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HOME / DASHBOARDS / GOOGLE ADWORDS

GOOGLE ADWORDS DASHBOARD

Google Adwords performance, cost vs revenue, return on investment and ad ranking.
Octoboard data dashboard: Google adwords dashboard
Connect to Google Analytics account and select Property to monitor. Track costs, return on investment, reach and individual ad performance.
Tips
We recommend grouping metrics and widgets into the following areas:

  • Real-time performance
  • Reach and user actions
  • Google Adwords return on investment
Notes
Use your standard Google Analytics login to start collecting data. Select one of the properties (websites) to monitor. Octoboard only requires read-only access.

If you want to collect data for multiple logins, you should use a premium version of Octoboard that supports multiple logins per application (for more details visit Octoboard pricing page).
877
Last reviewed: 11-Oct-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

GOOGLE ADWORDS METRICS

Can I track my Google Adwords performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Google makes it easy to switch between views for Ad Group, Ad Campaign full Google Adwords account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK.

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select ad account, ad campaign or an individual ad in the widget configuration screen.

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Adwords and Campaigns.

Cost Per Click (CPC) - Adwords spend divided by ad clicks.

CPC = Adwords Spend / Ad Clicks


Cost Per Transaction - Adwords spend divided by number of transactions.

Cost Per Action = Adwords spend / Number of Transactions

RETURN ON INVESTMENT

Adwords Return On Investment (ROI) tracked over time.
Description
This widget displays ads cost and revenue from ads on the same scale. Cost is expressed in Cost Per Click (CPC) metric.

CPC = Adwords Spend / Ad Clicks


Revenue is displayed as Revenue Per Click (RPC) over time, ie how much revenue is brought by each click.

RPC = Total Transaction Revenue / Number of Clicks
Tips
Keep monitoring your ROI and make sure your investment into Google Adwords is paying off.
How many people see my ads and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

IMPRESSIONS

Adwords impressions over time.
Description
Impressions presented as value or historic trend - Line, Bar or Area graph.

CLICKS

Adwords clicks over time.
Description
Adwords campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).

CLICK THROUGH RATE

Click-Through Rate (CTR) over time.
Description
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
How much am I paying for Google Ads? Is it worth it?
Tracking cost of Ads over time is easy. Google provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Octoboard also provide.

COST

Adwords cost over time.
Description
Ads cost displayed as numeric value or in a graph tracking your spend over time.

COST PER MILLE

Cost per 1000 impressions (CPM) over time.
Description
Cost per thousand impressions over time (also know as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).

COST PER TRANSACTION

Cost Per Transaction (CPT) tracked over time.
Description
The cost per transaction (CPT) for all or selected ad campaign or ad group. CPT = Ad cost / Number of transactions.
Am I getting return on my Google Adwords investment?
This is a great question to be able to answer. We have put together REVENUE PER CLICK metric that you can combine with COST PER CLICK. The names are self-explanatory. Put these metrics side-by-side in Octoboard and get smarter with your Paid Advertising investment. Hopefully your REVENUE is higher than COST with a big margin. If it is not, then you got a problem to fix.

COST PER CLICK

Cost Per Click over time.
Description
Cost per click over time for all or selected campaigns or ad group.

CPC = Adwords Spend / Ad Clicks
Tips
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Adwords ROI widget.

REVENUE PER CLICK

Adwords revenue per click (RPC) over time.
Description
Revenue Per Click over time, ie how much revenue is brought by each click.

RPC = Total Transaction Revenue / Number of Clicks
Can I benchmark my ad performance?
Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Octoboard you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Description
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
Tips
Latest campaigns (30 days or "younger) selected and ranked by number of clicks.

AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Description
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
Tips
Latest ad groups (30 days or "younger) selected and ranked by number of clicks.
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