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Octoboard offers OpenAI/ChatGPT data insights, heatmaps (clickmaps, mousemove maps, scrollmaps), real-time dashboards and other features that help businesses use web analytics. We have asked some of the Octoboard customers about how they plan to use Octoboard Web Analytics in 2025.

How to Use Web Analytics in 2025

Artificial intelligence and machine learning will revolutionize web analytics, enabling deeper insights into user behavior, trend identification, and predictive analytics. This post outlined key web analytics trends that Octoboard client see dominating in 2025.

Top 5 web analytics trends expected to dominate in 2025

AI technologies analyze consumer behaviors, preferences, and interactions across multiple touchpoints. AI provides marketers with actionable intelligence. Predictive modelling allows companies to anticipate future trends and customer needs. This article discusses AI capabilities and ways to add AI to your marketing data.

Marketing Data AI Insights: New Business Strategies for 2024

Learn how to build engagning marketing paid advertising reports using automated reporting software. See what types of reports and delivery methods and periods (weekly, daily, monthly) works best for your business.

Generate Marketing PPC Reports: A Comprehensive Guide

Using ChatGPT, OpenAI, Machine Learning and other artificial intelligence technologies to transform web analytics data and help businesses make better business decisions.

Web Analytics AI: Transforming Data Insights with Precision

We have asked Octoboard users to tell us what AI and web analytics trends they see this year and in the future. These are the latest trends identified by our clients - online businesses and marketing agencies.

Top Web Analytics and AI trends in 2024

Hyper-personalization in email marketing offers several key benefits that enhance both customer engagement and business performance. Octoboard Ecommerce Analytics customers shared their thoughts on how to use email personalisation in campaigns and ecommerce email automations.

Email Marketing trends 2024: benefits of hyper-personalization

Building marketing analytics reports is not easy. This post discusses key requirements, elements and process of creating automated marketing reports for clients and marketing teams.

Marketing Analytics Reporting: Enhancing Business Insights

Online store owners and SaaS businesses shared their insights on how they use Email Marketing with Stripe data. In this data analysis we where top practices and use cases that Stripe businesses implement when using Octoboard email marketing features.

Stripe Email Marketing: Best Practices

h1:How to use SendGrid data in Startup dashboard
Are you familiar with <a href="https://sendgrid.com" target="_blank" rel="noopener">SendGrid</a>? If not, the time has come to start using this amazing email delivering service. It helps companies and brands to grow by managing their email marketing campaigns, and they do it well. If you are already using this platform, you will definitely find it worthy of your time to learn how to use key metrics to monitor SendGrid campaigns. 
Today we announce the release of a <a href="https://www.octoboard.com/email-marketing-reporting-tool/sendgrid-automated-reports" target="_blank">startup dashboard and templates for SendGrid</a>!
img:sendgrid-metrics-dashboard-octoboard.png:SendGrid data metrics in a dashboard - Octoboard:977:414
Email marketing is one of the best solutions and marketing tools to build customer relationships. SendGrid is a great tool to send your emails at the right time, with the right content and to the right people. Those three conditions or principles are essential to any email marketer to follow. How do you make sure you really follow them?
imgcta:keyword-rankings-in-marketing-report.png:Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.:1440:434:marketing-reporting-tool
* Use your data
Even the smartest emails can not guarantee you a successful email marketing campaign. You should use data to constantly validate your tactics and even change directions if needed.
As a startup, along with Finance and Social media marketing, you should use SendGrid metrics on a dashboard and check them daily - Deliveries, Opens, Blocks, Bounces, Spam Reports and much more. The detailed list with descriptions of all the metrics can be found <a href="https://sendgrid.com/docs/User_Guide/Statistics/index.html" target="_blank" rel="noopener">here</a>. But we at Octoboard go further.
img:octo-splash-explore-data-mountains.jpg::1426:778
* Why Octoboard?
We don’t just overwhelm you with data. Our job is to give you access to data you own (if you use Sendgrid of course) in an easy-to-understand manner. We present you the data, we visualise it and we help you make sense of it by grouping relevant pieces together. It’s sometimes a real challenge to analyze the data as you often have to be a marketing specialist with a degree in mathematics to be able to use all the information different platforms give you. It is difficult to navigate through services, picking right graphs, charts and maps, and keep collecting data over time. Frankly, you do not have time for that. That is why Octoboard is here. 
* 5 reasons why you should use Octoboard
li:It’s extremely easy to set up a dashboard - just open Octoboard and pick an email marketing template. Then connect to SendGrid and press “Go”. That’s it!
li:All the data grouped and visualised so making sense of it becomes very easy and intuitive. 
li:We have built integrations with all cloud platforms that startups usually use - Social Media marketing, Sales, Finance. It means that you have all the metrics you need not only from SendGrid but from all the platforms that you use, all in one dashboard. You will save time and will have data to use daily.
li:Octoboard will make sure data will continue to be collected. It will show you changes, trends and insights over time. You will not need to call IT department. The dashboard will just keep updating and be always available for you.
li:Octoboard is Free for most startups!
imgcta:keyword-rankings-in-marketing-report.png:Build marketing reports and keep track of your SEO and keywords rankings with Octoboard.:1440:434:marketing-reporting-tool
Do not put it off, try Octoboard with SendGrid now. It will only take 1 minute and become one of the best investments of your time today.

Start using the metrics to successfully manage your SendGrid email marketing campaign. It's simple and free with Octoboard!

How to use SendGrid data in Startup dashboard

Welcome to Octoboard Blog! Here you can read our latest posts and follow the development of the Octoboard Marketing Analytics platform.

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Blog posts covering advanced paid advertising analytics of the Octoboard platform.

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