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Google Analytics automated report: how to analyze your website content performance?

Learn about the key metrics in Google Analytics that every marketing agency should include in their reports.

New marketing template — Google Analytics - Content
We have added a new data template "Google Analytics - Content" for automating Google Analytics (UA) data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Google Analytics - Content
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — Google Analytics - Content

We have added a new data template "Google Analytics - Content" for automating Google Analytics (UA) data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Google Analytics - Content" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Google Analytics - Content".

Share with teams
Public links and embedding

Make your Google Analytics (UA) data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Google Analytics (UA) data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Google Analytics - Content data

Create Google Analytics (UA) graphs and metrics that demonstrate positive historical changes and results. Compare historical Google Analytics (UA) KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Google Analytics (UA) client portal

Create and host white label client portal on your website using Google Analytics (UA) data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Google Analytics - Content". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Google Analytics (UA) data trends

Octoboard will constantly monitor data changes in the "Google Analytics - Content" template. We use ChatGPT and OpenAI to identify Google Analytics (UA) trends and send regular updates.

Connect Google Analytics (UA) once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Google Analytics (UA) trends that you may miss. Connect to your Google Analytics (UA) data and receive insights in your Email box.

Automated cloud data insights
SEO REPORTING TOOL / GOOGLE ANALYTICS - CONTENT

GOOGLE ANALYTICS - CONTENT

Traffic sources and content performance : time on site, page views, bounce rate and more.

Template for generated report: Google analytics template

Understanding Key Metrics for Effective Reporting

Google Analytics is a goldmine of data that marketing agencies can utilize to showcase their hard work to clients. The clarity and depth of the insights offered by Google Analytics metrics are unparalleled. Here, we delve into some critical metrics that should be part of every marketing agency's report:

  • Google Analytics Countries: Identifying which countries your traffic is coming from can give agencies insights into potential markets, as well as which regions are responding best to campaigns.
  • Google Analytics Traffic Sources: Knowing where your traffic is originating from - be it organic search, paid campaigns, referrals, etc. - helps in pinpointing what strategies are most effective.


Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



  • Google Analytics Social Networks: Social media is a dominant force in today's digital landscape. Understanding which social networks are driving traffic and engagement is vital for adjusting social media marketing efforts.
  • Google Analytics Content Overview: This metric helps agencies understand which specific pages or content pieces are resonating most with users. A valuable insight for content strategists.
  • Google Analytics Average Time on Site: An indicator of user engagement, this metric helps in gauging how compelling and relevant your site's content is to its visitors.
  • Google Analytics Bounce Rate: A lower bounce rate is always desirable. It signals that users find the site's content engaging enough to explore beyond just one page.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



  • Google Analytics Exit Rate: Understanding which pages users most frequently leave your site from can be instrumental in identifying potential issues or areas for improvement.
  • Google Analytics Pages by Views: Knowing your most viewed pages gives a clear picture of what content is capturing the audience's attention.


The Power of Automation with Octoboard

The aforementioned metrics are immensely valuable. However, manually gathering, analyzing, and reporting this data every week or month can be a herculean task, consuming hundreds of man-hours. Enter Octoboard Marketing Analytics platform.

By automating client reports using Octoboard, agencies can not only save time but also ensure consistent, error-free, and timely delivery of insights. Automated reports sent out weekly or monthly offer a transparent view into the marketing efforts, helping clients see the tangible impacts of the agency's work. Such consistent reporting nurtures trust and demonstrates the agency's commitment to transparency and results.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



Staying on Top of Advertising Spend with Automated Data Trend Detection

With digital advertising, every dollar counts. Ensuring optimal utilization of the ad budget can make the difference between a successful campaign and a lackluster one. Using Octoboard's capabilities, agencies can monitor data trends using Google Analytics metrics. This automated data trend detection is invaluable.

Imagine being able to quickly spot a spike in bounce rates or a decline in average time on site. These could be indicators of issues that, if addressed promptly, could save significant advertising dollars.

Furthermore, Octoboard has integrated an innovative feature where it generates insights using OpenAI. You can explore this capability further and see how it adds a new dimension to data analysis here.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Final Thoughts

Harnessing the potential of Google Analytics is a game-changer for marketing agencies. With automation tools like Octoboard, not only is data extraction and report generation streamlined, but agencies can also provide actionable insights with ease. By offering clients clear visibility into marketing efforts and ensuring optimal use of ad spend, agencies stand to reinforce their value proposition significantly.

1,221
GET THIS TEMPLATE
Last reviewed:
15-Apr-24
Dashboards:
Reports:
Client portals:
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Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"GOOGLE ANALYTICS - CONTENT" METRICS

COUNTRIES

Map of your audience showing countries ranked by sessions.
USE THIS METRIC

TRAFFIC SOURCES

Overview of traffic sources ranked by users.
USE THIS METRIC

SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by users.
USE THIS METRIC

CONTENT OVERVIEW

Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description

Bounce rate is the percentage of sessions in which the person left the property from the first page.

Exit rate is percentage of exits from the property that occurred out of the total pageviews.
USE THIS METRIC

TIME ON SITE

Average time spent on site over time.
USE THIS METRIC

BOUNCE RATE

Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
USE THIS METRIC

EXIT RATE

Exit rate over time.
Description
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
USE THIS METRIC

PAGES BY VIEWS

Your web site pages ranked by number of unique views.
USE THIS METRIC
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Traffic sources and content performance : time on site, page views, bounce rate and more.