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Octoboard offers OpenAI/ChatGPT data insights, heatmaps (clickmaps, mousemove maps, scrollmaps), real-time dashboards and other features that help businesses use web analytics. We have asked some of the Octoboard customers about how they plan to use Octoboard Web Analytics in 2025.

How to Use Web Analytics in 2025

Artificial intelligence and machine learning will revolutionize web analytics, enabling deeper insights into user behavior, trend identification, and predictive analytics. This post outlined key web analytics trends that Octoboard client see dominating in 2025.

Top 5 web analytics trends expected to dominate in 2025

AI technologies analyze consumer behaviors, preferences, and interactions across multiple touchpoints. AI provides marketers with actionable intelligence. Predictive modelling allows companies to anticipate future trends and customer needs. This article discusses AI capabilities and ways to add AI to your marketing data.

Marketing Data AI Insights: New Business Strategies for 2024

Learn how to build engagning marketing paid advertising reports using automated reporting software. See what types of reports and delivery methods and periods (weekly, daily, monthly) works best for your business.

Generate Marketing PPC Reports: A Comprehensive Guide

Using ChatGPT, OpenAI, Machine Learning and other artificial intelligence technologies to transform web analytics data and help businesses make better business decisions.

Web Analytics AI: Transforming Data Insights with Precision

We have asked Octoboard users to tell us what AI and web analytics trends they see this year and in the future. These are the latest trends identified by our clients - online businesses and marketing agencies.

Top Web Analytics and AI trends in 2024

Hyper-personalization in email marketing offers several key benefits that enhance both customer engagement and business performance. Octoboard Ecommerce Analytics customers shared their thoughts on how to use email personalisation in campaigns and ecommerce email automations.

Email Marketing trends 2024: benefits of hyper-personalization

Building marketing analytics reports is not easy. This post discusses key requirements, elements and process of creating automated marketing reports for clients and marketing teams.

Marketing Analytics Reporting: Enhancing Business Insights

Online store owners and SaaS businesses shared their insights on how they use Email Marketing with Stripe data. In this data analysis we where top practices and use cases that Stripe businesses implement when using Octoboard email marketing features.

Stripe Email Marketing: Best Practices

h1:Octoboard announces WhatConverts integration
h3:Great news - we are integrating with WhatConverts! 
<a href="https://www.octoboard.com">Octoboard</a> works on adding new integrations regularly in order to stay ahead of our 3 000+ clients’ marketing needs and data analytics requirements. Today, it’s <a href="https://www.whatconverts.com/">WhatConverts</a> integration- a great tool that can be an answer to all your call tracking requirements.
* About WhatConverts
WhatConverts is a customer relationship management software designed to track calls and aggregate contacts from web forms, chat sessions, and eCommerce transactions. Customers use it to track lead sources (Google, AdWords and more). WhatConverts is a powerful tool that gets its clients to the next level of measuring their marketing efforts.
imgcta:automated-seo-report-template.png:Save time by automating your reports, grow revenue and retain customers with Octoboard.:1440:434:marketing-reporting-tool
* WhatConverts features
li:Call tracking - call, form and keyword tracking, call recording and complete lead detail.
li:Lead tracking - total leads report.
li:Reporting - complete reports on calls, leads, e-commerce and more.
li:Lead management - web forms, phone calls, e-commerce transactions and chat sessions tied to their marketing source.
* Octoboard Integration benefits
With Octoboard integration, call and lead tracking become a piece of cake - connect WhatConverts and monitor your data on one dashboard. Combine it with your finance metrics and web analytics - no more switching between your numerous digital marketing platforms.
img:v1-biz-hero.png:Octoboard dashboard:1432:787
WhatConverts integration allows to save a lot of time for busy marketers. Our marketing agency reports are also available for WhatConverts. This is a powerful option for agencies - instead of wasting time on making reports for each client, generate an automated WhatConverts report, schedule and send it with Octoboard.
Track your calls and leads with WhatConverts and measure your campaign’s progress with Octoboard - monitor your data in real time, share it with your teams and get insights from carefully structured information provided by Octoboard.
To connect WhatConverts to Octoboard for live tracking, please visit this <a href="https://www.octoboard.com/marketing-reporting-tool/whatconverts-automated-reports" target="_blank">page</a>.


Octoboard announces WhatConverts integration - call and lead tracking become a piece of cake! Connect WhatConverts and monitor your data on one dashboard.

Octoboard announces WhatConverts integration

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