Today we are adding support for Facebook to our Free Social Media Dashboard. There is a lot of metrics and KPIs in Facebook analytics. It can be difficult to understand or organise them to get value. KPIs on their own are just numbers in a graph and we should try and turn them into insights (useful information that tells you something valuable).
We have put a lot of effort into making sure information is understood easily. Instead of teaching you how to create widgets or graphs, or writing complicated manuals, we invested into user-friendly interface. Adding new data to your dashboard takes just 2 steps:
You should add two more steps to make your dashboard really useful. Here they are:
We have organised and grouped widgets together. In our Free Social Edition we have limited their number to avoid confusion, yet we selected metrics that are practical - easy to use and helpful to follow every day.
To help you get from graphs and numbers to insights (useful information that tells you something valuable), we have put together a short guide or questions you should ask Facebook daily.
Below are some of the questions and metrics groups that we have put together:
Check out our Facebook metrics guide and keep these practical questions in mind when you are looking at data. A graph, chart or map that does not help you in a practical way or does not answer an important question is probably not worth displaying in a dashboard.