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Optimizing SEO Marketing with Yandex Content and Engagement: A Guide to Building Real-Time Dashboards

Learn how to build real-time SEO marketing dashboards using Yandex Content and Engagement metrics.

New marketing template — Yandex Content and Engagement
We have added a new data template "Yandex Content and Engagement" for automating Yandex Metrica data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Yandex Content and Engagement
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — Yandex Content and Engagement

We have added a new data template "Yandex Content and Engagement" for automating Yandex Metrica data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Yandex Content and Engagement" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Yandex Content and Engagement".

Share with teams
Public links and embedding

Make your Yandex Metrica data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Yandex Metrica data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Yandex Content and Engagement data

Create Yandex Metrica graphs and metrics that demonstrate positive historical changes and results. Compare historical Yandex Metrica KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Yandex Metrica client portal

Create and host white label client portal on your website using Yandex Metrica data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Yandex Content and Engagement". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Yandex Metrica data trends

Octoboard will constantly monitor data changes in the "Yandex Content and Engagement" template. We use ChatGPT and OpenAI to identify Yandex Metrica trends and send regular updates.

Connect Yandex Metrica once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Yandex Metrica trends that you may miss. Connect to your Yandex Metrica data and receive insights in your Email box.

Automated cloud data insights
SEO REPORTING TOOL / YANDEX CONTENT AND ENGAGEMENT

YANDEX CONTENT AND ENGAGEMENT

Analysis of content and traffic sources by Yandex Metrica

Template for generated report: Yandex metrika traffic metrics dashboard

Building Real-Time SEO Marketing Dashboards: Yandex Content and Engagement

In the rapidly evolving digital landscape, SEO marketing is pivotal for the success of any online venture. Tracking and analyzing SEO metrics has become crucial, and with the advent of platforms like Octoboard, leveraging these insights has never been easier. This post delves into how marketing teams can harness the power of Yandex data through Octoboard's analytics platform to create dynamic, real-time SEO marketing dashboards.

Understanding Key Yandex Metrics for SEO Success

Save time by automating your reports, grow revenue and retain customers with Octoboard.



Yandex, a dominant player in Russia's search engine market, provides an array of metrics that are critical for understanding website performance. These metrics, when analyzed correctly, offer insights into user behavior, traffic sources, and overall engagement.

  • Yandex Top Pages show the most visited pages on your site, revealing what content resonates with your audience.
  • Yandex Bounce Rate indicates the percentage of visitors who leave your site after viewing only one page, shedding light on engagement levels.
  • Yandex Page Depth reveals the average number of pages viewed per visit, a key metric for understanding user engagement.
  • Yandex Time on Site measures the average duration of a user's visit, providing insights into content effectiveness.
  • Yandex Traffic Sources breaks down the sources of your website traffic, helping to identify successful channels.
  • Yandex Performance by Referer shows how different referring sites contribute to your traffic.
  • Yandex Social Networks and Yandex Performance by Social provide insights into social media engagement and effectiveness.
  • Yandex Search Engines and Yandex Performance by Search analyze search engine traffic, crucial for SEO strategy.


The Power of Octoboard in Streamlining SEO Marketing

Utilizing Octoboard's platform to integrate these metrics into a comprehensive dashboard offers immense benefits. Marketing teams can save countless hours by automating the creation of SEO marketing dashboards. This not only enhances efficiency but also provides a visually appealing and easy-to-understand representation of crucial data.

Displaying this real-time dashboard in an office environment elevates the visibility of SEO efforts. It allows teams to monitor progress constantly and make data-driven decisions promptly. In an era where SEO trends change rapidly, such real-time monitoring is invaluable.

Automate all your marketing reports. Save time and retain clients with Octoboard.



Consolidating PPC Channel Reports

Diversification in PPC (Pay-Per-Click) advertising is common, but managing multiple channels can be daunting. Octoboard’s analytics platform simplifies this by consolidating various PPC channel reports into a singular dashboard. This unified view includes metrics like impressions, user engagement, locations, and devices. By centralizing these data points, marketing teams can compare performance across channels efficiently, leading to more informed strategic decisions.

Advanced PPC Analytics for Deeper Insights

Octoboard's advanced PPC Analytics module elevates data analysis to a new level. It allows marketing teams to create custom metrics, dimensions, and employ advanced formulas. This feature is particularly beneficial for marketing agencies that need to analyze data across different PPC channels, locations, and currencies. The ability to tailor reports to specific client needs adds immense value, making it a powerful tool in any marketer’s arsenal.

Automating Trend Detection with Octoboard and OpenAI

In today's fast-paced digital world, staying ahead of marketing trends is essential. Octoboard's integration with OpenAI enhances this capability. Through automated trend detection using Yandex data, the platform provides insightful analysis, keeping marketing teams updated with the latest developments. Check out Octoboard’s feature on Automated Data Insights to understand how this integration can transform your data analysis approach.

This feature is particularly crucial for marketing agencies and teams, ensuring that they are not just collecting data but are also interpreting it correctly to make strategic decisions.

Leveraging Google Sheets for Enhanced Data Management

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



The Octoboard platform also offers a feature for exporting data to Google Sheets. This Google Sheets data add-on is invaluable for teams that prefer working with spreadsheets or need to share data with stakeholders who are more comfortable in that environment. By exporting Yandex data to Google Sheets, teams can manipulate and analyze data in a familiar interface, enhancing collaboration and accessibility.

Wrapping Up

In summary, leveraging Yandex data through Octoboard’s analytics platform offers a comprehensive, efficient, and visually impactful way to monitor and analyze SEO marketing performance. From real-time dashboards showcasing key metrics to advanced PPC analytics and automated trend insights, Octoboard equips marketing teams with the tools necessary for success in the digital age. By integrating these capabilities into their daily operations, marketing teams can stay ahead of the curve, ensuring their SEO and PPC strategies are not only effective but also ahead of the competition.

1,182
GET THIS TEMPLATE
Last reviewed:
3-Feb-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"YANDEX CONTENT AND ENGAGEMENT" METRICS

TOP PAGES

Top pages ranking by unique users.
USE THIS METRIC

BOUNCE RATE

Website bounce rate over time.
Description
Bounce rate - Percentage of sessions, during which at least one page view lasting less than 15 seconds took place.
USE THIS METRIC

PAGE DEPTH

Page depth over time.
Description
Page depth - Number of pages viewed by users during visit.
USE THIS METRIC

TIME ON SITE

Time spent on site tracked over time.
Description
Time on site - Duration in minutes and seconds.
USE THIS METRIC

SOURCES RANKING

Sources ranking by sessions.
USE THIS METRIC

SITES

Source sites performance.
Description
Source sites traffic performance metrics - Sessions, Users, Bounce Rate, Time on Site.
USE THIS METRIC

SOCIAL RANKING

Social networks ranked by sessions.
USE THIS METRIC

SOCIAL PERFORMANCE

Social network performance metrics.
Description
Social networks performance metrics - Sessions, Users, Bounce Rate, Time on Site.
USE THIS METRIC

SEARCH ENGINES

Search engines traffic by sessions.
USE THIS METRIC

SE PERFORMANCE

Search engines performance metrics.
Description
Search engines performance metrics - Sessions, Users, Bounce Rate, Time on Site.
USE THIS METRIC
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OCTOBOARD dashboards, templates and reports gallery: Yandex metrika traffic and audience dashboard

YANDEX TRAFFIC AND AUDIENCE

Key Yandex Metrica traffic and audience metrics
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OCTOBOARD dashboards, templates and reports gallery: Yandex metrika traffic metrics dashboard

YANDEX CONTENT AND ENGAGEMENT

Analysis of content and traffic sources by Yandex Metrica
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OCTOBOARD dashboards, templates and reports gallery: Yandex content performance report

YANDEX PAGE CONTENT

Website page content analysis from Yandex
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OCTOBOARD dashboards, templates and reports gallery: Yandex traffic sources analysis

YANDEX TRAFFIC SOURCES

Traffic sources analysis from Yandex