Marketing agencies' clients request regular reports that show changes in website traffic audience. This information is used to spot audience changes and, if necessary, update website content and product placements. It is especially valuable if audience changes are of seasonal nature. Product priorities and rankings on the website can be changed to suit marketing agency clients' audience and drive sales.
SEO reports generated by agencies should therefore include audience insights. It is very easy to incorporate with Octoboard. This template contains metrics and audience data offered by Google Analytics API such as age, gender, interest and purchase intents.
Google Analytics purchase intents are an interesting insight. Aligning them with product offerings on the website will affect positively conversions. Any shift in purchase intents of the website audience may require content changes.
As audience characteristics do not change overnight, it is a good idea to add audience reports to monthly or bi-monthly SEO reports. It is not recommended to use it in dashboards for the same reason.
This SEO template is part of Octoboard SEO reporting tool