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Best automated BrightLocal reports for marketing teams

Build automated marketing reports for your analytics teams and clients using BrightLocal data.

Automate BrightLocal reports and dashboards
Connect BrightLocal data and create automated reports and dashboards
Automated marketing reports
Business features include
 
Automated BrightLocal reporting
Automated reporting
Keyword rank tracker
Send data to Google Sheets
B2B lead generation
White label client portal
Send data to BigQuery
ChatGPT data insights

BRIGHTLOCAL REPORTING

BrightLocal reviews and citations

Octoboard data dashboard: Brightlocal marketing report

BrightLocal Integration: Building Automated BrightLocal Marketing Analytics Reports Using Octoboard

Understanding the Value of BrightLocal Metrics

In the dynamic world of digital marketing, the importance of local SEO and reputation management can't be overstressed. BrightLocal, a comprehensive local SEO tool, provides crucial data metrics that are vital for marketing teams to evaluate and showcase their work to end clients. Let’s delve into these metrics and understand their significance:

  • BrightLocal Reviews:
  • This metric provides insights into the number and quality of reviews across various platforms, enabling businesses to gauge customer satisfaction and reputation.
  • BrightLocal Stars:
  • Star ratings are a quick indicator of a business's reputation. Monitoring average star ratings helps in assessing overall customer perception.
  • BrightLocal Sources:
  • Understanding where reviews and citations are coming from helps in targeting efforts more effectively.
  • BrightLocal Citations Found/Not Found/Correct/NAP/Live:
  • Citations are a cornerstone of local SEO. These metrics help in tracking the presence and accuracy of business listings across the web, which is crucial for local search rankings.
  • BrightLocal CB Citations Status and Citations Summary:
  • These provide an overview of the citation building efforts and their current status, giving a snapshot of the local SEO efforts.
  • BrightLocal Live Citations Value:
  • This indicates the value derived from live citations, helping in ROI analysis.
  • BrightLocal Citations:
  • It’s a comprehensive metric showing the total number of citations, aiding in understanding the breadth of a business's online presence.

Monitor your ad spend budget, save costs and increase your paid advertising ROI with Octoboard.

The Power of Automation with Octoboard

Using platforms like Octoboard for automating marketing analytics report generation can be a game-changer. By integrating BrightLocal data through cloud APIs, Octoboard allows marketing teams to save hundreds of hours that would otherwise be spent on manual data compilation and report generation. Automating these reports, and sending them out monthly or weekly to teams or management, ensures constant visibility of marketing efforts. It showcases the impact of marketing activities in a tangible, easy-to-understand format, making the decision-making process more data-driven and results-oriented.

Consolidating Marketing Analytics Channels

In today’s multifaceted digital landscape, marketing analytics span across various channels. Octoboard’s analytics platform brings all these channels into one cohesive space. This consolidation is crucial for several reasons:

  • Unified View:
  • Having all data in one place offers a holistic view of marketing efforts, ensuring that no aspect is overlooked.
  • Time Efficiency:
  • It eliminates the need to juggle between different platforms and reports, streamlining the analytics process.
  • Comparative Analysis:
  • It allows for easy comparison across different channels, helping in identifying what works best.
  • Better Collaboration:
  • A single platform fosters better collaboration among team members, as everyone accesses the same information.

Automate all your marketing reports. Save time and retain clients with Octoboard.

Advanced PPC Analytics by Octoboard

For marketing agencies, the advanced PPC Analytics module offered by Octoboard is a significant asset. This feature enables teams to build new metrics, use advanced formulas, and transform PPC data across various channels, locations, and currencies. The value of this feature lies in its ability to tailor data analysis to specific needs, providing deeper insights and more customized reporting. This adaptability is crucial for agencies handling diverse client portfolios with unique requirements.

Automating Data Detection and Trend Analysis

The ability to monitor data trends and generate insights using BrightLocal data is a vital component of effective marketing analytics. Octoboard’s Automated Data Insights feature, powered by OpenAI, automates the detection of these trends. This automation is critical for several reasons:

  • Proactive Decision Making:
  • By identifying trends early, marketing teams can make proactive adjustments to their strategies.
  • Efficient Monitoring:
  • Automated trend analysis saves time and resources, allowing teams to focus on strategy rather than data mining.
  • Accuracy:
  • AI-driven insights reduce the risk of human error, ensuring more reliable data interpretation.

Integration with Google Sheets for Enhanced Data Accessibility

Octoboard’s Google Sheets data export feature is another invaluable tool for marketing teams. This feature allows for the seamless export of BrightLocal data to Google Sheets. Why is this important?

  • Customizable Reports:
  • Google Sheets provides flexibility in report customization and formatting, catering to specific client or management needs.
  • Easy Sharing and Collaboration:
  • Google Sheets makes it easy to share data and collaborate in real-time, enhancing team coordination.
  • Data Manipulation:
  • Users can perform additional data analysis or combine it with other data sources for comprehensive insights.
  • Accessibility:
  • Google Sheets is widely used and accessible, making it easy for anyone on the team to work with the data.

Automate all your marketing reports. Save time and retain clients with Octoboard.

In summary, the integration of BrightLocal with Octoboard’s analytics platform revolutionizes how marketing teams approach local SEO and reputation management analytics. By automating the process of data collection, analysis, and reporting, teams can focus more on strategy and less on the mechanics of data management. The ability to track, analyze, and report on key local SEO metrics in a unified, efficient, and insightful manner is no longer just a convenience – it's a competitive necessity in the fast-paced world of digital marketing.

Tips
You will need BrightLocal API and Secret keys to access this integration. For more details, visit this BrightLocal page.
Notes
To locate the API keys go to your BrightLocal account, click the dropdown icon in the top right-hand corner of the app and select the "API Access" option.
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Last reviewed:
6-Oct-24
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Reports:
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Automated data reports enabled by Octoboard software

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OCTOBOARD dashboards, templates and reports gallery: Brightlocal reviews citations report

BRIGHTLOCAL REVIEW AND CITATION DASHBOARD

Key reviews and citations metrics
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OCTOBOARD dashboards, templates and reports gallery: Brightlocal automated marketing report

BRIGHTLOCAL REVIEWS AND CITATIONS (REPORT)

BrightLocal reviews and citations analytics

BrightLocal metrics

RECENT REVIEWS

Overview of the recent reviews identified by the system
USE THIS METRIC

TOTAL REVIEWS

Total number of reviews in the time period
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REVIEWS BY RATING

Reviews breakdown by rating
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REVIEWS BY SOURCE

Reviews breakdown by source
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AVERAGE RATING

Average review rating
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KEY CITATION SCORE

Key score across all citations
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KEY CITATIONS FOUND

The number of key citations found
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KEY CITATIONS NOT FOUND

Number of key citations not yet found
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KEY CITATIONS SUMMARY

Key citations summary
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KEY CITATIONS WITH NAP ERRORS

Key citations with NAM errors
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KEY CITATIONS CORRECT

Correct key citations
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BUSINESS NAME ACCURACY

Business name accuracy for key citations
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CITATION ADDRESS ACCURACY

Address accuracy for key citations
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POSTAL CODE ACCURACY

Postal code accuracy for key citations
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PHONE NUMBER ACCURACY

Phone accuracy for key citations
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KEY CITATIONS

List of key citations - found or omitted
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LIVE CITATIONS GROWTH

Live cations growth over time
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LIVE CITATIONS VALUES

Live citations value over time
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LIVE CITATIONS

Live citations identified by the platform
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PENDING CITATIONS

Pending citations in the system
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CITATIONS STATUS

Citations status in the system
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TOP CAMPAIGNS

Top citations campaigns
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LIVE CITATIONS

Live / active citations
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UPDATED CITATIONS

Updated citations
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OMITTED CITATIONS

Omitted citations
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EXISTING CITATIONS

Existing citations
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PENDING APPROVAL CITATIONS

Citations with pending approval
USE THIS METRIC

SUBMITTED CITATIONS

Submitted citations
USE THIS METRIC

CITATIONS

List of citations identified by the system
USE THIS METRIC
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