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HOMEÂ /Â BERICHTEÂ /Â GOOGLE ADS PPC TEMPLATE - COST
GOOGLE ADS PPC TEMPLATE - COST
Google Ads PPC template for dashboard - PPC reach and cost
This is a Google Ads PPC template for building online dashboards that covers advertising costs analysis. It covers the following key metrics:
Impressions and Clicks
CPM, CTR, CPC
Campaign and Ad Group performance
You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.
Impressions presented as value or historic trend - Line, Bar or Area graph.
DIESE METRIK VERWENDEN
KLICKS
Ads clicks over time.
Beschreibung
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
DIESE METRIK VERWENDEN
KLICKRATE
Click-Through Rate (CTR) over time.
Beschreibung
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).
CTR = Total Ad Clicks % Impressions
DIESE METRIK VERWENDEN
KOSTEN
Ads cost over time.
Beschreibung
Ads cost displayed as numeric value or in a graph tracking your spend over time.
DIESE METRIK VERWENDEN
CPM
Cost per 1000 impressions (CPM) over time.
Beschreibung
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
DIESE METRIK VERWENDEN
CPC
Cost Per Click over time.
Beschreibung
Cost per click over time for all or selected campaigns or ad group.
CPC = Ads Spend / Ad Clicks
Tipps
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
DIESE METRIK VERWENDEN
WERBEANZEIGE-GRUPPE-LEISTUNG
Ad Group ranking by clicks.
Beschreibung
Ad group performance. Your top ad groups in the last period ranked by clicks.
Most effective ad groups shown at the top.
DIESE METRIK VERWENDEN
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