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Best automated IG - Depricated reports for marketing teams

Build automated marketing reports for your analytics teams and clients using IG - Depricated data.

Automate IG - Depricated reports and dashboards
Connect IG - Depricated data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated IG - Depricated reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
SOCIAL MEDIA REPORTING TOOL / IG - DEPRICATED

IG - DEPRICATED REPORTING

Discontinued by Facebook from June 29th, 2020

Octoboard data dashboard: Instagram application dashboard

Monitor all of your Instagram analytics metrics for individual posts and hashtags. Measure user engagement rates, identify most successful content or hashtags and use the insights to maintain high level of popularity and engagement.

This API is deprecated. A new Instagram interface is now available from Octoboard.

New integration works with Instagram for Business accounts only. It supercedes older Instgram API that is no longer supported by Facebook. Previous version of the Instagram integration is not available since June 29th, 2020. In order to use this integration, you will need to have an Instagram for Business account associated with a Facebook login.

Please visit the following Instagram page that explain How to set up an Instagram Business account or use the this generic Facebook beginner's guide on Instagram Business Accounts.

Tips
We recommend breaking down your Instagram metrics into the following areas:
  • Your Instagram activity
  • Account popularity
  • User engagement
  • Hashtag performance
Notes
IMPORTANT: When you are adding a second Instagram account, cookies may create a problem. To work around the issue, make sure you have logged out of your Instagram account before adding second connection to Octoboard.
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Last reviewed:
30-Apr-25
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IG - Depricated metrics

HASHTAGS

Top hashtags ranked by Engagement.
Description
Hashtags widget shows performance of top 20 hashtags or up to 10 hashtags of your choice.
Tips
Hashtags and Hashtag Performance metrics are designed to identify most and least popular hashtags that you use. You can select hashtags that you want to monitor or keep monitoring automatic ranking. After a period of time you will learn what drives popularity and engagement. You can also use Latest Posts metric that ranks Instagram posts by Engagement Rate. Take a note of top posts and hashtags that are contributing to post popularity.
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LATEST POSTS

Most recent posts sorted by date (last post at the top).
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TOP POSTS

Your Instagram posts ranked by Engagement.
Description
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric. Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. 20 posts will be displayed in this widget.
USE THIS METRIC

ENGAGEMENT RATE

Engagement Rate of your Instagram account over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.
Engagement Rate = (Comments + Likes) / Followers.
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Is my Instagram activity increasing over time?
Number of POSTS is a good indication of your activity. Track it over time and compare it to your Instagram popularity and user engagement.

POSTS AND FOLLOWERS

Total number of Posts, Followers and Following over time.
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Is my Instagram account gaining popularity?
Counting POSTS, FOLLOWERS, LIKES and COMMENTS and trending them over time show how interesting or popular your content is. It could be useful to combine these metrics with Instagram ENGAGEMENT RATE tracked by Platform.

NEW POSTS

Number of posts in Instagram account by day.
Description
This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".
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FOLLOWING

Number of people you follow in Instagram.
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FOLLOWERS

Number of Followers in Instagram account.
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LIKES AND COMMENTS

Number of likes and comments received over time.
Tips
200 last posts will be used to calculate Likes and Comments.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of Comments on your content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
USE THIS METRIC
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