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AUTOMATED REPORTING TEMPLATES
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GOOGLE ANALYTICS DASHBOARD
Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.
Connect to Google Analytics account and select Property to monitor (your website). Follow a wide range of metrics including audience behaviour, content quality, goals and general website performance.
Tips
Google Analytics provides over 300 metrics that can be viewed, filtered and segmented. We have selected best metrics for dashboard display and grouped them into the following areas:
- Audience behavior
- Content quality and page analysis
- Goals and general website performance
- eCommerce
Combine web analytics from Google with Yandex Metrica widgets.
Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.
Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.
It is possible to connect Octoboard to your Google Analytics 4 views but you need to enable this feature in your GA4 property.
To do so, select "Show Advanced Options" in your GA4 property (Google Analytics Admin settings) and turn on "Create a Universal Analytics property" switch to allow Octoboard to access it.
Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.
It is possible to connect Octoboard to your Google Analytics 4 views but you need to enable this feature in your GA4 property.
To do so, select "Show Advanced Options" in your GA4 property (Google Analytics Admin settings) and turn on "Create a Universal Analytics property" switch to allow Octoboard to access it.
GOOGLE ANALYTICS TEMPLATES
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GOOGLE ANALYTICS - OVERVIEW
A high-level overview of website audience, referrals, content performance and goals.
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GOOGLE ANALYTICS - AUDIENCE
Age, gender, sessions, location information, interest and purchase intents.
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GOOGLE ANALYTICS - CONTENT
Traffic sources and content performance : time on site, page views, bounce rate and more.
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GOOGLE ANALYTICS - GOALS
Goals value, completions, conversions and abandonment rates.
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GOOGLE ANALYTICS SEO DASHBOARD - AUDIENCE
Adding website audience metrics to marketing SEO reports
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GOOGLE ANALYTICS SEO TEMPLATE - AUDIENCE (REPORT)
Audience metrics for SEO reports - sessions, user counts, demographics.
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GOOGLE ANALYTICS SEO TEMPLATE - TRAFFIC
Traffic metrics for SEO dashboards - referrals, pageviews, bounce rates.
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GOOGLE ANALYTICS SEO TEMPLATE - ALL TRAFFIC (REPORT)
Traffic metrics for SEO reporting - referrals, pageviews, bounce rates, time on site.
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GOOGLE ANALYTICS ALL METRICS
Website traffic metrics for SEO dashboards - users, sessions, time on site, bounce rate.
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GOOGLE ANALYTICS SEO DASHBOARD - ALL TRAFFIC
Website traffic metrics breakdown for SEO dashboards - devices, referrals, media.
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GOOGLE ANALYTICS SEO - AUDIENCE TRAFFIC
Website audience and traffic metrics for SEO dashboards.
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GOOGLE ANALYTICS SEO DASHBOARD - GOALS
Goals metrics for SEO dashboards - conversions, abandons, goal values.
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GOOGLE ANALYTICS SEO TEMPLATE - GOALS (REPORT)
Goals metrics for SEO reports - conversions, abandons, goal values.
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GOOGLE ANALYTICS METRICS SEO DASHBOARD
Website traffic metrics, media, keywords and referrals breakdowns for SEO dashboards.
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GOOGLE ANALYTICS SEO TEMPLATE (REPORT)
Website traffic metrics, media, keywords and referrals breakdowns for SEO reports.
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GOOGLE ANALYTICS CONTENT OVERVIEW
Website content performance metrics for SEO dashboards - time on site, page views, bounce and exit rates.
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GOOGLE ANALYTICS CONTENT OVERVIEW (REPORT)
Website content performance metrics for SEO reports - time on site, page views, bounce and exit rates.
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GOOGLE ANALYTICS CHANNELS OVERVIEW
Channels, Social networks and Medium metrics for agencies and freelancers.
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GOOGLE ANALYTICS QUERIES AND KEYWORDS
Google Analytics Queries and Keywords
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GOOGLE ANALYTICS CAMPAIGNS DETAILS
Google Analytics Campaigns details
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GOOGLE ANALYTICS SOURCES AND REFERRALS
Google Analytics Sources and Referrals
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GOOGLE ANALYTICS LOCATION DETAILS
Google Analytics Location details
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GOOGLE ANALYTICS LANGUAGES AND INTERESTS
Google Analytics Languages and Interests
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GOOGLE ANALYTICS CHANNELS OVERVIEW (REPORT)
Channels, Social networks and Medium metrics for agencies and freelancers.
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GOOGLE ANALYTICS QUERIES AND KEYWORDS (REPORT)
Google Analytics Queries and Keywords automated report
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GOOGLE ANALYTICS CAMPAIGNS DETAILS (REPORT)
Google Analytics Campaigns details - automated report
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GOOGLE ANALYTICS SOURCES AND REFERRALS (REPORT)
Google Analytics Sources and Referrals - automated report
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GOOGLE ANALYTICS LANDING PAGES (REPORT)
Google Analytics Landing Pages - automated report
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GOOGLE ANALYTICS LOCATION DETAILS (REPORT)
Google Analytics Location details - automated report
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GOOGLE ANALYTICS LANGUAGES AND INTERESTS (REPORT)
Google Analytics Languages and Interests - automated report
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GOOGLE ANALYTICS ECOMMERCE (REPORT)
Google Analytics Ecommerce report
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GOOGLE ANALYTICS ASSISTED CONVERSIONS
Assisted Conversions overview in Google Analytics
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GOOGLE ANALYTICS MULTI-CHANNEL FUNNELS
Multi-Channel Funnels (MCF) reporting
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GOOGLE ANALYTICS MULTI-CHANNEL FUNNELS PATHS
Multi-Channel Funnels (MCF) path reporting and metrics
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GOOGLE ANALYTICS METRICS
USERS
Daily unique users over time.
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SESSIONS
Number of sessions over time.
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LANGUAGES
Your audience language ranked by user count.
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COUNTRIES
Map of your audience showing countries ranked by sessions.
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REGIONS
Audience regions ranked by users.
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CITIES
Audience cities ranked by users.
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NEW VS RETURNING
New vs returning customers.
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DEVICES
Device category with session figures.
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DEMOGRAPHICS
Your audience age and gender breakdown.
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INTERESTS
Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your website. It indicates that users are more likely to be interested in learning about the specified category.
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PURCHASE INTENTS
Purchase intents ranked by users.
Description
Your audience's interest in purchasing a product category - ranked by users.
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Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
TRAFFIC SOURCES
Overview of traffic sources ranked by users.
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REFERRALS
Referrals ranked by users.
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KEYWORDS
Search keywords that lead to your website ranked by users.
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MEDIUMS
Source mediums that lead to your site ranked by users.
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SOCIAL NETWORKS
Social networks that lead traffic to your website ranked by users.
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Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.
CONTENT OVERVIEW
Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
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TIME ON SITE
Average time spent on site over time.
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VIEWS
Website page views over time.
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BOUNCE RATE
Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
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EXIT RATE
Exit rate over time.
Description
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
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Can I rank individual pages performance?
It is possible to rank individual pages by VIEWS and TIME SPENT on them. Combine this with understanding of LANDING and EXIT PAGES and you will get enough insights to optimise your website for better user experience and achieving goals such as product downloads, product purchase and revenue targets.
PAGES BY VIEWS
Your web site pages ranked by number of unique views.
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PAGES BY TIME
Web site pages ranked by average time spent on them.
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LANDING PAGES
Landing pages of your website ranked by session count.
Description
Landing page is the very first page in a user session on your website.
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EXIT PAGES
Exit pages of your website ranked by exit count.
Description
Exit page is the last page that user visits before leaving your web site
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SITE SPEED
Key performance metrics for your website speed.
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Does my website fulfil its objectives?
If your website is not achieving its goals, there is almost no point in having one. A goal represents a completed activity (or CONVERSIONS such as making a purchase (for an ecommerce site) or submitting a contact information form (for a marketing or lead generation site) and so on. We have collected a number of metrics that will tell you if your website is doing it’s job. Make sure you define goals in Google Analytics first. Monitoring them in real-time is very easy with Platform.
GOAL VALUE AND CONVERSION
Goal conversions and value over time for selected medium and source.
Tips
Data displayed for all or selected goal, selected medium or selected source.
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GOAL COMPLETIONS
Goal completion over time for selected medium, source or goal.
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GOAL CONVERSION
Goal completion rate for selected medium, source and goal.
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GOAL VALUE
Goal value for selected medium, source and goal.
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GOAL ABANDONMENT
Goal abandonment rate for selected medium, source and goal.
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GOALS BY COMPLETION
Goals ranked by completion rate.
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GOAL COMPLETION LOCATION
Goal locations ranked by completion.
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Can I track my eCommerce in real-time? What is selling? What leads to a sale?
eCommerce is a large and separate group of metrics provided by Google Analytics. We have put together essential insights for daily practical eCommerce monitoring. They cover PRODUCTS and CAMPAIGNS ranked by REVENUE, CONVERSION RATE, plus a number of REVENUE breakdowns. Make sure you setup eCommerce in your Google Analytics first. Start monitoring daily metrics with Platform and dive into more details when you spot new trends.
ECOMMERCE OVERVIEW
ECommerce performance overview.
Description
Overview widget includes Revenue, Transactions and Conversion Rate over time.
Tips
Widget shows details for all or up to 10 selected campaigns. Select campaigns in the widget configuration screen.
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ECOMMERCE TOP PRODUCTS
Top products ranked by revenue.
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ECOMMERCE TOP CAMPAIGNS
Top campaigns ranked by revenue.
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ECOMMERCE CONVERSION RATE
ECommerce conversion rate for all or selected products.
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ECOMMERCE REVENUE
Revenue over time for selected products.
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ECOMMERCE TRANSACTIONS
Transactions over time for selected products.
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ECOMMERCE REVENUE BY KEYWORD
ECommerce revenue breakdown by top keywords.
Tips
Widget will display up to 20 top keywords.
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ECOMMERCE REVENUE BY MEDIUM
ECommerce revenue breakdown by medium.
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ECOMMERCE REVENUE BY SOURCE
ECommerce revenue breakdown by traffic source.
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ECOMMERCE REVENUE BY TRANSACTION
Average eCommerce transaction value.
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CAMPAIGNS OVERVIEW
Google Ads campaigns overview with key metrics.
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SEARCH QUERIES
Search queries with metrics including goals (conversions).
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VIDEO CAMPAIGNS
Video campaigns with metrics including goals (conversions)
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GOALS BY SOURCE
Google Analytics goals by traffic source.
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CHANNEL ANALYSIS
Traffic channels with key metrics and goals (conversions).
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SOURCE AND MEDIUMS
Google Analytics source and mediums statistics including goals (conversions).
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Who visits my website? Can I see how my audience trends over time?
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.
TRAFFIC OVERVIEW
Pageviews, sessions and unique users over time.
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COUNTRIES (INSIGHTS)
Your audience showing countries ranked by sessions.
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WIDGET DEPRECIATED
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EVENTS OVER TIME
Number of events tracked over time
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EVENT CATEGORIES
Google Analytics events broken down by categories
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EVENT ACTIONS
Google Analytics events broken down by actions
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EVENT CATEGORIES (USERS)
Google Analytics events broken down by categories
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EVENT ACTIONS (USERS)
Google Analytics events broken down by actions
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EVENT LABELS
Google Analytics events broken down by event labels
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EVENT LABELS (USERS)
Google Analytics events broken down by event labels
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ECOMMERCE REVENUE SOURCE / MEDIUM
ECommerce revenue breakdown by traffic source/medium.
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ASSISTED CONVERSIONS
The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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ASSISTED CONVERSION VALUE
The value of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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FIRST INTERACTION CONVERSIONS
The number of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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FIRST INTERACTION CONVERSION VALUE
The value of conversions for which this channel was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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LAST INTERACTION CONVERSIONS
The number of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
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LAST INTERACTION CONVERSION VALUE
The value of conversions for which this channel was the final conversion interaction. This metric includes both goal completions and transactions.
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FIRST IMPRESSION CONVERSIONS
The number of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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FIRST IMPRESSION CONVERSION VALUE
The value of conversions for which a campaign impression was the first conversion interaction in a 30-day lookback window. This metric includes both goal completions and transactions.
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IMPRESSION ASSISTED CONVERSIONS
The number of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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IMPRESSION ASSISTED CONVERSION VALUE
The value of conversions for which a campaign impression appeared on the conversion path, but was not the final conversion interaction. This metric includes both goal completions and transactions.
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TOTAL CONVERSIONS
Total number of conversions. This metric includes both goal completions and transactions.
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TOTAL CONVERSION VALUE
Total value of conversions. This metric includes both goal completions and transactions.
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ASSISTED / LAST CLICK OR DIRECT CONVERSIONS
Assisted/Last Click or Direct Conversion Rate
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FIRST / LAST CLICK OR DIRECT CONVERSIONS
First/Last Click or Direct Conversion Rate
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CONVERSIONS BY CHANNEL
Total conversions by MCF Channel
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ASSISTED CONVERSIONS BY CHANNEL
Assisted conversions by MCF Channel
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MCF CHANNEL GROUPING
Breakdown by MCF Channel Grouping
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MCF SOURCES
Breakdown by Source
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MCF MEDIUMS
Breakdown by Medium
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MCF SOURCE/MEDIUM
Breakdown by Source/Medium
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MCF GOOGLE ADS CAMPAIGNS
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MCF GOOGLE ADS AD GROUP
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MCF GOOGLE ADS KEYWORDS
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MCF CHANNEL PATH
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MCF SOURCE PATH
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MCF MEDIUM PATH
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MCF SOURCE/MEDIUM PATH
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MCF GOOGLE ADS CAMPAIGN PATH
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MCF GOOGLE ADS AD GROUP PATH
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MCF GOOGLE ADS KEYWORD PATH
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TIME LAG
Conversion distribution by Time Lag in Days
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PATH LENGTH
Conversion distribution by Path Length in Interactions
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