RETOURÂ /Â RAPPORTSÂ /Â LINKEDIN ADS VIRAL VIDEO METRICS
LINKEDIN ADS VIRAL VIDEO METRICS
Viral LinkedIn Ads Video metrics
This data template displays key viral LinkedIn video play metrics - video plays, video views and video completions. It is used by marketing agencies and marketing departments to measure video ad performance in the LinkedIn Ads PPC platform. Viral video plays are those resulting from users sharing sponsored content to their own network of connections.
This report / dashboard template covers the following key metric groups:
The count of shares from viral impressions for this activity. Sponsored Content only.
UTILISEZ CETTE MÉTRIQUE
VIRAL FULL SCREEN PLAYS
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
UTILISEZ CETTE MÉTRIQUE
VIRAL VIDEO VIEWS
A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
UTILISEZ CETTE MÉTRIQUE
VIRAL VIDEO STARTS
The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
UTILISEZ CETTE MÉTRIQUE
VIRAL VIDEO COMPLETIONS
The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
UTILISEZ CETTE MÉTRIQUE
VIRAL VIDEO FIRST QUARTILE COMPLETIONS
The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
UTILISEZ CETTE MÉTRIQUE
VIRAL VIDEO MIDPOINT COMPLETIONS
The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
UTILISEZ CETTE MÉTRIQUE
VIRAL VIDEO THIRD QUARTILE COMPLETIONS
The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.