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Google My Business OverviewReport: Automating Marketing Analytics with Octoboard

Learn how automating Marketing Analytics reports using Google My Business (GMB) data and tools like Octoboard can enhance your online presence.

New marketing template — Google My Business Overview (Report)
We have added a new data template "Google My Business Overview (Report)" for automating Google My Business data reports. Use it to build engaging client reports and send business updates by email.
All your data in one place
Business features include
 
New marketing template — Google My Business Overview (Report)
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights
 
All your data in one place

New marketing template — Google My Business Overview (Report)

We have added a new data template "Google My Business Overview (Report)" for automating Google My Business data reports. Use it to build engaging client reports and send business updates by email.

All your data in one place
 
Business performance management dashboard shared

Share template "Google My Business Overview (Report)" with your team

Add client portal to your website. Invite clients and team members and let them explore your collection data in dashboards and reports built using template "Google My Business Overview (Report)".

Share with teams
Public links and embedding

Make your Google My Business data public in a shared dashboard. Embed data views into any page of your website. The setup is very easy and does not require IT support.

Secure and private
Manage Google My Business data visibility

You decide what data to share or to keep private. Access rights for individual users and clients is under your control.

Business performance management dashboard shared
 
Octoboard business cloud data dashboards for churn reduction

Showcase your Google My Business Overview (Report) data

Create Google My Business graphs and metrics that demonstrate positive historical changes and results. Compare historical Google My Business KPI changes and prove ROI to any business with regular and automated reporting.

Octoboard business cloud data dashboards for churn reduction
 
White label client portal

Enable Google My Business client portal

Create and host white label client portal on your website using Google My Business data. Use our library of templates, place your logo and send automated reports in seconds.

Share data view links

Create public and private dashboards and reports using template "Google My Business Overview (Report)". Embed data views into any page of your website. The setup is very easy and does not require IT support.

White label client portal
 
Automated cloud data insights

Use OpenAI and ChatGPT to indentify Google My Business data trends

Octoboard will constantly monitor data changes in the "Google My Business Overview (Report)" template. We use ChatGPT and OpenAI to identify Google My Business trends and send regular updates.

Connect Google My Business once and enable our AI engine

We employ our own machine learning algorithms to automatically discover Google My Business trends that you may miss. Connect to your Google My Business data and receive insights in your Email box.

Automated cloud data insights
BRAND MONITORING REPORTING TOOL / GOOGLE MY BUSINESS OVERVIEW (REPORT)

GOOGLE MY BUSINESS OVERVIEW (REPORT)

Google My Business Overview - automated report

Template for generated report: Seo audit for freelancers

  • *Automated Marketing Analytics Report: Google My Business Metrics Overview**


In today's digitally driven marketplace, visibility and engagement on platforms like Google My Business (GMB) can significantly impact a business's success. As marketing teams strive to showcase their efforts and achievements, leveraging advanced analytics becomes crucial. This blog post explores how automating Marketing Analytics reports using GMB data and integrating tools like the Octoboard Marketing Analytics platform can transform the way businesses understand and enhance their online presence.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



  • *Understanding the Importance of Google My Business Metrics**


Google My Business is a critical tool for businesses aiming to improve their local SEO and online visibility. It provides valuable insights through various metrics, each serving a unique purpose in marketing analytics:

  • **Google GMB Rating**: Reflects customer satisfaction and trust.
  • **Google GMB Searches**: Indicates how often your business is searched for.
  • **Google GMB Search Mobile**: Shows searches from mobile devices, highlighting the importance of mobile optimization.
  • **Google GMB Feed**: Offers insights into engagement with posts and updates.
  • **Google GMB Map and Google GMB Map Mobile**: Reveal how often your business is found via Maps, which is crucial for local discovery.
  • **Google GMB Clicks, Calls, and Directions**: These actions metrics provide a clear picture of how potential customers interact with your listing.
  • **Google GMB Reviews**: Offers both qualitative and quantitative data on customer feedback.
  • **Google GMB Search vs Maps**: Helps understand where your business is found more often, guiding SEO and content strategies.
  • **Google GMB Actions**: Summarizes how customers are interacting with your GMB listing, offering a snapshot of conversion-related behaviors.


Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.



  • *The Role of Octoboard in Automating Marketing Analytics Reports**


The Octoboard Marketing Analytics platform streamlines the process of collecting, analyzing, and reporting these critical metrics. By automating the generation of Marketing Analytics reports, marketing teams can save significant time and resources. This automation allows for:

  • **Regular Updates**: Sending out monthly or weekly reports to teams or management provides ongoing visibility into marketing efforts and outcomes.
  • **Content Optimization for GA4**: Emphasizing the creation of high-quality content that ranks well on Google Analytics 4 (GA4), thereby improving online visibility and engagement.
  • **Comprehensive Monitoring**: Keeping a tab on all relevant Marketing Analytics metrics in one place, enabling a holistic view of marketing performance.
  • *Enhancing Marketing Strategy with Advanced PPC Analytics**


Octoboard's advanced PPC Analytics module is a game-changer for marketing agencies. It allows the creation of new metrics, dimensions, and the application of advanced formulas to transform PPC data across channels, locations, and currencies. This capability is invaluable for:

  • **Custom Reporting**: Tailoring reports to specific client needs, showcasing the effectiveness of marketing strategies.
  • **Cross-Channel Analysis**: Comparing performance across different PPC channels, enabling data-driven strategy adjustments.
  • **Location and Currency Adjustments**: Providing localized insights that are critical for global campaigns.


For more information, visit the Octoboard PPC Analytics module.

  • *Leveraging OpenAI for Trend Detection**


Octoboard's integration with OpenAI to generate insights from Google My Business data represents a significant advancement in marketing analytics. Automating the detection of data trends allows marketing teams to:

  • **Stay Ahead of the Curve**: Quickly identify and act on emerging trends, keeping marketing strategies aligned with market dynamics.
  • **Ensure Accurate Monitoring**: Maintain high standards of performance tracking, ensuring that marketing activities are correctly aligned with strategic goals.


Explore more about this feature at Octoboard Generated ChatGPT/OpenAI feature.

Automate all your marketing reports and use our free Open AI connection to capture new data trends with Octoboard.



  • *Google Sheets Data Export for Enhanced Data Management**


The Google Sheets data export feature offered by Octoboard is another powerful tool for marketing teams. It facilitates the seamless transfer of Google My Business data into Google Sheets documents, enabling:

  • **Flexible Data Analysis**: Customize and manipulate data in Sheets for bespoke analysis and reporting.
  • **Collaborative Review**: Share insights easily with team members and stakeholders, fostering a collaborative approach to data-driven decision making.


Discover the feature here: Octoboard Google Sheets add-on feature.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.



  • *Why Integrating All Marketing Analytics Metrics Matters**


In the realm of digital marketing, data is king. However, the sheer volume of data available can be overwhelming. By bringing all relevant metrics into a single, accessible platform, Octoboard enables marketing teams to:

  • **Gain Comprehensive Insights**: Understand the full scope of their online presence and performance.
  • **Make Informed Decisions**: Base strategy adjustments on a complete set of data, ensuring more effective outcomes.
  • **Demonstrate Value**: Clearly show the impact of marketing efforts to clients or internal stakeholders, reinforcing the value of the marketing team's work.
  • *The Value of Automating Marketing Analytics Reports**


Automating the generation and distribution of Marketing Analytics reports is not just a matter of efficiency; it's a strategic advantage. It allows marketing teams to focus on analysis and strategy rather than data collection and report creation. In the fast-paced world of digital marketing, staying informed with regular, comprehensive reports means always being ready to adapt and optimize strategies for better results.

In summary, the integration of Google My Business data with advanced analytics platforms like Octoboard transforms the way businesses approach online marketing. By leveraging automated reporting, advanced PPC analytics, and trend detection via OpenAI, marketing teams can not only save time but also gain deeper insights into their performance, ultimately driving more successful marketing outcomes.

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GET THIS TEMPLATE
Last reviewed:
22-Mar-24
Dashboards:
Reports:
Client portals:
White label:
Data refresh:
OpenAI Data insights:
Office TV output:
Multi-client:

"GOOGLE MY BUSINESS OVERVIEW (REPORT)" METRICS

SEARCH VS MAPS

The Google services that customers use to find your business
USE THIS METRIC

ACTIONS

The most common actions that customers take on your listing
USE THIS METRIC

MAP IMPRESSIONS - DESKTOP

Business impressions on Google Maps on Desktop devices.
USE THIS METRIC

SEARCH IMPRESSISONS - DESKTOP

Business impressions on Google Search on Desktop devices.
USE THIS METRIC

MAP IMPRESSIONS - MOBILE

Business impressions on Google Maps on Mobile devices.
USE THIS METRIC

SEARCH IMPRESSISONS - MOBILE

Business impressions on Google Search on Mobile devices.
USE THIS METRIC

DIRECTIONS REQUESTS

The number of times a direction request was requested to the business location.
USE THIS METRIC

CALL BUTTON CLICKS

The number of times the business profile call button was clicked.
USE THIS METRIC

WEBSITE LINK CLICKS

The number of times the business profile website was clicked.
USE THIS METRIC

REVIEWS

Total number of reviews for your listing.
USE THIS METRIC

RATING

Average review rating for your listing.
USE THIS METRIC

REVIEW FEED

List of reviews for your business sorted by date.
USE THIS METRIC
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GOOGLE MY BUSINESS OVERVIEW

Google My Business Overview - marketing dashboard
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GOOGLE MY BUSINESS OVERVIEW (REPORT)

Google My Business Overview - automated report