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TWITTER OVERVIEW (REPORT)

Twitter social media report: reach and engagement metrics.

Template for generated report: Twitter social media template for engagement reporting
Twitter social media template for automated marketing reports is designed for marketing agencies and internal marketing departments for sharing key Twitter reach and engagement metrics based on content postes in business Twitter accounts.

Key metrics:

  • Followers, followings
  • Twitter feed
  • Tweet likes

Twitter engagement metrics include likes, shares and mentions. As Twitter does not report historical data for those KPIs, Octoboard calculates them by analysing previous 200 tweets. Over time data will be accumulated by our platform and you will start seeing trends. The longer you have Octoboard connected to your Twitter account, the more data you will have available for display on your online or office TV dashboards.

This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
3-Oct-19
Default range:
90 days
Updates:
Hourly for premium plans

"TWITTER OVERVIEW (REPORT)" METRICS

LATEST TWEETS

Your most recent tweets sorted by date (latest at the top).
Description
We display your latest Tweets along with user actions. If you want to see the ranking of tweets by time, select Top Tweets widget instead.

Make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
Tips
Have this widget on your Social Networks real-time dashboard. This will allow you to view in real-time your Twitter performance without the need to log into Twitter.
USE THIS METRIC

LIKES

Number of likes received by your account or by competition.
Tips
You can always switch the way this metric is displayed in widget configuration screen. Select value presentation that shows current number of likes or graph that tracks changes over time.
USE THIS METRIC

FOLLOWING

Number of people that you or your competitors follow.
Description
Following is the number of people that you or your competitor are following.
USE THIS METRIC

FOLLOWERS

Number of people who follow you or your competitor.
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TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
USE THIS METRIC

MENTIONS FEED

Display latest mentions in a feed table.
USE THIS METRIC

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FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach template

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement template

INSTAGRAM ENGAGEMENT - BETA

Instagram account engagement metrics - user actions and post rankings
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OCTOBOARD dashboards, templates and reports gallery: Instagram competition template

INSTAGRAM COMPETITION - BETA

Instagram competitor monitoring and insights.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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