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CAMPAIGN MONITOR PERFORMANCE

Campaign Monitor engagement and negative actions
Template for generated report: Campaignmonitor performance template
Campaign Monitor performance metrics for account and individual campaigns. Covers user actions, engagement rates and negative actions - unsubs and email bounces.

This template can be used for creation of automated PDF reports for Marketing Agency customers or for business performance dashboards on office screens.
Last reviewed: 29-Aug-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"CAMPAIGN MONITOR PERFORMANCE" METRICS

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.

CAMPAIGN PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for last 10 campaigns.

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.

SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Campaign Monitor account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
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