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Automated report: LinkedIn Engagement

Learn about the significance of LinkedIn metrics for marketing agencies and how they can showcase the quality and effectiveness of your marketing efforts.

New marketing template — LinkedIn Engagement
We have added a new data template "LinkedIn Engagement" for automating LinkedIn data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — LinkedIn Engagement
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — LinkedIn Engagement

We have added a new data template "LinkedIn Engagement" for automating LinkedIn data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "LinkedIn Engagement" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "LinkedIn Engagement".

Share with teams
Public links and embedding

Make your LinkedIn data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage LinkedIn data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your LinkedIn Engagement data

Create LinkedIn graphs and metrics that demonstrate positive historical changes and results. Compare historical LinkedIn KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable LinkedIn client portal

Create and host white label client portal on your website using LinkedIn data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "LinkedIn Engagement". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify LinkedIn data trends

Octoboard will constantly monitor data changes in the "LinkedIn Engagement" template. We use ChatGPT and OpenAI to identify LinkedIn trends and send regular updates.

Connect LinkedIn once and enable our AI engine

We employ our own machine learning algorithms to automatically discover LinkedIn trends that you may miss. Connect to your LinkedIn data and receive insights in your Email box.

Automated cloud data insights
SOCIAL MEDIA REPORTING TOOL / LINKEDIN ENGAGEMENT

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.

Template for generated report: Linkedin engagement template

The Significance of LinkedIn Metrics for Marketing Agencies

Marketing agencies often face the challenge of showcasing their performance metrics in a comprehensive but easy-to-understand format. Here is a quick rundown of key LinkedIn metrics that can truly encapsulate the quality and effectiveness of your marketing efforts:

LinkedIn Engagement: Measures how users are interacting with your content.

LinkedIn Impressions: Indicates the number of times a post has been viewed.

LinkedIn Engagement Rate: Highlights the percentage of interactions per impressions.

LinkedIn Recent Posts: Showcases the latest posts that have been gaining traction.

LinkedIn Likes, Clicks, Comments: Provides insights into user preferences and behaviors.

LinkedIn Unique Impressions: Captures the number of distinct views a post or update receives.

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The Advantage of Automation with Octoboard

Handling all of this manually is not just tedious but also error-prone. Automating this process via Octoboard’s Marketing Analytics platform can save hundreds of hours that agencies can utilize in strategizing and executing marketing campaigns. With an automated reporting system, agencies can schedule these reports to be sent out on a weekly or monthly basis to clients or internal marketing teams. This ensures that everyone has clear visibility into ongoing marketing efforts, thereby reinforcing the value and ROI delivered by the agency.

OpenAI Data Insights

Staying on top of the data trends is critical for ensuring that every dollar spent on advertising yields the maximum ROI. Octoboard offers an innovative feature that utilizes OpenAI technology to automatically detect and analyze data trends. For instance, if LinkedIn Impressions are waning but the Spend Cost is constant, the Octoboard can generate insights that flag this discrepancy. This helps in timely intervention and strategy modification. You can learn more about this feature here.

img: cta

Visibility Equals Accountability

Automation isn’t just about making things easier; it’s about making things better. When a report is automated and sent out regularly, it serves as an ongoing benchmark. Teams and clients can clearly see what is working and what needs adjustment. Agencies can be held accountable for their performance metrics, and likewise, they can hold the platforms they use and their strategies accountable to achieve consistent results.

Automated Reporting: A Game Changer in Client Communication

Good communication is at the heart of any successful client-agency relationship. Automation of LinkedIn Engagement Reports via Octoboard ensures that you’re not just speaking to your clients when there's a new pitch or a problem. These reports, with real-time metrics and insights, keep the conversation going, providing clients with a constant feed of valuable information that helps them see the clear benefits of the services you provide.

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Automated LinkedIn reporting isn’t just a technical solution; it's a strategic tool that can significantly elevate the quality of your agency’s client relationships and results. And in the world of digital marketing, those are the metrics that truly matter.

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Last reviewed:
25-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"LINKEDIN ENGAGEMENT" METRICS

LATEST POSTS

Most recent company posts on your LinkedIn page sorted by date (latest at the top).
Description

We use Engagement to rank your Linkedin content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 50 company updates (posts) will be used to calculate top posts and display post data.
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CLICKS

Number of clicks on your LinkedIn company page.
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LIKES

Likes received by your LinkedIn company page audience.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of comments on your LinkedIn company page content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

A maximum of 100 comments will be returned for a given post (company update).
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IMPRESSIONS

Your company update impressions over time.
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UNIQUE IMPRESSIONS

Your company update unique impressions over time.
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ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
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ENGAGEMENT RATE

Your LinkedIn content Engagement Rate.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.
USE THIS METRIC
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LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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LINKEDIN SOCIAL MEDIA DASHBOARD TEMPLATE

LinkedIn Social Media dashboard template for Marketing Agencies
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LINKEDIN SOCIAL MEDIA REPORT TEMPLATE

LinkedIn Social Media Dashboard for Marketing Agencies