How to add Google Analytics data to Marketing Agency client report

Clients of Marketing Agencies want value for their money and they demand updates. They want to see efforts made by agencies and, of course, they want results. They try to understand what works and provide input. This is why sending automated client reports every two weeks or monthly is an absolute must for any successful marketing agency today. Web analytics from Google is a big part of the regular client report.

Unfortunately, Google Analytics is complicated and to build a report from scratch will take hours. The only possible way for marketing agencies to provide visibility to their many clients on a regular basis is to AUTOMATE the whole process. Here is how successful agencies use Octoboard to build and send beautiful reports to thousands of their clients daily.

Here is how you could save time by generating web analytics reports from Google Analytics data automatically.

There is a number of ready-made templates where metrics are grouped by area. Here is the list of high-level Google Analytics data templates to add and configure for any client report:

Link: https://www.octoboard.com/reports/how-to-build-simple-google-analytics-report

• Demographics (age, gender)
• Countries
• Interests
• Referrals
• Social Networks
• Content Overview
• Goal Value
• Conversion

Link: https://www.octoboard.com/reports/my-website-content-popularity

• Countries
• Traffic Sources Overview
• Social Networks
• Content Overview
• Time on Site
• Views
• Bounce Rate
• Exit Rate

Link: https://www.octoboard.com/reports/who-visits-my-website

• Audience Overview
• Users
• Sessions
• Countries
• Regions
• Devices
• Demographics
• Interests,
• Purchase Intents

GOOGLE ANALYTICS GOALS

Link: https://www.octoboard.com/reports/how-to-monitor-google-analytics-goals

• Goal Value and Conversion
• Goal Completions vs Abandons
• Goal Conversion
• Goal Value
• Goal Abandonments
• Goals by Completion

All these templates can be turned into automated reports for Marketing Agencies or a dashboard for your office or desktop.

Impress your clients with great looking regular reports that arrive in their email box. They will definitely thank you for that.