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HOME / DASHBOARDS / GOOGLE ANALYTICS

GOOGLE ANALYTICS DASHBOARD

Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.

Octoboard data dashboard: Google analytics dashboard
Connect to Google Analytics account and select Property to monitor (your website). Follow a wide range of metrics including audience behaviour, content quality, goals and general website performance.
Tips
Google Analytics provides over 300 metrics that can be viewed, filtered and segmented. We have selected best metrics for dashboard display and grouped them into the following areas:

  • Audience behavior
  • Content quality and page analysis
  • Goals and general website performance
  • eCommerce

Combine web analytics from Google with Yandex Metrica widgets.
Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.

Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.

It is possible to connect Octoboard to your Google Analytics 4 views but you need to enable this feature in your GA4 property.

To do so, select "Show Advanced Options" in your GA4 property (Google Analytics Admin settings) and turn on "Create a Universal Analytics property" switch to allow Octoboard to access it.
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Last reviewed:
7-Mar-23
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GOOGLE ANALYTICS TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Google analytics overview template

GOOGLE ANALYTICS - OVERVIEW

A high-level overview of website audience, referrals, content performance and goals.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics audience template

GOOGLE ANALYTICS - AUDIENCE

Age, gender, sessions, location information, interest and purchase intents.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics template

GOOGLE ANALYTICS - CONTENT

Traffic sources and content performance : time on site, page views, bounce rate and more.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics goals template

GOOGLE ANALYTICS - GOALS

Goals value, completions, conversions and abandonment rates.
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OCTOBOARD dashboards, templates and reports gallery: Website audience in client seo reports

GOOGLE ANALYTICS SEO DASHBOARD - AUDIENCE

Adding website audience metrics to marketing SEO reports
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for audience

GOOGLE ANALYTICS SEO TEMPLATE - AUDIENCE (REPORT)

Audience metrics for SEO reports - sessions, user counts, demographics.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo dashboard for traffic overview

GOOGLE ANALYTICS SEO TEMPLATE - TRAFFIC

Traffic metrics for SEO dashboards - referrals, pageviews, bounce rates.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for website traffic

GOOGLE ANALYTICS SEO TEMPLATE - ALL TRAFFIC (REPORT)

Traffic metrics for SEO reporting - referrals, pageviews, bounce rates, time on site.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo dashboard template for marketing agency and startups

GOOGLE ANALYTICS ALL METRICS

Website traffic metrics for SEO dashboards - users, sessions, time on site, bounce rate.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo dashboard for clients

GOOGLE ANALYTICS SEO DASHBOARD - ALL TRAFFIC

Website traffic metrics breakdown for SEO dashboards - devices, referrals, media.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo dashboard for audience and web traffic reporting automated

GOOGLE ANALYTICS SEO - AUDIENCE TRAFFIC

Website audience and traffic metrics for SEO dashboards.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics goals and conversions white label dashboard

GOOGLE ANALYTICS SEO DASHBOARD - GOALS

Goals metrics for SEO dashboards - conversions, abandons, goal values.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for goals and conversions

GOOGLE ANALYTICS SEO TEMPLATE - GOALS (REPORT)

Goals metrics for SEO reports - conversions, abandons, goal values.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics website metrics for devices keywords mediums

GOOGLE ANALYTICS METRICS SEO DASHBOARD

Website traffic metrics, media, keywords and referrals breakdowns for SEO dashboards.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics report website metrics for devices keywords mediums

GOOGLE ANALYTICS SEO TEMPLATE (REPORT)

Website traffic metrics, media, keywords and referrals breakdowns for SEO reports.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website content dashboard

GOOGLE ANALYTICS CONTENT OVERVIEW

Website content performance metrics for SEO dashboards - time on site, page views, bounce and exit rates.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics whitelabel content report template

GOOGLE ANALYTICS CONTENT OVERVIEW (REPORT)

Website content performance metrics for SEO reports - time on site, page views, bounce and exit rates.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website traffic channels dashboard

GOOGLE ANALYTICS CHANNELS OVERVIEW

Channels, Social networks and Medium metrics for agencies and freelancers.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for keywords and queries analysis

GOOGLE ANALYTICS QUERIES AND KEYWORDS

Google Analytics Queries and Keywords
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website campaigns dashboard

GOOGLE ANALYTICS CAMPAIGNS DETAILS

Google Analytics Campaigns details
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website traffic sources dashboard

GOOGLE ANALYTICS SOURCES AND REFERRALS

Google Analytics Sources and Referrals
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website landing pages

GOOGLE ANALYTICS LANDING PAGES

Google Analytics Landing Pages
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website geo locations

GOOGLE ANALYTICS LOCATION DETAILS

Google Analytics Location details
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo template for website traffic languages dashboard

GOOGLE ANALYTICS LANGUAGES AND INTERESTS

Google Analytics Languages and Interests
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for website source channels

GOOGLE ANALYTICS CHANNELS OVERVIEW (REPORT)

Channels, Social networks and Medium metrics for agencies and freelancers.
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for search queries

GOOGLE ANALYTICS QUERIES AND KEYWORDS (REPORT)

Google Analytics Queries and Keywords automated report
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for google ads campaigns

GOOGLE ANALYTICS CAMPAIGNS DETAILS (REPORT)

Google Analytics Campaigns details - automated report
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for website traffic sources

GOOGLE ANALYTICS SOURCES AND REFERRALS (REPORT)

Google Analytics Sources and Referrals - automated report
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OCTOBOARD dashboards, templates and reports gallery: Google analytics seo report template for website landing pages

GOOGLE ANALYTICS LANDING PAGES (REPORT)

Google Analytics Landing Pages - automated report
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OCTOBOARD dashboards, templates and reports gallery: Google analytics template for website geo locations reporting

GOOGLE ANALYTICS LOCATION DETAILS (REPORT)

Google Analytics Location details - automated report
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OCTOBOARD dashboards, templates and reports gallery: Google analytics automated report template for website content

GOOGLE ANALYTICS LANGUAGES AND INTERESTS (REPORT)

Google Analytics Languages and Interests - automated report
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OCTOBOARD dashboards, templates and reports gallery: Keyword ranking combined with top pages and website traffic performance

RANK TRACKER AND TOP PAGES

SEO Rank Tracker and Top pages stats
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OCTOBOARD dashboards, templates and reports gallery: Real time ecommerce performance overview

GOOGLE ANALYTICS ECOMMERCE

Google Analytics Ecommerce overview
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OCTOBOARD dashboards, templates and reports gallery: Ecommerce automated report sales

GOOGLE ANALYTICS ECOMMERCE (REPORT)

Google Analytics Ecommerce report
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OCTOBOARD dashboards, templates and reports gallery: Google analytics assisted conversions report

GOOGLE ANALYTICS ASSISTED CONVERSIONS

Assisted Conversions overview in Google Analytics
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OCTOBOARD dashboards, templates and reports gallery: Google analytics multi channel funnels report

GOOGLE ANALYTICS MULTI-CHANNEL FUNNELS

Multi-Channel Funnels (MCF) reporting
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OCTOBOARD dashboards, templates and reports gallery: Google analytics mcf path report

GOOGLE ANALYTICS MULTI-CHANNEL FUNNELS PATHS

Multi-Channel Funnels (MCF) path reporting and metrics
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GOOGLE ANALYTICS METRICS

USERS

Daily unique users over time.
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SESSIONS

Number of sessions over time.
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LANGUAGES

Your audience language ranked by user count.
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COUNTRIES

Map of your audience showing countries ranked by sessions.
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REGIONS

Audience regions ranked by users.
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CITIES

Audience cities ranked by users.
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NEW VS RETURNING

New vs returning customers.
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DEVICES

Device category with session figures.
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DEMOGRAPHICS

Your audience age and gender breakdown.
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INTERESTS

Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your website. It indicates that users are more likely to be interested in learning about the specified category.
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PURCHASE INTENTS

Purchase intents ranked by users.
Description
Your audience's interest in purchasing a product category - ranked by users.
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Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

TRAFFIC SOURCES

Overview of traffic sources ranked by users.
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REFERRALS

Referrals ranked by users.
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KEYWORDS

Search keywords that lead to your website ranked by users.
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MEDIUMS

Source mediums that lead to your site ranked by users.
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SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by users.
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Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

CONTENT OVERVIEW

Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.

Exit rate is percentage of exits from the property that occurred out of the total pageviews.
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TIME ON SITE

Average time spent on site over time.
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VIEWS

Website page views over time.
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BOUNCE RATE

Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
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EXIT RATE

Exit rate over time.
Description
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
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Can I rank individual pages performance?
It is possible to rank individual pages by VIEWS and TIME SPENT on them. Combine this with understanding of LANDING and EXIT PAGES and you will get enough insights to optimise your website for better user experience and achieving goals such as product downloads, product purchase and revenue targets.

PAGES BY VIEWS

Your web site pages ranked by number of unique views.
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PAGES BY TIME

Web site pages ranked by average time spent on them.
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LANDING PAGES

Landing pages of your website ranked by session count.
Description
Landing page is the very first page in a user session on your website.
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EXIT PAGES

Exit pages of your website ranked by exit count.
Description
Exit page is the last page that user visits before leaving your web site
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SITE SPEED

Key performance metrics for your website speed.
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Does my website fulfil its objectives?
If your website is not achieving its goals, there is almost no point in having one. A goal represents a completed activity (or CONVERSIONS such as making a purchase (for an ecommerce site) or submitting a contact information form (for a marketing or lead generation site) and so on. We have collected a number of metrics that will tell you if your website is doing it’s job. Make sure you define goals in Google Analytics first. Monitoring them in real-time is very easy with Platform.

GOAL VALUE AND CONVERSION

Goal conversions and value over time for selected medium and source.
Tips
Data displayed for all or selected goal, selected medium or selected source.
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GOAL COMPLETIONS

Goal completion over time for selected medium, source or goal.
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GOAL CONVERSION

Goal completion rate for selected medium, source and goal.
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GOAL VALUE

Goal value for selected medium, source and goal.
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GOAL ABANDONMENT

Goal abandonment rate for selected medium, source and goal.
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GOALS BY COMPLETION

Goals ranked by completion rate.
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GOAL COMPLETION LOCATION

Goal locations ranked by completion.
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Can I track my eCommerce in real-time? What is selling? What leads to a sale?
eCommerce is a large and separate group of metrics provided by Google Analytics. We have put together essential insights for daily practical eCommerce monitoring. They cover PRODUCTS and CAMPAIGNS ranked by REVENUE, CONVERSION RATE, plus a number of REVENUE breakdowns. Make sure you setup eCommerce in your Google Analytics first. Start monitoring daily metrics with Platform and dive into more details when you spot new trends.

ECOMMERCE OVERVIEW

ECommerce performance overview.
Description
Overview widget includes Revenue, Transactions and Conversion Rate over time.
Tips
Widget shows details for all or up to 10 selected campaigns. Select campaigns in the widget configuration screen.
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ECOMMERCE TOP PRODUCTS

Top products ranked by revenue.
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ECOMMERCE TOP CAMPAIGNS

Top campaigns ranked by revenue.
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ECOMMERCE CONVERSION RATE

ECommerce conversion rate for all or selected products.
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ECOMMERCE REVENUE

Revenue over time for selected products.
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ECOMMERCE TRANSACTIONS

Transactions over time for selected products.
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ECOMMERCE REVENUE BY KEYWORD

ECommerce revenue breakdown by top keywords.
Tips
Widget will display up to 20 top keywords.
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ECOMMERCE REVENUE BY MEDIUM

ECommerce revenue breakdown by medium.
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ECOMMERCE REVENUE BY SOURCE

ECommerce revenue breakdown by traffic source.
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ECOMMERCE REVENUE BY TRANSACTION

Average eCommerce transaction value.
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CAMPAIGNS OVERVIEW

Google Ads campaigns overview with key metrics.
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SEARCH QUERIES

Search queries with metrics including goals (conversions).
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VIDEO CAMPAIGNS

Video campaigns with metrics including goals (conversions)
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GOALS BY SOURCE

Google Analytics goals by traffic source.
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CHANNEL ANALYSIS

Traffic channels with key metrics and goals (conversions).
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SOURCE AND MEDIUMS

Google Analytics source and mediums statistics including goals (conversions).
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Who visits my website? Can I see how my audience trends over time?
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.

TRAFFIC OVERVIEW

Pageviews, sessions and unique users over time.
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COUNTRIES (INSIGHTS)

Your audience showing countries ranked by sessions.
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WIDGET DEPRECIATED

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EVENTS OVER TIME

Number of events tracked over time
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EVENT CATEGORIES

Google Analytics events broken down by categories
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EVENT ACTIONS

Google Analytics events broken down by actions
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EVENT CATEGORIES (USERS)

Google Analytics events broken down by categories
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EVENT ACTIONS (USERS)

Google Analytics events broken down by actions
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EVENT LABELS

Google Analytics events broken down by event labels
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EVENT LABELS (USERS)

Google Analytics events broken down by event labels
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ECOMMERCE REVENUE SOURCE / MEDIUM

ECommerce revenue breakdown by traffic source/medium.
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ASSISTED CONVERSIONS

The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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ASSISTED CONVERSION VALUE

The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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FIRST INTERACTION CONVERSIONS

The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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FIRST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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LAST INTERACTION CONVERSIONS

The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
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LAST INTERACTION CONVERSION VALUE

The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
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FIRST IMPRESSION CONVERSIONS

The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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FIRST IMPRESSION CONVERSION VALUE

The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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IMPRESSION ASSISTED CONVERSIONS

The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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IMPRESSION ASSISTED CONVERSION VALUE

The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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TOTAL CONVERSIONS

Total number of conversions. This metric includes both goal completions and transactions.
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TOTAL CONVERSION VALUE

Total value of conversions. This metric includes both goal completions and transactions.
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ASSISTED / LAST CLICK OR DIRECT CONVERSIONS

Assisted/Last Click or Direct Conversion Rate
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FIRST / LAST CLICK OR DIRECT CONVERSIONS

First/Last Click or Direct Conversion Rate
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CONVERSIONS BY CHANNEL

Total conversions by MCF Channel
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ASSISTED CONVERSIONS BY CHANNEL

Assisted conversions by MCF Channel
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MCF CHANNEL GROUPING

Breakdown by MCF Channel Grouping
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MCF SOURCES

Breakdown by Source
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MCF MEDIUMS

Breakdown by Medium
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MCF SOURCE/MEDIUM

Breakdown by Source/Medium
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MCF GOOGLE ADS CAMPAIGNS

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MCF GOOGLE ADS AD GROUP

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MCF GOOGLE ADS KEYWORDS

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MCF CHANNEL PATH

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MCF SOURCE PATH

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MCF MEDIUM PATH

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MCF SOURCE/MEDIUM PATH

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MCF GOOGLE ADS CAMPAIGN PATH

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MCF GOOGLE ADS AD GROUP PATH

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MCF GOOGLE ADS KEYWORD PATH

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TIME LAG

Conversion distribution by Time Lag in Days
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PATH LENGTH

Conversion distribution by Path Length in Interactions
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