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HOME / DASHBOARDS / FACEBOOK

FACEBOOK DASHBOARD

Social Media analytics for Facebook - user engagement and trends within one online dashboard.

Octoboard data dashboard: Facebook application dashboard
With Octoboard you can build a custom Facebook dashboard or use any of our pre-built templates that will give you insights into your audience activity, engagement and a huge selection of social media metrics.

Connect with your audience, grow your customer base, monitor and measure your company's online marketing performance.


If you are a marketing agency, make sure you try our "Octoboard for Agencies" product. In Octoboard for Agencies you can create multiple clients and monitor them separately, as well as generate and send scheduled PDF reports to your customers.

Please note that Facebook may not hold (retain) data older than 2 years, therefore dashboards may not be able to show old historical data. Also a maximum of 90 days of data can be displayed in widgets at a time. This is a limitation of the Facebook API.
Tips
We recommend breaking down your Facebook metrics into the following areas:

  • Your Facebook posts popularity and user feedback
  • Audience insights (age, gender, location)
  • Content reach
  • Traffic sources
  • Facebook ads efficiency
  • Engagement
  • Negative feedback
Notes
To connect to Facebook, use your standard login. Make sure you enable access to your Facebook pages. Here is how to check it: octoboard.com/support/connecting-to-facebook
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Last reviewed:
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FACEBOOK TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement template

FACEBOOK ENGAGEMENT

Facebook Engagement monitoring for agencies and bloggers.
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OCTOBOARD dashboards, templates and reports gallery: Facebook audience template

FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach template

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
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OCTOBOARD dashboards, templates and reports gallery: Facebook social media dashboard for marketing agencies

FACEBOOK SOCIAL MEDIA DASHBOARD - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach and engagement automated report

FACEBOOK SOCIAL MEDIA REPORT TEMPLATE (REPORT)

Key Facebook Social metrics for Marketing Agency clients
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach social media dashboard

FACEBOOK SOCIAL MEDIA TEMPLATE - REACH

Facebook Social metrics for Marketing Agency clients - Reach
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OCTOBOARD dashboards, templates and reports gallery: Facebook social media template audience

FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS

Facebook Social Media dashboard - audience widgets for marketing departments
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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement metrics in social media dashboard

FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

Facebook Engagement metrics for Marketing Agency client dashboard
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FACEBOOK METRICS

Can I track my Facebook post popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use an online social media dashboard for Facebook to watch engagement in popular social networks without constantly switching between accounts.

OVERVIEW

Key Facebook Page metrics in one widget.
Description
This widget combines the following metrics displayed on the same time scale: Reach, Fans, Clicks, Shares, Likes, Comments.
Tips
Make sure you select correct Facebook Page. We recommend OVERVIEW widget for your main dashboard as it offers a high level view of your Facebook account.
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PERFORMANCE

Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.
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LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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TOP POSTS

Top posts with Likes and Comments sorted by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Likes x 1 + Comments x 20 + Shares x 30)


Maximum of 20 posts will be displayed in this widget.
Tips
Do not confuse Engagement with Engagement Rate. They are different metrics.

Engagement Rate is calculated by dividing the sum of all actions (not weighted) by Reach (number of people who have seen your ads.

Reach and Engagement Rate are standard Facebook metrics.

For more information about Facebook metrics, make sure you visit our Facebook Analytics guide that explains above in more details.
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What is my audience’s age and gender? Where are they from?
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more. Start from understanding your viewers’ age, gender and geographical information. Combine it with TRAFFIC SOURCES, ENGAGEMENT RATE.

PAGE FANS BY REGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Tips
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
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AGE AND GENDER

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Tips
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
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PROFILE FRIENDS (DEPRECIATED)

This widget is no longer supported by Facebook.
Tips
You can always change visual presentation of this metric by adding a target or delta or by showing information in a graph to see how it trends over time.
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PAGE FANS

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Tips
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
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LIKES SOURCES

The number of times your Page was liked and where it happened.
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FANS BY LANGUAGE

Top languages of your audience.
Tips
Use this metric to understand your audience and make your content more relevant and improve engagement.
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PAGE FANS BY CITY

Top cities that your audience is from.
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How often do people see my Facebook content?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all social networks report user counts. Instead, they report counts of views or IMPRESSIONS and view FREQUENCY. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It is useful to track it over time and correlate with actions such as LIKES. If your content REACH grows but LIKES count declines this could be an indication of low content relevance.

IMPRESSIONS AND REACH

Impressions and reach of your Facebook page content over time.
Description
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Tips
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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REACH

Page reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

This metric can only be reported accurately for last day, last week and last 28 days. This is currently limitation of the Facebook API. It affects Facebook Reach. Facebook Ads Reach metric can be reported accurately for more periods.
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REACH BY REGION

Map of countries reached by your page content.
Tips
Facebook reports Reach breakdown metrics for popular accounts only. If you do not see data in this widget keep working on your social strategy and increase your popularity.
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REACH AGE GENDER

Breakdown of Reach by Age and Gender.
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REACH BY LANGUAGE

Top languages of your audience that was reached by your page content.
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REACH BY CITY

Top cities reached by your page content.
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Where does my Facebook traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it.

REFERRERS

Top referring domains ranked by views.
Tips
We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
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Do people come to my page after seeing Facebook Ads?
REACH tells you how many people are shown (reached by) your content (or ads or posts). Facebook can report REACH based on how people access your Facebook – organically (by just browsing Facebook or Internet) or paid (as a result of clicking on Facebook Ads). You should use this to evaluate effectiveness of your Facebook Ad campaigns.

IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Tips
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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PAID VS ORGANIC REACH

Paid vs Organic reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Tips
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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How viral is my content? Do other Facebook users talk about and spread it further?
Great content can become viral. It happens when others start talking about your articles or posts, add links and spread the word. Friends of your friends pick it up and become your audience and so on. When it happens it is almost always a great news. If your content becomes viral, it is important to understand why and hopefully repeat the success. VIRAL REACH metrics help to identify these moments. Revisit your viral content and learn from it to make your future posts and pages even better.

VIRAL REACH

Viral reach count over time (number of people who saw your content published or linked by your friends).
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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VIRAL IMPRESSIONS

Number of viral impressions over time.
Description
Viral Impressions is the number of times content on your Facebook page was displayed in a story published by a friend.
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Is my Facebook content gaining popularity?
Counting LIKES, CLICKS and trending them over time show how interesting or popular your Facebook content is. It could be useful to combine it with ENGAGEMENT metrics.

PAGE LIKES

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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PAGE CLICKS

Page content Clicks by day.
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Do my visitors like and interact (engage) with my Facebook content?
ACTIONS shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ACTION RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ACTIONS

User actions for your Facebook content.
Description
Engagement is the number of actions your fans have taken as a result of seeing your content (post). This would include likes, comments, shares and link clicks.
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ACTION RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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IMPRESSIONS AND LIKES

Number of times pages have been displayed and liked.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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POSITIVE FEEDBACK TRENDS

Positive action types and action counts over time.
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POSITIVE FEEDBACK TYPES

Positive actions types and event count for last period.
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CONSUMPTION TYPES

Consumption types ranked by customer actions.
Description
Consumption type is the number of times people clicked (acted) on any of your content.

The following are the 4 main types as defined by Facebook:

  • Link Clicks
  • Photo Views
  • Video Plays
  • Other Clicks
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CONSUMPTION TRENDS

Content consumption trends by type.
Description
We display historic trends of consumption types (Link Clicks, Photo Views, Video plays etc). Each type is measured by the number of actions taken.
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Can I identify and quickly react to negative feedback?
Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can breakdown negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity. It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If NEGATIVE ACTIONS count increases, it may be an indication that you are either not active or not timely enough with your responses.

NEGATIVE ACTION TYPES

Negative actions types and event count for last period.
Description
Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can break down negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity.
Tips
It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.
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NEGATIVE ACTION TRENDS

Negative action types and action counts over time.
Tips
It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.
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UNLIKES

Page content Unlikes by day.
Tips
Keep an eye on negative feedback. It is very important that you quickly react to visitors’ feedback. If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Note that you can always change presentation of this metric from historic trend to current numeric value (count of unlikes today).
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Can I monitor stories published about my Facebook Page?
Stories include liking your Page, posting to your Page’s Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo-tagging your Page or checking in at your Place.

STORIES

The number of stories published by friends about your Facebook Page.
Description
Stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place.
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STORY IMPRESSIONS

The number of impressions of stories published by a friend about your Facebook Page.
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STORY TYPES

Story types ranked by count of stories.
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