavior, and overall performance. The ability to automate reports, customize data analysis, and keep everyone on the same page through centralized dashboards and exports to platforms like Google Sheets equips marketing professionals with the tools they need to excel in an increasingly data-driven industry.

Octoboard Web Analytics metrics

SESSIONS

User sessions over a period of time
USE THIS METRIC

USERS

Unique users visiting website
USE THIS METRIC

AD CLICKS

Ad clicks leading to website
USE THIS METRIC

PAGE VIEWS

Page views over time
USE THIS METRIC

COUNTRIES

Website traffic broken down by countries
USE THIS METRIC

DEVICES

Website traffic broken down by devices
USE THIS METRIC

CAMPAIGNS

Website traffic broken down by ad campaigns
USE THIS METRIC

SOURCES

Website traffic broken down by traffic source
USE THIS METRIC

MEDIA

Website traffic broken down by media (utm_medium)
USE THIS METRIC

TRAFFIC TYPES

Website traffic broken down by traffic types
USE THIS METRIC

EVENT LABELS

Website traffic broken down by events
USE THIS METRIC

EVENT PARAMETERS

Website traffic broken down by events and parameter
USE THIS METRIC

COUNTRIES BY SESSIONS

Breakdown of website traffic by countries
USE THIS METRIC

LATEST DATA SOURCES

Page views for the last hour by Traffic Sources
USE THIS METRIC

LATEST DEVICES

Page views for the last hour by Devices
USE THIS METRIC

VIEWS PER MINUTE

Real-time page views by minute (last 30 minutes)
USE THIS METRIC

VIEWS PER SECOND

Current website traffic - page views in the last 30 seconds.
USE THIS METRIC

LATEST WEBSITE VISITORS

List of current and very recent website visitors
USE THIS METRIC

LATEST LOCATIONS

Page views by country
USE THIS METRIC
Get more value out of your cloud data. Start using performance metrics now.
GET OCTOBOARD FREE