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HOME / DASHBOARDS / LINKEDIN ADS

LINKEDIN ADS DASHBOARD

LinkedIn Ads data covering campaigns, ad spend and ROI.

Octoboard data dashboard: Linkedin ads application dashboard
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

LinkedIn Ads metrics are grouped into the following areas:

  • Campaign rankings
  • Ad performance - impressions, clicks, conversions, CTR
  • Costs and ROI - ad spend, cost per conversion, return on ad spend

Use our pre-build templates to create dashboards and reports for your team and clients.
Notes
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
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Last reviewed:
3-Jan-22
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LINKEDIN ADS TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc dashboard for agencies

LINKEDIN ADS PPC DASHBOARD TEMPLATE

LinkedIn Ads PPC dashboard template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc automated ppc report for agencies

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated report template

LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

Generic LinkedIn Ads metrics - clicks, opens, impressions
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc engagement report

LINKEDIN ADS ENGAGEMENT METRICS

Generic LinkedIn Ads engagement report
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads video performance report

LINKEDIN ADS VIDEO METRICS

Generic LinkedIn Ads Video report - plays, views, completions.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral ads report

LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS

Viral LinkedIn Ads metrics - clicks, opens, impressions
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads viral engagement report

LINKEDIN ADS VIRAL ENGAGEMENT METRICS

Viral LinkedIn Ads engagement metrics
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OCTOBOARD dashboards, templates and reports gallery: Linkedin viral video ads report

LINKEDIN ADS VIRAL VIDEO METRICS

Viral LinkedIn Ads Video metrics
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated engagement data report

LINKEDIN ADS ENGAGEMENT (REPORT)

LinkedIn Ads Engagement report for sponsored content
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LINKEDIN ADS METRICS

CAMPAIGNS

Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
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IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Description
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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CONVERSIONS

Ad conversions over time.
Description
Total number of conversion for account, selected campaign, ad group or ad.
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CTR

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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CONVERSION RATE

Ad conversion rate over time.
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COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
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TOTAL COST

Total Bing Ads spend
Description
Total amount you spent on impressions, clicks and conversions from Bing ads.
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CPC

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COST PER CONVERSION

Cost per conversion.
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REVENUE

Ad conversion value over time.
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ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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CPM

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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SENDS

Number of emails sent by a campaign.
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OPENS

Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.

In order to track opens, you must have the Open Tracking app enabled.


SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
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ACTION CLICKS

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
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AD UNIT CLICKS

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
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TEXT URL CLICKS

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
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LEAD MAIL CONTACT SHARES

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
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LEAD MAIL INTERESTED CLICKS

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
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LEAD FORM OPENS

The count of times users opened the lead form for a One Click Lead Gen campaign.
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LEADS

The count of leads generated through One Click Lead Gen.
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POST CLICK CONVERSIONS

Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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POST VIEW CONVERSIONS

Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
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APPROXIMATE UNIQUE IMPRESSIONS

The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
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AVERAGE FREQUENCY

Average Frequency = Impressions / Approximate Unique Impressions
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LANDING PAGE CLICKS

The count of clicks which take the user to the creative landing page.
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COMPANY PAGE CLICKS

The count of clicks to view the company page.
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COST PER LANDING PAGE CLICK

Cost per landing page click
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COST PER COMPANY PAGE CLICK

Cost per company page click
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CARD CLICKS

The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
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CARD IMPRESSIONS

The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
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TOTAL ENGAGEMENTS

The count of all user interactions with the ad unit.
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ENGAGEMENT RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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OTHER ENGAGEMENTS

The count of user interactions with the ad unit that do not fit into any other more specific category.
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REACTIONS

The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
Tips

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FOLLOWS

The count of follows. Sponsored Content and Follower ads only.
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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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COMMENT LIKES

The count of likes of a comment. Sponsored Content only.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIDEO VIEWS

Number of times the video begun playing.
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VIDEO STARTS

The count of video ads that were started by users.
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VIDEO COMPLETIONS

The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO FIRST QUARTILE COMPLETIONS

The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO MIDPOINT COMPLETIONS

The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIDEO THIRD QUARTILE COMPLETIONS

The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
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VIRAL CLICKS

The count of clicks on viral impressions. Sponsored Content only.
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VIRAL IMPRESSIONS

The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
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VIRAL CONVERSIONS

The count of conversions that are attributed to your ads driven by a viral event.
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VIRAL POST CLICK CONVERSIONS

The count of post-click conversions that are attributed to your ads driven by a viral click
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VIRAL POST VIEW CONVERSIONS

The count of post-view conversions that are attributed to your ads driven by a viral impression.
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VIRAL LANDING PAGE CLICKS

The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
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VIRAL COMPANY PAGE CLICKS

The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
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VIRAL CARD CLICKS

The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
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VIRAL CARD IMPRESSIONS

The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
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VIRAL LEAD FORM OPENS

The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
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VIRAL LEADS

The count of leads generated through One Click Lead Gen from viral impressions for this activity.
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VIRAL TOTAL ENGAGEMENTS

The count of all user interactions with a viral ad unit. Sponsored Content only.
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VIRAL OTHER ENGAGEMENTS

The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Content only.
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VIRAL REACTIONS

The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
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VIRAL LIKES

The count of likes from viral impressions for this activity. Sponsored Content only.
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VIRAL FOLLOWS

The count of follows from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENTS

The count of comments from viral impressions for this activity. Sponsored Content only.
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VIRAL COMMENT LIKES

The count of likes on comments from viral impressions for this activity. Sponsored Content only.
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VIRAL SHARES

The count of shares from viral impressions for this activity. Sponsored Content only.
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VIRAL FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
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VIRAL VIDEO VIEWS

A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
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VIRAL VIDEO STARTS

The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
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VIRAL VIDEO COMPLETIONS

The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
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VIRAL VIDEO FIRST QUARTILE COMPLETIONS

The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
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VIRAL VIDEO MIDPOINT COMPLETIONS

The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
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VIRAL VIDEO THIRD QUARTILE COMPLETIONS

The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
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