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Web analytics platform from Octoboard - analyze website traffic in real-time: visitors, locations, devices, paid advertising campaigns.

Web analytics platform from Octoboard - analyze website traffic in real-time: visitors, locations, devices, paid advertising campaigns.

Automate Octoboard Web Analytics reports and dashboards
Connect Octoboard Web Analytics data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated Octoboard Web Analytics reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
SEO REPORTING TOOL / OCTOBOARD WEB ANALYTICS

OCTOBOARD WEB ANALYTICS REPORTING

Octoboard Analytics allows you to monitor website traffic in real-time - visitors, countries, devices, paid advertising campaigns and more.

Octoboard data dashboard: Web analytics app from octoboard

Octoboard Web Analytics Integration: Building Automated Marketing Analytics Reports

In the ever-evolving landscape of digital marketing, keeping a close eye on various metrics is not just a necessity but a strategy for success. Octoboard Web Analytics offers a robust platform for marketing teams to monitor, analyze, and report their online marketing performance effectively. In this blog post, we'll delve into how using Octoboard's analytics and reporting tools can enhance a marketing team's ability to showcase their efforts and results.

Key Metrics in Octoboard Web Analytics

  • Traffic Overview:
  • Understanding the volume and source of website traffic is pivotal for any marketing strategy. It provides insights into the effectiveness of campaigns and identifies potential areas for improvement.
  • Page Views by Device:
  • This metric allows teams to understand their audience's device preferences, enabling them to optimize their content and layout for better engagement across different devices.
  • Views per Minute and Views per Second:
  • Real-time data like views per minute and per second offer a granular look at website traffic, helping to pinpoint the exact times when engagement peaks.
  • Active Users List:
  • Knowing who is active on your site at any given moment can help in tailoring real-time marketing strategies and understanding audience behavior.
  • Traffic by Country:
  • Geographical data on traffic sources assists in customizing content and campaigns to suit different regions, enhancing the effectiveness of global marketing strategies.

Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.

Automating Marketing Analytics Reporting

Automation in reporting is a game-changer for marketing teams. By automating the generation of marketing analytics reports through Octoboard, teams can save countless hours that would otherwise be spent on manual data compilation and analysis. Regular, automated reports (be it weekly or monthly) provide consistent insights into marketing performance, ensuring that both team members and management stay informed about the latest trends and achievements.

Centralizing Marketing Analytics

The integration of multiple marketing analytics channels is crucial for a comprehensive view of marketing efforts. Octoboard’s platform allows for aggregating data from various channels into a single, unified dashboard. This centralization is critical for several reasons:

  • Consistency in Reporting:
  • It ensures that all metrics are reported in a consistent format, making it easier to track progress and compare performance across different channels.
  • Time Efficiency:
  • Having all data in one place saves time and reduces the complexity involved in analyzing data from multiple sources.
  • Comprehensive Analysis:
  • It provides a holistic view of marketing efforts, allowing teams to see the big picture and make informed decisions.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.

Advanced PPC Analytics Module

For marketing agencies, the Advanced PPC Analytics module offered by Octoboard is a powerful tool. This module allows for the creation of custom metrics, dimensions, and the use of advanced formulas to transform PPC data. Agencies can build detailed reports across different PPC channels, locations, and currencies. The flexibility to customize and deep-dive into PPC data empowers agencies to offer tailored insights and strategies to their clients.

Automated Data Detection of Trends

The ability to automatically monitor data trends and generate insights is a critical aspect of effective marketing analytics. With Octoboard’s feature for automated data detection and OpenAI data insights, marketing teams can stay ahead of the curve. This automation helps in:

  • Identifying Emerging Trends:
  • Quickly spotting new trends in traffic, user behavior, or campaign performance.
  • Making Data-driven Decisions:
  • Insights generated from these trends inform strategies and tactical adjustments.
  • Ensuring Accuracy:
  • Automated trend detection minimizes the risk of human error in data analysis.

Google Sheets Data Export Feature

The Google Sheets data export feature offered by Octoboard adds another layer of flexibility to data management. Marketing teams can export their analytics data to Google Sheets for various purposes:

  • Customized Analysis:
  • Teams can use Google Sheets to perform custom analyses or combine Octoboard data with other data sources.
  • Sharing and Collaboration:
  • Google Sheets makes it easy to share data with team members or clients, fostering collaborative review and decision-making.
  • Backup and Record-Keeping:
  • Exporting data to Google Sheets serves as a backup and helps in maintaining historical records for longitudinal analysis.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

Conclusion

In the fast-paced world of digital marketing, tools like Octoboard that offer comprehensive analytics, automation, and integration capabilities are indispensable. By leveraging Octoboard Web Analytics, marketing teams can not only save time but also gain deeper insights into their campaigns, user behavior, and overall performance. The ability to automate reports, customize data analysis, and keep everyone on the same page through centralized dashboards and exports to platforms like Google Sheets equips marketing professionals with the tools they need to excel in an increasingly data-driven industry.

Octoboard Web Analytics metrics

SESSIONS

User sessions over a period of time
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USERS

Unique users visiting website
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AD CLICKS

Ad clicks leading to website
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PAGE VIEWS

Page views over time
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SESSION DURATION

Session duration over time
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BOUNCE RATE

Bounce rate over time
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COUNTRIES

Website traffic broken down by countries
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DEVICES

Website traffic broken down by devices
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CAMPAIGNS

Website traffic broken down by ad campaigns
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SOURCES

Website traffic broken down by traffic source
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MEDIA

Website traffic broken down by media (utm_medium)
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TRAFFIC TYPES

Website traffic broken down by traffic types
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EVENT LABELS

Website traffic broken down by events
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EVENT PARAMETERS

Website traffic broken down by events and parameter
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GOALS

Website traffic broken down by goals
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COUNTRIES BY SESSIONS

Breakdown of website traffic by countries
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LATEST DATA SOURCES

Page views for the last hour by Traffic Sources
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LATEST DEVICES

Page views for the last hour by Devices
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VIEWS PER MINUTE

Real-time page views by minute (last 30 minutes)
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VIEWS PER SECOND

Current website traffic - page views in the last 30 seconds.
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LATEST WEBSITE VISITORS

List of current and very recent website visitors
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LATEST LOCATIONS

Page views by country
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WEB TRAFFIC OVERVIEW

Key metrics for web traffic overview
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TOP PAGES

Main website pages overview
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ENTRY PAGES

Main website entry pages
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EXIT PAGES

Main website exit pages
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DEVICES

Overview of most used devices
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BROWSERS

Overview of main browsers used by website visitors
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OPERATING SYSTEMS

Most used operating systems
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COUNTRIES

Countries of your website visitors
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REGIONS

Regions of your website visitors
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CITIES

Cities that your website visitors come from
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CHANNELS

Main channels (sources) of your website traffic
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SOURCES

Main sources of the website traffic
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UTM SOURCES

Main UTM sources
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UTM MEDIUMS

Main UTM mediums
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UTM CAMPAIGNS

Main UTM campaigns
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UTM TERMS

Main UTM terms
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UTM CONTENTS

Main UTM content
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ENTRY AND EXIT PAGES

Main website pages, entry pages, exit pages
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DEVICES, BROWSERS, OS

Main devices, browsers, operating systems
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COUNTRIES, REGIONS, CITIES

Breakdowns of traffic by countries, regions and cities
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CHANNELS SOURCES

Main channels (traffic sources)
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FUNNELS

Graph and sankey representation of the web analytics funnels.
USE THIS METRIC
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