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YOUTUBE VIDEO (GOOGLE ADS) DASHBOARD
Youtube Ads video metrics (video plays, reach)
Key paid advertising PPC metrics for Youtube Ads combined in this report template. Designed by Octoboard to display ad campaign and ad group performance in automated client reports.
Ad Impression, Clicks and Click-Through Rate over time.
Descrizione
Impressions is the number of times your ads have been displayed to your audience.
Clicks is the number of times users clicked on your Google ads.
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions
CTR = Total Ad Clicks % Impressions
Suggerimenti
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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PANORAMICA DEI COSTI
Ad Cost, Cost Per Click and Cost Per Transaction over time.
Descrizione
Ad Cost is the total spend on your Ads and Campaigns.
Cost Per Click (CPC) - Ads spend divided by ad clicks.
CPC = Ads Spend / Ad Clicks
Cost Per Transaction - Ads spend divided by number of transactions.
Cost Per Action = Ads spend / Number of Transactions
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RICAVI
Ad conversion value over time.
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VISUALIZZAZIONI VIDEO
The number of times your video ads were viewed.
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TASSO DI VISUALIZZAZIONE VIDEO
The number of views your TrueView video ad receives divided by its number of impressions.
Descrizione
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
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CONVERSIONI VT
The total number of view-through conversions.
Descrizione
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
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PERCENTUALE DI RIPRODUZIONE 100%
Percentage of impressions where the viewer watched all of your video.
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PERCENTUALE DI RIPRODUZIONE 25%
Percentage of impressions where the viewer watched 25% of your video.
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PERCENTUALE DI RIPRODUZIONE 50%
Percentage of impressions where the viewer watched 50% of your video.
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PERCENTUALE DI RIPRODUZIONE 75%
Percentage of impressions where the viewer watched 75% of your video.
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PERFORMANCE CAMPAGNA VIDEO
Key video performance metrics for selected campaigns.
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