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AUTOMATED REPORTING TEMPLATES
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LINKEDIN ADS DASHBOARD
LinkedIn Ads data covering campaigns, ad spend and ROI.
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
LinkedIn Ads metrics are grouped into the following areas:
Use our pre-build templates to create dashboards and reports for your team and clients.
LinkedIn Ads metrics are grouped into the following areas:
- Campaign rankings
- Ad performance - impressions, clicks, conversions, CTR
- Costs and ROI - ad spend, cost per conversion, return on ad spend
Use our pre-build templates to create dashboards and reports for your team and clients.
Notes
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
LINKEDIN ADS TEMPLATES
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LINKEDIN ADS PPC DASHBOARD TEMPLATE
LinkedIn Ads PPC dashboard template for clients - Overview
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LINKEDIN ADS PPC TEMPLATE (REPORT)
LinkedIn Ads PPC report template for clients - Overview
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LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS
Generic LinkedIn Ads metrics - clicks, opens, impressions
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LINKEDIN ADS ENGAGEMENT METRICS
Generic LinkedIn Ads engagement report
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LINKEDIN ADS VIDEO METRICS
Generic LinkedIn Ads Video report - plays, views, completions.
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LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS
Viral LinkedIn Ads metrics - clicks, opens, impressions
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LINKEDIN ADS VIRAL ENGAGEMENT METRICS
Viral LinkedIn Ads engagement metrics
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LINKEDIN ADS VIRAL VIDEO METRICS
Viral LinkedIn Ads Video metrics
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LINKEDIN ADS ENGAGEMENT (REPORT)
LinkedIn Ads Engagement report for sponsored content
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LINKEDIN ADS METRICS
CAMPAIGNS
Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
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IMPRESSIONS AND CLICKS
Number of impressions and clicks over time
Description
Total number of clicks and impressions received from your LinkedIn ads.
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IMPRESSIONS
Number of impressions over time
Description
Total number of times people saw your LinkedIn ads.
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CLICKS
Clicks received by your ads
Description
Total number of clicks on your LinkedIn ads.
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CONVERSIONS
Number of actions taken after seeing your ads
Description
Total number of times people took desired actions after clicking on your ads.
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CTR
Your LinkedIn ads click-through ratio
Description
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.
CTR = Clicks / Impressions
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CONVERSION RATE
Conversion rate - ratio of clicks that lead to conversion
Description
It is calculated by dividing the total number of conversions by the total number of clicks.
Conversion Rate = Total Conversions / Clicks
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COST
LinkedIn Ads spend per period
Description
Total amount you spent on LinkedIn ads in an aggregation period.
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TOTAL COST
Total LinkedIn Ads spend
Description
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.
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CPC
Cost per click
Description
Cost per ad click over a period of time.
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COST PER CONVERSION
Average amount spent on conversion
Description
Cost per conversion is calculated by dividing the total spent by the number of conversions.
Cost per Conversion = Ad Spend / Number of Conversions
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REVENUE
LinkedIn Ads revenue
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ROAS
Return on Ad spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.
ROAS = Total Revenue / Ad Spend
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CPM
Cost per 1000 impressions over time (CPM).
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SENDS
The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
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OPENS
The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
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ACTION CLICKS
The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
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AD UNIT CLICKS
The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
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TEXT URL CLICKS
The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
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LEAD MAIL CONTACT SHARES
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
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LEAD MAIL INTERESTED CLICKS
The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
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LEAD FORM OPENS
The count of times users opened the lead form for a One Click Lead Gen campaign.
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LEADS
The count of leads generated through One Click Lead Gen.
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POST CLICK CONVERSIONS
Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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POST VIEW CONVERSIONS
Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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APPROXIMATE UNIQUE IMPRESSIONS
The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
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AVERAGE FREQUENCY
Average Frequency = Impressions / Approximate Unique Impressions
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LANDING PAGE CLICKS
The count of clicks which take the user to the creative landing page.
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COMPANY PAGE CLICKS
The count of clicks to view the company page.
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COST PER LANDING PAGE CLICK
Cost per landing page click
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COST PER COMPANY PAGE CLICK
Cost per company page click
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CARD CLICKS
The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
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CARD IMPRESSIONS
The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
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TOTAL ENGAGEMENTS
The count of all user interactions with the ad unit.
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ENGAGEMENT RATE
Engagement Rate = totalEngagements/Impressions
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OTHER ENGAGEMENTS
The count of user interactions with the ad unit that do not fit into any other more specific category.
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REACTIONS
The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
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LIKES
The count of likes. Sponsored Content only.
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FOLLOWS
The count of follows. Sponsored Content and Follower ads only.
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COMMENTS
The count of comments. Sponsored Content only.
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COMMENT LIKES
The count of likes of a comment. Sponsored Content only.
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SHARES
The count of shares. Sponsored Content only.
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FULL SCREEN PLAYS
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIDEO VIEWS
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
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VIDEO STARTS
The count of video ads that were started by users.
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VIDEO COMPLETIONS
The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO FIRST QUARTILE COMPLETIONS
The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO MIDPOINT COMPLETIONS
The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO THIRD QUARTILE COMPLETIONS
The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIRAL CLICKS
The count of clicks on viral impressions. Sponsored Content only.
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VIRAL IMPRESSIONS
The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
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VIRAL CONVERSIONS
The count of conversions that are attributed to your ads driven by a viral event.
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VIRAL POST CLICK CONVERSIONS
The count of post-click conversions that are attributed to your ads driven by a viral click
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VIRAL POST VIEW CONVERSIONS
The count of post-view conversions that are attributed to your ads driven by a viral impression.
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VIRAL LANDING PAGE CLICKS
The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
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VIRAL COMPANY PAGE CLICKS
The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
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VIRAL CARD CLICKS
The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
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VIRAL CARD IMPRESSIONS
The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
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VIRAL LEAD FORM OPENS
The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
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VIRAL LEADS
The count of leads generated through One Click Lead Gen from viral impressions for this activity.
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VIRAL TOTAL ENGAGEMENTS
The count of all user interactions with a viral ad unit. Sponsored Content only.
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VIRAL OTHER ENGAGEMENTS
The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Content only.
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VIRAL REACTIONS
The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
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VIRAL LIKES
The count of likes from viral impressions for this activity. Sponsored Content only.
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VIRAL FOLLOWS
The count of follows from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENTS
The count of comments from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENT LIKES
The count of likes on comments from viral impressions for this activity. Sponsored Content only.
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VIRAL SHARES
The count of shares from viral impressions for this activity. Sponsored Content only.
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VIRAL FULL SCREEN PLAYS
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIRAL VIDEO VIEWS
A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
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VIRAL VIDEO STARTS
The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
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VIRAL VIDEO COMPLETIONS
The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
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VIRAL VIDEO FIRST QUARTILE COMPLETIONS
The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
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VIRAL VIDEO MIDPOINT COMPLETIONS
The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
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VIRAL VIDEO THIRD QUARTILE COMPLETIONS
The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
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