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Optimizing Yandex Traffic and Audience: Building Real-time SEO Marketing Dashboards

Learn how to build real-time SEO marketing dashboards using Yandex Traffic and Audience data.

New marketing template — Yandex Traffic and Audience
We have added a new data template "Yandex Traffic and Audience" for automating Yandex Metrica data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Yandex Traffic and Audience
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — Yandex Traffic and Audience

We have added a new data template "Yandex Traffic and Audience" for automating Yandex Metrica data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Yandex Traffic and Audience" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Yandex Traffic and Audience".

Share with teams
Public links and embedding

Make your Yandex Metrica data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Yandex Metrica data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Yandex Traffic and Audience data

Create Yandex Metrica graphs and metrics that demonstrate positive historical changes and results. Compare historical Yandex Metrica KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Yandex Metrica client portal

Create and host white label client portal on your website using Yandex Metrica data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Yandex Traffic and Audience". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Yandex Metrica data trends

Octoboard will constantly monitor data changes in the "Yandex Traffic and Audience" template. We use ChatGPT and OpenAI to identify Yandex Metrica trends and send regular updates.

Connect Yandex Metrica once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Yandex Metrica trends that you may miss. Connect to your Yandex Metrica data and receive insights in your Email box.

Automated cloud data insights
SEO REPORTING TOOL / YANDEX TRAFFIC AND AUDIENCE

YANDEX TRAFFIC AND AUDIENCE

Key Yandex Metrica traffic and audience metrics

Template for generated report: Yandex metrika traffic and audience dashboard

Building Real-time SEO Marketing Dashboards: Yandex Traffic and Audience

In the rapidly evolving world of digital marketing, staying ahead of the curve is essential. For businesses targeting Russian-speaking audiences, Yandex is an invaluable tool. Yandex, Russia's leading search engine, provides a wealth of data that, when properly analyzed, can offer deep insights into user behavior and marketing effectiveness. This is where a real-time SEO marketing dashboard, built using Yandex data and managed through the Octoboard analytics platform, becomes a game-changer.

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Understanding Yandex Metrics and Their Importance for Marketing Teams

A well-structured SEO dashboard can transform how marketing teams track and respond to their online strategies. Let's delve into the Yandex metrics that Octoboard leverages and understand their significance:

  • Yandex Overview: Offers a snapshot of overall performance, helping teams quickly gauge the health of their SEO efforts.
  • Yandex Sessions: Tracks the number of active user engagements, indicating the effectiveness of content and keywords.
  • Yandex Users: Provides insights into the audience size, essential for understanding reach.
  • Yandex New Users: Shows the number of first-time visitors, a key metric for measuring growth and the appeal of your site to new audiences.
  • Yandex Age & Gender: These demographics help in tailoring content and campaigns to the most responsive audience segments.
  • Yandex Sessions by Country: Useful for geo-targeting and understanding which regions are most engaged with your content.
  • Yandex Top Pages: Identifies the most visited pages, offering insights into popular content and user preferences.
  • Yandex Time on Site: An indicator of user engagement and content relevance.


By integrating these metrics into a real-time dashboard, marketing teams can have a continuous, up-to-date view of their Yandex SEO performance. This immediacy is crucial for making timely decisions and adjustments to strategies.

Streamlining SEO Marketing with Octoboard

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Utilizing a platform like Octoboard for marketing analytics can revolutionize the efficiency of marketing teams. By automating the creation of SEO marketing dashboards and building white-label client portals, Octoboard saves countless hours that would otherwise be spent on manual data compilation and analysis. This automation not only increases productivity but also ensures accuracy and consistency in reporting.

Displaying this dashboard in an office setting can significantly enhance visibility of the marketing efforts. It keeps the entire team aligned on performance metrics and goals, fostering a data-driven culture. This constant visibility helps in quickly identifying trends, both positive and negative, enabling teams to capitalize on opportunities or address issues before they escalate.

The Role of PPC Channels in Comprehensive Reporting

In addition to organic search metrics, it's crucial to monitor performance across multiple Pay-Per-Click (PPC) channels. Octoboard's ability to bring together advertising metrics like impressions, user engagement, locations, and devices from various channels into one unified dashboard is invaluable. This consolidation helps in understanding the overall effectiveness of digital advertising efforts and in optimizing budget allocation across platforms.

Octoboard’s advanced PPC Analytics module further enhances this capability. It allows marketing teams to create new metrics, apply advanced formulas, and build reports across different PPC channels, locations, and currencies. This feature is particularly beneficial for marketing agencies managing campaigns for multiple clients across diverse markets. It provides a level of customization and depth in analysis that is crucial for nuanced, effective campaign management.

Automating Data Trend Detection with Octoboard and OpenAI

Create cross-platform PPC reports, send your data to BigQuery, Looker Studio and build your own data warehouse.



One of the most groundbreaking features of Octoboard is its ability to automate data trend detection using Yandex metrics, powered by OpenAI’s ChatGPT interface. This feature allows marketing teams to stay on top of their marketing progress without constant manual monitoring.

Octoboard’s Automated Data Insights sift through vast amounts of data, identifying significant trends and anomalies. This means that marketing agencies and teams can be assured they are monitoring their activity correctly and efficiently, allowing for swift and informed decision-making. It’s not just about data collection; it’s about intelligent data interpretation, which is key in a data-driven marketing landscape.

Leveraging Google Sheets for Enhanced Data Management

In addition to its advanced analytics capabilities, Octoboard also offers a Google Sheets data export feature. This allows marketing teams to export their Yandex and other cloud data into Google Sheets for further analysis or reporting. This feature is particularly useful for teams that prefer to use Google Sheets for data manipulation, custom calculations, or for creating tailored reports. It bridges the gap between advanced analytics platforms and customizable, user-friendly spreadsheet applications.

Conclusion

In conclusion, a comprehensive real-time SEO marketing dashboard using Yandex data, managed through the Octoboard platform, offers an unparalleled advantage for marketing teams. It not only saves time and resources but also provides deeper insights into audience behavior and campaign performance. By leveraging Octoboard's advanced features, including PPC analytics, automated data trend detection, and Google Sheets integration, marketing teams can stay ahead in a competitive digital landscape. The ability to visualize, analyze, and act on real-time data is not just a luxury but a necessity in today's fast-paced marketing world.

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Last reviewed:
17-Apr-24
Dashboards:
Reports:
Client portals:
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Data refresh:
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Multi-client:

"YANDEX TRAFFIC AND AUDIENCE" METRICS

OVERVIEW

Sessions, users and new user counts over time.
Description

The following 3 metrics make up the Yandex Metrika OVERVIEW widget:

Sessions - Total number of visits.

Unique users - Unique visitors to your site.

New users - Number of users visiting your site for the first time.
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SESSIONS

Number of visits to your site tracked over time.
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USERS

Visitors to your site tracked over time.
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NEW USERS

New users of your site.
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AGE

Visitors age by sessions.
Description

These reports on users' basic socio-demographic characteristics are presented based on the information obtained using Crypta technology.
Tips
Only sessions of visitors whose age and gender have been identified are shown in this widget.
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GENDER

Visitors' gender by sessions.
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VISITORS BY REGION

Sessions by countries and regions.
Description
Yandex can determine the geographical location of your site's users. This widget provides a world map with countries color-coded based on number of sessions.
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TOP PAGES

Top pages ranking by unique users.
USE THIS METRIC

TIME ON SITE

Time spent on site tracked over time.
Description
Time on site - Duration in minutes and seconds.
USE THIS METRIC
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