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GOOGLE ANALYTICS DASHBOARD

Google analytics dashboards for audience, content analysis, goals and ecommerce metrics monitoring.
Octoboard data dashboard: Google analytics dashboard
Connect to Google Analytics account and select Property to monitor (your website). Follow a wide range of metrics including audience behaviour, content quality, goals and general website performance.
Tips
Google Analytics provides over 300 metrics that can be viewed, filtered and segmented. We have selected best metrics for dashboard display and grouped them into the following areas:

  • Audience behavior
  • Content quality and page analysis
  • Goals and general website performance
  • eCommerce

Combine web analytics from Google with Yandex Metrica widgets.
Notes
Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.

If you want to collect data for multiple logins, you should use a premium version of Octoboard that supports multiple logins per application (for more details visit Octoboard pricing page).

GOOGLE ANALYTICS METRICS

Who visits my website? Can I see how my audience trends over time?
Google Analytics provides a wealth of information about your website visitors. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more. You can track these changes over time as well. You can use this information to rank your traffic sources, to optimize your investment of time and resources into different marketing channels, to build sales strategy and much more. Start from understanding your audience’s age, gender and geographical information. You can combine it with TRAFFIC SOURCES, ENGAGEMENT RATE and CONTENT ELEMENTS metrics.
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AUDIENCE OVERVIEW

Pageviews, sessions and unique users over time.
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USERS

Daily unique users over time.
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SESSIONS

Number of sessions over time.
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LANGUAGES

Your audience language ranked by session count.
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COUNTRIES

Map of your audience showing countries ranked by sessions.
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REGIONS

Audience regions ranked by sessions.
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CITIES

Audience cities ranked by sessions.
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NEW VS RETURNING

New vs returning customers.
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DEVICES

Device category with session figures.
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DEMOGRAPHICS

Your audience age and gender breakdown.
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INTERESTS

Your visitors' interests ranked by sessions.
Description
Audience interests ranked by sessions on your web site. It indicates that users are more likely to be interested in learning about the specified category.
OCTOBOARD metrics type icon: Chart feed

PURCHASE INTENTS

Purchase intents ranked by sessions.
Description
Your audience's interest in purchasing a product category - ranked by sessions.
Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
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TRAFFIC SOURCES OVERVIEW

Overview of traffic sources ranked by sessions.
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REFERRALS

Referrals ranked by sessions.
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KEYWORDS

Search keywords that lead to your website ranked by sessions.
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MEDIUMS

Source mediums that lead to your site ranked by sessions.
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SOCIAL NETWORKS

Social networks that lead traffic to your website ranked by sessions.
Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT RATE to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.
OCTOBOARD metrics type icon: Chart line

CONTENT OVERVIEW

Key content performance metrics tracked over time - Average time on site, Bounce Rate, Exit Rate.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.

Exit rate is percentage of exits from the property that occurred out of the total pageviews.
OCTOBOARD metrics type icon: Chart area

TIME ON SITE

Average time spent on site over time.
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VIEWS

Web site page views over time.
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BOUNCE RATE

Bounce rate tracked over time.
Description
Bounce rate is the percentage of sessions in which the person left the property from the first page.
OCTOBOARD metrics type icon: Chart area

EXIT RATE

Exit rate over time.
Description
Exit rate is percentage of exits from the property that occurred out of the total pageviews.
Can I rank individual pages performance?
It is possible to rank individual pages by VIEWS and TIME SPENT on them. Combine this with understanding of LANDING and EXIT PAGES and you will get enough insights to optimise your website for better user experience and achieving goals such as product downloads, product purchase and revenue targets.
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PAGES BY VIEWS

Your web site pages ranked by number of views.
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PAGES BY TIME

Web site pages ranked by average time spent on them.
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LANDING PAGES

Landing pages of your website ranked by session count.
Description
Landing page is the very first page in a user session on your web site.
OCTOBOARD metrics type icon: Chart feed

EXIT PAGES

Exit pages of your website ranked by exit count.
Description
Exit page is the last page that user visits before leaving your web site
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SITE SPEED

Key performance metrics for your website speed.
Does my website fulfil its objectives?
If your website is not achieving its goals, there is almost no point in having one. A goal represents a completed activity (or CONVERSIONS such as making a purchase (for an ecommerce site) or submitting a contact information form (for a marketing or lead generation site) and so on. We have collected a number of metrics that will tell you if your website is doing it’s job. Make sure you define goals in Google Analytics first. Monitoring them in real-time is very easy with Octoboard.
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GOAL VALUE AND CONVERSION

Goal conversions and value over time for selected medium and source.
Tips
Data displayed for all or selected goal, selected medium or selected source.
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GOAL COMPLETIONS VS ABANDONS

Goal completion and abandons over time for selected medium, source or goal.
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GOAL CONVERSION

Goal completion rate for selected medium, source and goal.
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GOAL VALUE

Goal value for selected medium, source and goal.
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GOAL ABANDONMENT

Goal abandonment rate for selected medium, source and goal.
Tips
Data displayed for all or selected goal, selected medium or selected source.
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GOALS BY COMPLETION

Goals ranked by completion rate.
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GOAL COMPLETION LOCATION

Goal locations ranked by completion.
Can I track my eCommerce in real-time? What is selling? What leads to a sale?
eCommerce is a large and separate group of metrics provided by Google Analytics. We have put together essential insights for daily practical eCommerce monitoring. They cover PRODUCTS and CAMPAIGNS ranked by REVENUE, CONVERSION RATE, plus a number of REVENUE breakdowns. Make sure you setup eCommerce in your Google Analytics first. Start monitoring daily metrics with Octoboard and dive into more details when you spot new trends.
OCTOBOARD metrics type icon: Chart line

ECOMMERCE OVERVIEW

ECommerce performance overview.
Description
Overview widget includes Revenue, Transactions and Conversion Rate over time.
Tips
Widget shows details for all or up to 10 selected campaigns. Select campaigns in the widget configuration screen.
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ECOMMERCE TOP PRODUCTS

Top products ranked by revenue.
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ECOMMERCE CONVERSION RATE

ECommerce conversion rate for all or selected products.
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ECOMMERCE REVENUE

Revenue over time for selected products.
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ECOMMERCE TRANSACTIONS

Transactions over time for selected products.
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ECOMMERCE REVENUE BY KEYWORD

ECommerce revenue breakdown by top keywords.
Tips
Widget will display up to 20 top keywords.
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ECOMMERCE REVENUE BY MEDIUM

ECommerce revenue breakdown by medium.
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ECOMMERCE REVENUE BY SOURCE

ECommerce revenue breakdown by traffic source.
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ECOMMERCE REVENUE BY TRANSACTION

Average eCommerce transaction value.
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