How to use data to increase blog traffic - great tips for bloggers
How to use ConstantContact data in a dashboard
using data key to blog's success
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How to use data to increase blog traffic - great tips for bloggers

How to use data to increase blog traffic – tips for bloggers

So, you are a blogger. Intending to become the blogger one day. You’ve read a lot of professional literature on the subject, you are familiar with at least a thousand sites and articles explaining how to be a successful blogger. You’re involved. You’ve got great content. You are well organized. Is that it? No, it’s not if your blog still does not give you what you expected.

There are a lot of opinions on what makes a good blog. But let’s think about what makes it successful.

A successful blog adds value, it’s read and it brings income. That simple. The first point depends entirely on your talent, but Octoboard can help you with the other two!

One of the most important factors for a successful blogger is data. Analytics is the key point to get you to success. But it’s not so much about getting the data as you already have it if you have a blog, but using it, analysing it and learning from it. It can become a real challenge for many bloggers, so we are here to make smart blogging easy for you! We have a simple solution – to increase blog traffic you have to use to use data.

You’d have to be an IT specialist to pick and use the right kind of information from the tons of it, often given in a not very easy-to-use way. Not anymore! Octoboard dashboards will help you get visualised data in user-friendly templates. You don’t have to spend your time making sense of numerous digits to increase blog traffic – try Octoboard and go back to creating great content for your blog.

Where do I get data?

Octoboard provides dashboards for different platforms with the data you already have – but put so that you understand it easily. Just pick the metrics you need and start using them without needing to spend tons of time trying to make sense of them.Octoboard Moz Rank, RSS Feed and External links dashboard

Here are our dashboards for brand monitoring and smart blogging:

  • WordPress.COM is a website and a blog engine. If you are already using WordPress engine – try our dashboard to have all the metrics you need – engagement, posts and user actions at hand. Octoboard also provides metrics for WordPress.ORG for users who install WordPress on own servers. All you have to do is pick an Octoboard template, connect to WordPress.COM or WordPress.ORG using your standard login and press “Go”!
  • Disqus is a famous blog comment hosting service. Octoboard Disqus dashboard provides beautifully visualised metrics of blog and website comments and author performance – try it now for free!
  • Twitter Search dashboard will give you great opportunities to monitor mentions of your brand and personal profile and get results of keywords and hashtag search results displayed. Try Twitter Search dashboard now and get the metrics you need without effort.
  • Google News dashboard will also be great for your blog’s success. Enter keywords – a phrase, a competitor name or news topic – and start monitoring latest news provided by Google. This is a useful tool to track mentions of your own brand or blog.
  • RSS Feed dashboard displays selected feeds in a widget that keeps you updated. It will definitely be good for you blog! Try it out now!Engagement metrics - Octoboard
  • Moz builds tools for SEO, inbound marketing, link building, and content marketing. Octoboard uses Moz data to provide metrics for Bloggers that cover domain authority, backlink counts and search engine rankings. Use this great tool to monitor your SEO ranking, domain authority, backlink counts and more!
  • Alexa is a great tool for web traffic reporting. With our Alexa dashboard, you can monitor your web ranking. You can report web traffic metrics for any domain (not just yours). Make sure you specify the domain in widget configuration panel of Alexa dashboard.Alexa rank widgets

All in all, you already have the data, what you need is start using it. To enable you to do so Octoboard has created dashboards that definitely simplify the road to success for smart bloggers.

How to use ConstantContact data in a dashboard

How to use ConstantContact data in a dashboard

We are very excited to announce that ConstantContact dashboard and metrics’ template is now ready! From today on, you can enjoy all your email marketing data from ConstantContact visualised without effort and for free! After making a thorough research we have made it possible for you to smartly use the data from one of the best email marketing platforms.

If you are not currently using such platforms as ConstantContact, AWeber or, for example, MailChimp, the time has definitely come to start using them! After all, email marketing has a lot of potential and still ranks highly among all digital marketing channels, so you don’t want to miss out opportunities it can give you.

With Octoboard using ConstantContact and other email marketing platforms becomes easy and productive. Why should you use our dashboard to display your email marketing data?

Why use Octoboard for ConstantContact?

  • First of all, Octoboard saves your time! When you have all the data from ConstantContact you need visualised for you so that you don’t have to make reports and combine data yourself, you have more time to improve your email marketing campaign. Don’t forget that time is money!
  • If you are a small business, you don’t need a narrow-focused marketing specialist to analyse all the technical data anymore – we show the metrics in a user-friendly way so that our dashboard makes sense for everyone.
  • Actually, we are here to help you on your road to success. Octoboard gives you the metrics you need so that you can timely spot trends from the big load of information which is sometimes hard to understand – not anymore!

Try our easy-to-use Octoboard template for Constant Contact now!

What metrics to display

Performance over time

Emails Sent, Opened and Clicked are tracked over time for you.

This metric gives you overall performance data either for 10 latest or for one selected campaign.

Campaign performance

Performance metrics for individual email campaigns.

Campaign performance metrics include sent, opened, clicked and bounced emails and unsubs for your individual email campaigns.

Campaign engagement rate

Email Open and Click rate relative to the total number of your sent emails.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in your campaign.

Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in your campaign.

List engagement rate

Emails Opened and Clicked rates Octoboard tracks over time for you.

Reach

A total number of emails sent by your campaign.

Shows how many emails have been sent in the last 10 campaigns or one selected campaign.

Campaign emails open

A total number of open emails in your campaigns.

Shows how many emails have been open in the last 10 campaigns or one selected campaign.

Campaign emails clicked

A total number of email links clicked.

Shows how many email links have been clicked in the last 10 campaigns or one selected campaign.

Read more

using data key to blog's success

USING DATA is the Key to Your Blog’s Success

When you think about that secret ingredient to any blog’s success, what pops up to your mind? Looking at the first page of Google search for “blogging success” you will get tips and tricks on:

  • Choosing blog topics
  • Design and user experience
  • Blog, posts and domain name
  • Social Media presence
  • Hosting platforms

And they are all important areas for sure. But few bloggers it seems are willing to give away one of the real success factors – DATA.

So what data is available for bloggers to learn from, how do we get it and what can we do with it? Before we answer it, remember the following:

Big data is not about the data!

It really is about analytics or how you interpret numbers and get insights – valuable pieces of information that tell you something new, something valuable, something that makes you smarter! It is also about USING THE DATA. Now that can be a big challenge!

Octoboard - Explore your Data

Selecting right information from thousands of pieces and making sure it is easily accessible is very time-consuming task that sometimes requires a degree in computer science (yes, it does!). Fortunately, there is a solution for an average blogger.

We have a way to select useful data and give you access in just 1 minute.

Just remember this as you read this post. If you get to the very end you will have all the important data for your blog and in one place ready to access and learn from.

What data points should you look at? Where do you get them from?

There are a couple of areas that play a key role in your blog’s success:

  • Analytics from the blog itself (audience, behaviour)
  • Web Analytics (SEO)
  • Engagement Signals
  • Outreach
  • Competitor Analysis

Let’s go through each of them.
Read more

octoboard the engagement platform for a smart blogger

Online Engagement Platform for Smart Bloggers

We are bloggers. Anything you consistently write online basically makes you a blogger. We get people to read and react to whatever it is we have to say. We aspire to be the Smart Blogger. So, we set up a blog via WordPress. We use Social Media to create visibility and buzz. We conquer Google Analytics to learn more about our audience. We discover Disqus to help us curate and manage our interactions. We rigorously search through Google and Twitter to see what our competitors are doing and what’s trending. We use Mention to see whether someone is talking about us. And the cycle continues.

You have set everything up and think that now the magic will happen. Everything is automated and you have your precious time for writing great content. Instead, you waste your resources tracking, monitoring, setting up dashboards, measurements and goals. Only to find out that once you feel like you’ve automated all the processes, the same amount of time and energy is being spent keeping track of all the data. Exhausting. Contemporary smart blogging has more to do with data science than writing. So what do you do?

There are two main components of running a successful blog: great content, of course, and timely engagement. Content and engagement should be what you spend most of your time and efforts on. Thus, we’ve challenged ourselves with an ambitious project of creating the utmost Engagement Platform for every smart blogger. Are we magicians? No! Is it completed yet? Yes!

Blogger’s Vicious Cycle

Remember: analytics are very important! But you never set up a blog because you want to monitor stuff. People also do not visit your blog due to numerical reasons. They come for valuable content and engagement. People want to learn something, discuss that in the comments and maybe send it to a friend for a quick read. That’s what blogging is all about.

But how do you create great content without data on your posts, audience and overall performance? You need raw data that will be available at all times and in real-time. Vicious cycle, you’d think: I can’t waste time monitoring and analysing data or my content writing will be put to sacrifice, but at the same time, I cannot write relevant content without the data. Not really! Once you have all the analytics within one place, it’ll save you that precious time to do the important things. And with that Octoboard will help!

Read more

Email Marketing Dashboards Octoboard - MailChimp, ActiveCampaign, Constant Contact, AWeber, GetResponse, Campaign Monitor, SendGrid

Email Marketing Dashboards Released

Ok, this time we are releasing not 1 but 7 integrations in one go! We have carefully studied, reviewed and analyzed top email marketing suits and have selected the biggest and best email marketing and automation platforms to bring you all the data you need on a daily basis! Now you can combine your Social Marketing data with Finance (Stripe and others), Brand Monitoring, Blogging AND Email Marketing – all in one dashboard!

Here is the current list of Email Marketing products. We are sure you are using one of them after all, email marketing still ranks highly among digital marketing channels:

Campaign Monitor Performance Octoboard

You have an email marketing automation tool. Certainly, you feel that you are all set up to nurture your leads and win customers. You are sending campaigns out. Great! The next step is to keep track of your efforts and results, learn and improve.

Managing multiple campaigns and lists is a challenging job. Thus, we took that challenge and turned email marketing performance monitoring into an effortless activity for you. So, why do you need a dashboard to display you the data the platforms already provide? Read more

Google AdWords Dashboard Octoboard

Google AdWords Dashboard Released

We are thrilled to introduce you to our new Google AdWords Dashboard! We are here to make Paid Advertising monitoring transparent and easy for you!

Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google ad. Are you getting any return on your investment? Are you setting up the right advertising budget? What’s the weakest link of your AdWords campaign? To find answers, we suggest that you set up our Google AdWords Dashboard.

Why use Octoboard for Google AdWords?

The main issue at hand is your ads performance. It’s easy to get overloaded with various metrics Google itself offers you. We at Octoboard decided to simplify things by collecting the most important, interesting, relevant data and show it to you without unnecessary clutter. These are some of the areas that we have covered:

Google AdWords Cost per Click Octoboard

  • Octoboard offers a concise way to track your individual ads/campaigns. You can keep track of all the relevant metrics from one dashboard. No more scrolling and tab opening.
  • We visualise your Google ads Cost, Reach, Performance, ROI with minimum effort on your part. Just keep tracking changes over a time period and watch out to spot trends!
  • If you are new to Google advertising, our templates will help you get the right metrics for your individual goals. If you are a confident advertiser, it is still handy to set up a template – use it as the basis for your dashboard and tailor it to your needs!

Read more

Google Analytics Dashboard Released Octobaord

Google Analytics Dashboard Released

We are excited to introduce you to our new and shiny Google Analytics Dashboard! No more frustration or hours of Google Analytics courses. If you are involved in digital activities, this Dashboard will be of great help!

In the world of digital, accessibility of data is one of the most important things for your online success. If Google is your search engine, then Google Analytics plays a huge role in your life. Most digital folks have a love-hate relationship with Google Analytics. On the one hand, GA provides you with the biggest functionality for measuring the efficiency of your online efforts. On the other hand, it is a platform that requires a lot of learning and in-depth knowledge to truly leverage it. So why spend 12 hours on GA basics webinar, or waste precious time figuring out how to operate GA? Google Analytics Dashboard may offer an easier way to get to data!

Why use our Google Analytics Dashboard?

  • GA itself offers 300+ metrics for you to keep track of. Very few of us use the entire GA suite. In Octoboard we have carefully selected the most important metrics for you to monitor your digital performance without any confusion
  • We save your time! Setting up our dashboard is real easy and it is free. Add metrics one-by-one or use ready-made templates that already includes all the necessary metrics.
Dashboards for Bloggers Octoboard - WordPress, Disqus, Twitter Search, Google News, RSS

Dashboards for Bloggers Released

Dear bloggers, it’s time that we made your job easier with the release of our Dashboards for Bloggers. This time we are integrating with WordPress, Disqus, Twitter Search, Google News and RSS feed to bring you all the analytics for fruitful blogging!

WordPress is the leading blogging platform across the web. And we are thrilled to announce that now you can measure your WP blog’s Performance with Octoboard. We support both those who host their blogs on WordPress.com and those who have their own server with WordPress.org.

Contemporary blogging is not for simply posting and sharing experiences anymore. There’s a whole science behind it. Science requires numbers. Having all the numbers within one dashboard makes your blogging consistent, strategic and results-oriented. An aspiring or an experienced blogger, you certainly need analytics to see whether what you’re doing is the way to go. However, the range of data is quite extensive, so what you really need is to have all the numbers accessible from within one place. So, our dashboards for bloggers is your answer!

Why use Octoboard for Successful Blogging?

  • We value your time! Being a blogger requires constant writing, managing and staying-on-top-of-things skills. Our dashboard will help you track your blog’s performance and monitor relevant industry news/updates from one place.
  • We provide you with real-time data and measurement of your efficiency. Being timely is the key factor of your blogging success. Answer your comments on time, spot a buzzing topic before it turns into a trivia, and check where your competitors are going before they get there. The dashboard is your “right hand”!
  • It’s easy to get lost among all those metrics and measurements of your success. There’s no need to reinvent the wheel! Just take one of our templates, we have included all key metrics there. But if you feel like adding or changing anything – you can do that with minimal effort.

Read more

VK (vkontakte) metrics and analytics you should track daily

How to Navigate Around VKontakte Metrics: 6 Useful Tips

Big data is not about the data!

That’s what Gary King said, claiming that raw data can only tell you this much. It’s all about the analytics. But how do you get from raw data to analytics? Let’s look at Social Media and VK Analytics in particular.

Vkontakte (or VK) is the largest European Social Network. With its 410 million users, it can be a gold mine for your Social Media efforts.

But how do you leverage data from your VK metrics to create a smart and efficient VK account? To do so, you have to start spotting insights.

The quickest way to get to them is to look at metrics in the context of a practical question.

The cherry on the top is that VK also allows you to perform Competition Monitoring.

Start with these questions and ask them daily to build a smarter and more efficient VK presence:

  • Is my VK profile/community gaining popularity?
  • Do my visitors like and interact (engage) with my VK content?
  • Can I track my VK posts’ popularity and audience feedback in real-time?
  • What are my competitors doing in VK?

Here’s our VK Metrics Guide on Slideshare:

Go to our Slideshare page to download, like and share this presentation. You’ll find various guides on leveraging your Digital Marketing Analytics for Smarter Marketing.

Read more

TOP 10 Questions to Ask Facebook daily with Octoboard

Top 10 Questions to Ask Facebook Daily

Big data is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…

Same goes for analytics. To help you navigate your way through Social Media Analytics we are releasing a series of Guides on Social Media Analytics, or “Top Analytics questions to ask Social  Networks daily”.

Today we are covering Facebook. We are all in a race towards data insights! Everyone wants it. You have people promising they can deliver them right to your doorstep. But you already have everything you need to get to them yourself!

We believe that no KPIs or metrics can really bring you insights on a silver platter.

What you need to do is to put your data in a context of practical questions!

Once you start approaching analytics in a smarter way, you’ll finally get to these insights!

If you are hesitant over what to start with or which metrics to pull for answers, check out our Guide on Top 10 Questions to Ask Facebook Daily:

  • Can I track my audience feedback in real-time?
  • Does my Facebook content resonate with my audience?
  • Where does my traffic come from?
  • How do I quickly react to negative feedback? And much more.

Here’s our Facebook Questions Guide on Slideshare:

Go to our Slideshare page to download and share this presentation. Discover more on leveraging your Digital Performance metrics for a Smarter Marketing.

Read more


Product News

How to use data to increase blog traffic - great tips for bloggers

How to use data to increase blog traffic – tips for bloggers

So, you are a blogger. Intending to become the blogger one day. You’ve read a lot of professional literature on the subject, you are familiar with at least a thousand sites and articles explaining how to be a successful blogger. You’re involved. You’ve got great content. You are well organized. Is that it? No, it’s not if your blog still does not give you what you expected.

There are a lot of opinions on what makes a good blog. But let’s think about what makes it successful.

A successful blog adds value, it’s read and it brings income. That simple. The first point depends entirely on your talent, but Octoboard can help you with the other two!

One of the most important factors for a successful blogger is data. Analytics is the key point to get you to success. But it’s not so much about getting the data as you already have it if you have a blog, but using it, analysing it and learning from it. It can become a real challenge for many bloggers, so we are here to make smart blogging easy for you! We have a simple solution – to increase blog traffic you have to use to use data.

You’d have to be an IT specialist to pick and use the right kind of information from the tons of it, often given in a not very easy-to-use way. Not anymore! Octoboard dashboards will help you get visualised data in user-friendly templates. You don’t have to spend your time making sense of numerous digits to increase blog traffic – try Octoboard and go back to creating great content for your blog.

Where do I get data?

Octoboard provides dashboards for different platforms with the data you already have – but put so that you understand it easily. Just pick the metrics you need and start using them without needing to spend tons of time trying to make sense of them.Octoboard Moz Rank, RSS Feed and External links dashboard

Here are our dashboards for brand monitoring and smart blogging:

  • WordPress.COM is a website and a blog engine. If you are already using WordPress engine – try our dashboard to have all the metrics you need – engagement, posts and user actions at hand. Octoboard also provides metrics for WordPress.ORG for users who install WordPress on own servers. All you have to do is pick an Octoboard template, connect to WordPress.COM or WordPress.ORG using your standard login and press “Go”!
  • Disqus is a famous blog comment hosting service. Octoboard Disqus dashboard provides beautifully visualised metrics of blog and website comments and author performance – try it now for free!
  • Twitter Search dashboard will give you great opportunities to monitor mentions of your brand and personal profile and get results of keywords and hashtag search results displayed. Try Twitter Search dashboard now and get the metrics you need without effort.
  • Google News dashboard will also be great for your blog’s success. Enter keywords – a phrase, a competitor name or news topic – and start monitoring latest news provided by Google. This is a useful tool to track mentions of your own brand or blog.
  • RSS Feed dashboard displays selected feeds in a widget that keeps you updated. It will definitely be good for you blog! Try it out now!Engagement metrics - Octoboard
  • Moz builds tools for SEO, inbound marketing, link building, and content marketing. Octoboard uses Moz data to provide metrics for Bloggers that cover domain authority, backlink counts and search engine rankings. Use this great tool to monitor your SEO ranking, domain authority, backlink counts and more!
  • Alexa is a great tool for web traffic reporting. With our Alexa dashboard, you can monitor your web ranking. You can report web traffic metrics for any domain (not just yours). Make sure you specify the domain in widget configuration panel of Alexa dashboard.Alexa rank widgets

All in all, you already have the data, what you need is start using it. To enable you to do so Octoboard has created dashboards that definitely simplify the road to success for smart bloggers.

How to use ConstantContact data in a dashboard

How to use ConstantContact data in a dashboard

We are very excited to announce that ConstantContact dashboard and metrics’ template is now ready! From today on, you can enjoy all your email marketing data from ConstantContact visualised without effort and for free! After making a thorough research we have made it possible for you to smartly use the data from one of the best email marketing platforms.

If you are not currently using such platforms as ConstantContact, AWeber or, for example, MailChimp, the time has definitely come to start using them! After all, email marketing has a lot of potential and still ranks highly among all digital marketing channels, so you don’t want to miss out opportunities it can give you.

With Octoboard using ConstantContact and other email marketing platforms becomes easy and productive. Why should you use our dashboard to display your email marketing data?

Why use Octoboard for ConstantContact?

  • First of all, Octoboard saves your time! When you have all the data from ConstantContact you need visualised for you so that you don’t have to make reports and combine data yourself, you have more time to improve your email marketing campaign. Don’t forget that time is money!
  • If you are a small business, you don’t need a narrow-focused marketing specialist to analyse all the technical data anymore – we show the metrics in a user-friendly way so that our dashboard makes sense for everyone.
  • Actually, we are here to help you on your road to success. Octoboard gives you the metrics you need so that you can timely spot trends from the big load of information which is sometimes hard to understand – not anymore!

Try our easy-to-use Octoboard template for Constant Contact now!

What metrics to display

Performance over time

Emails Sent, Opened and Clicked are tracked over time for you.

This metric gives you overall performance data either for 10 latest or for one selected campaign.

Campaign performance

Performance metrics for individual email campaigns.

Campaign performance metrics include sent, opened, clicked and bounced emails and unsubs for your individual email campaigns.

Campaign engagement rate

Email Open and Click rate relative to the total number of your sent emails.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in your campaign.

Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in your campaign.

List engagement rate

Emails Opened and Clicked rates Octoboard tracks over time for you.

Reach

A total number of emails sent by your campaign.

Shows how many emails have been sent in the last 10 campaigns or one selected campaign.

Campaign emails open

A total number of open emails in your campaigns.

Shows how many emails have been open in the last 10 campaigns or one selected campaign.

Campaign emails clicked

A total number of email links clicked.

Shows how many email links have been clicked in the last 10 campaigns or one selected campaign.

Read more

using data key to blog's success

USING DATA is the Key to Your Blog’s Success

When you think about that secret ingredient to any blog’s success, what pops up to your mind? Looking at the first page of Google search for “blogging success” you will get tips and tricks on:

  • Choosing blog topics
  • Design and user experience
  • Blog, posts and domain name
  • Social Media presence
  • Hosting platforms

And they are all important areas for sure. But few bloggers it seems are willing to give away one of the real success factors – DATA.

So what data is available for bloggers to learn from, how do we get it and what can we do with it? Before we answer it, remember the following:

Big data is not about the data!

It really is about analytics or how you interpret numbers and get insights – valuable pieces of information that tell you something new, something valuable, something that makes you smarter! It is also about USING THE DATA. Now that can be a big challenge!

Octoboard - Explore your Data

Selecting right information from thousands of pieces and making sure it is easily accessible is very time-consuming task that sometimes requires a degree in computer science (yes, it does!). Fortunately, there is a solution for an average blogger.

We have a way to select useful data and give you access in just 1 minute.

Just remember this as you read this post. If you get to the very end you will have all the important data for your blog and in one place ready to access and learn from.

What data points should you look at? Where do you get them from?

There are a couple of areas that play a key role in your blog’s success:

  • Analytics from the blog itself (audience, behaviour)
  • Web Analytics (SEO)
  • Engagement Signals
  • Outreach
  • Competitor Analysis

Let’s go through each of them.
Read more

octoboard the engagement platform for a smart blogger

Online Engagement Platform for Smart Bloggers

We are bloggers. Anything you consistently write online basically makes you a blogger. We get people to read and react to whatever it is we have to say. We aspire to be the Smart Blogger. So, we set up a blog via WordPress. We use Social Media to create visibility and buzz. We conquer Google Analytics to learn more about our audience. We discover Disqus to help us curate and manage our interactions. We rigorously search through Google and Twitter to see what our competitors are doing and what’s trending. We use Mention to see whether someone is talking about us. And the cycle continues.

You have set everything up and think that now the magic will happen. Everything is automated and you have your precious time for writing great content. Instead, you waste your resources tracking, monitoring, setting up dashboards, measurements and goals. Only to find out that once you feel like you’ve automated all the processes, the same amount of time and energy is being spent keeping track of all the data. Exhausting. Contemporary smart blogging has more to do with data science than writing. So what do you do?

There are two main components of running a successful blog: great content, of course, and timely engagement. Content and engagement should be what you spend most of your time and efforts on. Thus, we’ve challenged ourselves with an ambitious project of creating the utmost Engagement Platform for every smart blogger. Are we magicians? No! Is it completed yet? Yes!

Blogger’s Vicious Cycle

Remember: analytics are very important! But you never set up a blog because you want to monitor stuff. People also do not visit your blog due to numerical reasons. They come for valuable content and engagement. People want to learn something, discuss that in the comments and maybe send it to a friend for a quick read. That’s what blogging is all about.

But how do you create great content without data on your posts, audience and overall performance? You need raw data that will be available at all times and in real-time. Vicious cycle, you’d think: I can’t waste time monitoring and analysing data or my content writing will be put to sacrifice, but at the same time, I cannot write relevant content without the data. Not really! Once you have all the analytics within one place, it’ll save you that precious time to do the important things. And with that Octoboard will help!

Read more

Email Marketing Dashboards Octoboard - MailChimp, ActiveCampaign, Constant Contact, AWeber, GetResponse, Campaign Monitor, SendGrid

Email Marketing Dashboards Released

Ok, this time we are releasing not 1 but 7 integrations in one go! We have carefully studied, reviewed and analyzed top email marketing suits and have selected the biggest and best email marketing and automation platforms to bring you all the data you need on a daily basis! Now you can combine your Social Marketing data with Finance (Stripe and others), Brand Monitoring, Blogging AND Email Marketing – all in one dashboard!

Here is the current list of Email Marketing products. We are sure you are using one of them after all, email marketing still ranks highly among digital marketing channels:

Campaign Monitor Performance Octoboard

You have an email marketing automation tool. Certainly, you feel that you are all set up to nurture your leads and win customers. You are sending campaigns out. Great! The next step is to keep track of your efforts and results, learn and improve.

Managing multiple campaigns and lists is a challenging job. Thus, we took that challenge and turned email marketing performance monitoring into an effortless activity for you. So, why do you need a dashboard to display you the data the platforms already provide? Read more

Google AdWords Dashboard Octoboard

Google AdWords Dashboard Released

We are thrilled to introduce you to our new Google AdWords Dashboard! We are here to make Paid Advertising monitoring transparent and easy for you!

Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google ad. Are you getting any return on your investment? Are you setting up the right advertising budget? What’s the weakest link of your AdWords campaign? To find answers, we suggest that you set up our Google AdWords Dashboard.

Why use Octoboard for Google AdWords?

The main issue at hand is your ads performance. It’s easy to get overloaded with various metrics Google itself offers you. We at Octoboard decided to simplify things by collecting the most important, interesting, relevant data and show it to you without unnecessary clutter. These are some of the areas that we have covered:

Google AdWords Cost per Click Octoboard

  • Octoboard offers a concise way to track your individual ads/campaigns. You can keep track of all the relevant metrics from one dashboard. No more scrolling and tab opening.
  • We visualise your Google ads Cost, Reach, Performance, ROI with minimum effort on your part. Just keep tracking changes over a time period and watch out to spot trends!
  • If you are new to Google advertising, our templates will help you get the right metrics for your individual goals. If you are a confident advertiser, it is still handy to set up a template – use it as the basis for your dashboard and tailor it to your needs!

Read more

Google Analytics Dashboard Released Octobaord

Google Analytics Dashboard Released

We are excited to introduce you to our new and shiny Google Analytics Dashboard! No more frustration or hours of Google Analytics courses. If you are involved in digital activities, this Dashboard will be of great help!

In the world of digital, accessibility of data is one of the most important things for your online success. If Google is your search engine, then Google Analytics plays a huge role in your life. Most digital folks have a love-hate relationship with Google Analytics. On the one hand, GA provides you with the biggest functionality for measuring the efficiency of your online efforts. On the other hand, it is a platform that requires a lot of learning and in-depth knowledge to truly leverage it. So why spend 12 hours on GA basics webinar, or waste precious time figuring out how to operate GA? Google Analytics Dashboard may offer an easier way to get to data!

Why use our Google Analytics Dashboard?

  • GA itself offers 300+ metrics for you to keep track of. Very few of us use the entire GA suite. In Octoboard we have carefully selected the most important metrics for you to monitor your digital performance without any confusion
  • We save your time! Setting up our dashboard is real easy and it is free. Add metrics one-by-one or use ready-made templates that already includes all the necessary metrics.
Dashboards for Bloggers Octoboard - WordPress, Disqus, Twitter Search, Google News, RSS

Dashboards for Bloggers Released

Dear bloggers, it’s time that we made your job easier with the release of our Dashboards for Bloggers. This time we are integrating with WordPress, Disqus, Twitter Search, Google News and RSS feed to bring you all the analytics for fruitful blogging!

WordPress is the leading blogging platform across the web. And we are thrilled to announce that now you can measure your WP blog’s Performance with Octoboard. We support both those who host their blogs on WordPress.com and those who have their own server with WordPress.org.

Contemporary blogging is not for simply posting and sharing experiences anymore. There’s a whole science behind it. Science requires numbers. Having all the numbers within one dashboard makes your blogging consistent, strategic and results-oriented. An aspiring or an experienced blogger, you certainly need analytics to see whether what you’re doing is the way to go. However, the range of data is quite extensive, so what you really need is to have all the numbers accessible from within one place. So, our dashboards for bloggers is your answer!

Why use Octoboard for Successful Blogging?

  • We value your time! Being a blogger requires constant writing, managing and staying-on-top-of-things skills. Our dashboard will help you track your blog’s performance and monitor relevant industry news/updates from one place.
  • We provide you with real-time data and measurement of your efficiency. Being timely is the key factor of your blogging success. Answer your comments on time, spot a buzzing topic before it turns into a trivia, and check where your competitors are going before they get there. The dashboard is your “right hand”!
  • It’s easy to get lost among all those metrics and measurements of your success. There’s no need to reinvent the wheel! Just take one of our templates, we have included all key metrics there. But if you feel like adding or changing anything – you can do that with minimal effort.

Read more

Social Media Dashboard for Twitter Released

We have added Twitter to Octoboard. You now can monitor your TwitterFacebook and other social accounts without the need to constantly login and logout of different networks.

In our Free Social Edition we have enabled metrics that make sense to have in a dashboard. Engagement would be the most important one.

There are two big reasons to have Twitter Engagement metric on a live dashboard

To be successful in social media means having large audience of followers who are interested in your content. Engagement metrics tells you if people are interested. If they interact (engage) with your content it is a good thing. If you have Engagement metric in a dashboard you can see if the level of interest drops as it happens. You will have more time to fix a drop in interest if you identify it early and an online dashboard is perfect for that.

There is another reason to have Engagement in a real-time dashboard.

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Social Media Dashboard for Facebook Released

Today we are adding support for Facebook to our Free Social Media Dashboard. There is a lot of metrics and KPIs in Facebook analytics. It can be difficult to understand or organise them to get value. KPIs on their own are just numbers in a graph and we should try and turn them into insights (useful information that tells you something valuable).

Metrics on their own are just numbers in graphs. We should turn metrics into insights. But let’s organise our data first.

We have put a lot of effort into making sure information is understood easily. Instead of teaching you how to create widgets or graphs, or writing complicated manuals, we invested into user-friendly interface. Adding new data to your dashboard takes just 2 steps:

  1. Connect to Facebook
  2. Select and add widgets (our pre-created graphs and charts)

Organised data in a dashboard is not the end goal.

You should add two more steps to make your dashboard really useful. Here they are:

  1. Ask practical questions (more on this below)
  2. Start getting insights

We have organised and grouped widgets together. In our Free Social Edition we have limited their number to avoid confusion, yet we selected metrics that are practical – easy to use and helpful to follow every day.

Facebook Social Media dashboard release - Performance widget Facebook social media dashboard release : Friends by Region widget

To help you get from graphs and numbers to insights (useful information that tells you something valuable), we have put together a short guide or questions you should ask Facebook daily.

Read our short guide about how to use Facebook metrics

Below are some of the questions and metrics groups that we have put together:

  • Audience – set of metrics that tell you what kind of people visit your Facebook page
  • Popularity – is my Facebook account gaining popularity over time?
  • Reach – “how far” does your Facebook content go? How many people see it and how often?
  • Engagement – do my visitors engage with my Facebook content (comment on it, like it, and so on)?
  • Paid vs Organic – how much of your traffic comes from Facebook Ads?
  • Viral content – how viral is my content. Do people share and spread it further?

Facebook social media dashboard release - Engagement widget Facebook social media dashboard release - Latest Posts widget

Check out our Facebook metrics guide and keep these practical questions in mind when you are looking at data. A graph, chart or map that does not help you in a practical way or does not answer an important question is probably not worth displaying in a dashboard.

Read more


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