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AUTOMATED REPORTING TEMPLATES

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HOME / DASHBOARDS / LINKEDIN ADS

LINKEDIN ADS DASHBOARD

LinkedIn Ads data covering campaigns, ad spend and ROI.

Octoboard data dashboard: Linkedin ads application dashboard
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

LinkedIn Ads metrics are grouped into the following areas:

  • Campaign rankings
  • Ad performance - impressions, clicks, conversions, CTR
  • Costs and ROI - ad spend, cost per conversion, return on ad spend

Use our pre-build templates to create dashboards and reports for your team and clients.
Notes
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
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Last reviewed:
23-Sep-21
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LINKEDIN ADS TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc dashboard for agencies

LINKEDIN ADS PPC DASHBOARD TEMPLATE

LinkedIn Ads PPC dashboard template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc automated ppc report for agencies

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview
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LINKEDIN ADS METRICS

CAMPAIGNS

Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
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IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Description
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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CONVERSIONS

Ad conversions over time.
Description
Total number of conversion for account, selected campaign, ad group or ad.
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CTR

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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CONVERSION RATE

Ad conversion rate over time.
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COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
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TOTAL COST

Total Bing Ads spend
Description
Total amount you spent on impressions, clicks and conversions from Bing ads.
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CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COST PER CONVERSION

Cost per conversion.
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REVENUE

Ad conversion value over time.
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ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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