UNDER DEVELOPMENT
OCTOBOARD
PRICING
LOGIN
GET OCTOBOARD FREE
GET OCTOBOARD FREE
BUSINESS REPORTS AND TEMPLATES
Use Octoboard templates to send automated reports to your customers and build online marketing and business performance dashboards.
SHOW ALL DASHBOARDS
HOME / REPORTS / FACEBOOK REACH

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).

Template for generated report: Facebook reach template
Facebook reach metrics grouped in a template that can be used for generating scheduled reports and in combination with paid advertising data.

This Social Media template is part of Octoboard Social Media reporting tool
1,002
GET THIS TEMPLATE
Last reviewed:
5-Oct-18
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK REACH" METRICS

LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium Octoboard account.
USE THIS METRIC

IMPRESSIONS AND REACH

Impressions and reach of your Facebook page content over time.
Description
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Tips
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

REACH AGE GENDER

Breakdown of Reach by Age and Gender.
USE THIS METRIC

REFERRERS

Top referring domains ranked by views.
Tips
We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
USE THIS METRIC

IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

PAID VS ORGANIC REACH

Paid vs Organic reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Tips
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
USE THIS METRIC

VIRAL REACH

Viral reach count over time (number of people who saw your content published or linked by your friends).
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
USE THIS METRIC

Customers who use "Facebook reach" also installed these reports

Click for details...
OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
USE THIS TEMPLATE
Click for details...
OCTOBOARD dashboards, templates and reports gallery: Instagram engagement template

INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
USE THIS TEMPLATE

EVERYTHING FOR YOUR AGENCY REPORTING

SCHEDULE AND AUTOMATE
Send unlimited number of reports to your clients and save time.
WHITE LABEL
Add your agency’s branding to all reports and dashboards.
INVITE STAFF AND CLIENTS
Give your clients their own login. You decide what data they can see.
HOST ON YOUR WEBSITE
Any dashboard or report can be added to any page of your site.
100+ PREDEFINED REPORTS
Modify our ready-made templates or create your own reports in seconds
SHARE WITH ANYONE
Make any dashboard public and give links to your clients or team members.
50+ INTEGRATIONS
SEO, PPC, Email Marketing, Reviews and more integrations.
IMPORT YOUR DATA
Use our Google Sheets integration to show your own data.
UNLIMITED EVERYTHING
Unlimited reports, unlimited dashboards, unlimited invited users!

OCTOBOARD PRICING

Select payment term
Monthly
Yearly (save 20%)
Need more campaigns? Contact us for custom plan that suits your business.

FREELANCER

$25
/ month
5 ClientsUnlimited usersUnlimited reportsUnlimited dashboardsAll integrations includedWhite label everything

TEAM

$50
/ month
10 ClientsUnlimited usersUnlimited reportsUnlimited dashboardsAll integrations includedWhite label everything

AGENCY

$100
/ month
20 ClientsUnlimited usersUnlimited reportsUnlimited dashboardsAll integrations includedWhite label everything

ENTERPRISE

$150
/ month
30
 Clients
+5
-5
Unlimited usersUnlimited reportsUnlimited dashboardsAll integrations includedWhite label everything
Price
Clients
Users
Reports
Dashboards

FREE ADD-ONS

Features that are bundled in our free or premium releases. There is no additional charge for using them - just select the right plan.

USER ROLES

Manage users and assign different roles.
$0/month

WHITE LABEL

Your company or client logo. Host on your website.
$0/month

MULTI-CLIENT

Create and manage multiple client accounts for reporting.
$0/month

AUTO-REPORTS

Generate client reports in PDF and send by email.
$0/month
Octoboard Logo
SUBSCRIBE TO OUR NEWSLETTERWe build Social Media and Business dashboards and Data Analytics Platforms. Get early access and pleasantly infrequent updates by email.
EN
FR
ES
PT
NL
DE
IT
Sociogram - LinkedInSociogram - FacebookSociogram - TwitterSociogram - Google PlusSociogram - VKontakteSociogram - PinterestSociogram - Instagram
Octoboard - Data for your businessOcto Ltd Logo