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Automated E-commerce Shopping Carts Report: Building Real-time Sales Analytics Dashboards

Discover how Octoboard's automated e-commerce shopping carts report can revolutionize your sales analytics.

New marketing template — E-commerce Shopping Carts
We have added a new data template "E-commerce Shopping Carts" for automating E-commerce Suite data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — E-commerce Shopping Carts
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — E-commerce Shopping Carts

We have added a new data template "E-commerce Shopping Carts" for automating E-commerce Suite data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "E-commerce Shopping Carts" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "E-commerce Shopping Carts".

Share with teams
Public links and embedding

Make your E-commerce Suite data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage E-commerce Suite data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your E-commerce Shopping Carts data

Create E-commerce Suite graphs and metrics that demonstrate positive historical changes and results. Compare historical E-commerce Suite KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable E-commerce Suite client portal

Create and host white label client portal on your website using E-commerce Suite data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "E-commerce Shopping Carts". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify E-commerce Suite data trends

Octoboard will constantly monitor data changes in the "E-commerce Shopping Carts" template. We use ChatGPT and OpenAI to identify E-commerce Suite trends and send regular updates.

Connect E-commerce Suite once and enable our AI engine

We employ our own machine learning algorithms to automatically discover E-commerce Suite trends that you may miss. Connect to your E-commerce Suite data and receive insights in your Email box.

Automated cloud data insights
ECOMMERCE REPORTING TOOL / E-COMMERCE SHOPPING CARTS

E-COMMERCE SHOPPING CARTS

Ecommerce Shopping carts

Template for generated report: Multi currency ecommerce taxes report for online businesses

# Building Real-time Sales Analytics Dashboards: E-commerce Shopping Carts

In the fast-paced world of e-commerce, the ability to analyze and react to sales data in real-time can significantly enhance decision-making processes and drive sales. Octoboard, a leading marketing analytics platform, has emerged as a pivotal tool for marketing teams aiming to keep a pulse on their e-commerce performance. Through a seamless integration with cloud data APIs, Octoboard facilitates the creation of dynamic sales analytics dashboards, bringing critical metrics to the forefront of marketing strategies.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



Understanding the Metrics

The essence of any successful marketing dashboard lies in its ability to present data that's both relevant and actionable. For e-commerce entities, certain metrics serve as the lifeblood of their analytics:

  • Sessions and Store Visitors: Tracking the number of sessions and store visitors provides a clear view of traffic trends, helping identify peak shopping times and patterns in customer engagement.
  • Unique Visitors: Understanding how many unique visitors are drawn to your site sheds light on your reach and the effectiveness of your marketing campaigns in attracting new prospects.
  • Sales Funnel and Shopping Cart Metrics: Diving deeper, sales funnel analytics reveal how visitors interact with your product offerings, from initial interest to the final purchase decision. Key metrics include:




    • Funnel Visitor Product Interactions
    • Created Shopping Carts
    • Checked Out Shopping Carts
    • Placed Order Shopping Carts
    • Abandoned Shopping Carts




These indicators help pinpoint areas within the sales process that may require optimization.

  • Sales Sessions Data: This metric offers insights into the sessions that lead to sales, providing a direct link between browsing behaviors and purchase actions.


Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



The Octoboard Solution

Utilizing Octoboard for marketing analytics transforms the way marketing teams approach data. By automating the creation of sales analytics dashboards, Octoboard eliminates the need for manual data compilation, saving countless hours and allowing teams to focus on strategy rather than data management. The platform’s ability to build white-label client portals further enhances its value, offering a branded experience for client data interaction.

Displaying a sales analytics dashboard in an office setting not only fosters a data-driven culture but also ensures that team members are constantly aware of performance metrics, aligning efforts towards common goals.

PPC Analytics Integration

In addition to sales metrics, Octoboard's prowess extends to PPC (Pay-Per-Click) analytics. With multiple PPC channels contributing to advertising metrics such as impressions, user engagement, and conversions, it becomes crucial to consolidate these data streams for a unified analysis. Octoboard’s advanced PPC Analytics module enables marketing teams to:

  • Build new metrics and dimensions
  • Use advanced formulas to transform PPC data
  • Generate comprehensive reports across channels, locations, and currencies


This capability is invaluable for marketing agencies managing campaigns across diverse platforms, offering a holistic view of advertising performance and ROI.

Explore the Octoboard PPC Analytics module here.

Create marketing reports and use ChatGPT and Open AI to monitor data trends with Octoboard.



Automated Data Insights with Octoboard and OpenAI

Leveraging Octoboard’s integration with OpenAI, marketing teams can now automate the detection of data trends, ensuring they remain informed about their marketing progress without manual oversight. This feature not only saves time but also enables a proactive approach to marketing strategy adjustments based on evolving data insights.

Discover how to automate your marketing insights with Octoboard and OpenAI here.

Google Sheets Data Export

The ability to export data to Google Sheets further exemplifies Octoboard’s commitment to flexibility and accessibility in data management. By utilizing the Google Sheets data add-on, teams can seamlessly send cloud data to Google Sheets for further analysis, collaboration, or presentation. This feature ensures that data is not only accessible but also manipulable in an environment familiar to many users.

Learn more about the Google Sheets data export feature here.

The Importance of Monitoring and Analysis

In conclusion, the dynamism of e-commerce necessitates an equally dynamic approach to sales analytics. Octoboard’s comprehensive suite of analytics tools, from real-time dashboards to PPC analytics and automated data insights, empowers marketing teams to stay ahead in a competitive landscape. By leveraging these tools, teams can ensure that their sales strategies are data-driven, optimized, and aligned with overarching business objectives, ultimately driving growth and success in the e-commerce domain.

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Last reviewed:
14-Apr-24
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Multi-client:

"E-COMMERCE SHOPPING CARTS" METRICS

SESSIONS

Total number of store visits
USE THIS METRIC

UNIQUE VISITORS

Total number of unique store visitors for selected timeframe
USE THIS METRIC

PRODUCT FUNNEL

Store visitor funnel: from viewing products to placing an order
USE THIS METRIC

SHOPPING CART FUNNEL

Added to cart - Started checkout - Placed an order
USE THIS METRIC

CREATED CARTS

Number of created shopping carts over time
USE THIS METRIC

CHECKED OUT CARTS

Number of shopping carts checked out
USE THIS METRIC

ORDERS PLACED

Number of orders made by customers
USE THIS METRIC

ABANDONED CARTS

Number of abandoned shopping carts over time
USE THIS METRIC
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E-COMMERCE SHOPPING CARTS

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E-COMMERCE SUITE RECURRING SALES

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E-COMMERCE SUITE SALES AND ORDERS

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WOOCOMMERCE SALES

Real-time orders and sales stats
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E-COMMERCE SUITE SALES DASHBOARD

E-commerce sales by revenue type
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E-COMMERCE SUITE TRANSACTIONS (REPORT)

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E-COMMERCE SUITE TRANSACTIONS

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E-COMMERCE SALES DETAILS

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STRIPE REVENUE METRICS

Revenue, plan rankings, fees and upgrades