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LINKEDIN ADS DASHBOARD

LinkedIn Ads data covering campaigns, ad spend and ROI.
Octoboard data dashboard: Linkedin ads application dashboard
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Adwords, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

LinkedIn Ads metrics are grouped into the following areas:

  • Campaign rankings
  • Ad performance - impressions, clicks, conversions, CTR
  • Costs and ROI - ad spend, cost per conversion, return on ad spend

Use our pre-build templates to create dashboards and reports for your team and clients.
Notes
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
390
Last reviewed: 25-Nov-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

LINKEDIN ADS METRICS

CAMPAIGNS

Ad campaigns ranked by impressions.
Description
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.

IMPRESSIONS AND CLICKS

Number of impressions and clicks over time
Description
Total number of clicks and impressions received from your LinkedIn ads.

IMPRESSIONS

Number of impressions over time
Description
Total number of times people saw your LinkedIn ads.

CLICKS

Clicks received by your ads
Description
Total number of clicks on your LinkedIn ads.

CONVERSIONS

Number of actions taken after seeing your ads
Description
Total number of times people took desired actions after clicking on your ads.

CTR

Your LinkedIn ads click-through ratio
Description
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.

CTR = Clicks / Impressions

CONVERSION RATE

Conversion rate - ratio of clicks that lead to conversion
Description
It is calculated by dividing the total number of conversions by the total number of clicks.

Conversion Rate = Total Conversions / Clicks

TOTAL AD SPEND

Total LinkedIn Ads spend
Description
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.

COST PER CONVERSION

Average amount spent on conversion
Description
Cost per conversion is calculated by dividing the total spent by the number of conversions.

Cost per Conversion = Ad Spend / Number of Conversions

RETURN ON AD SPEND (ROAS)

Return on Ad spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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