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PINTEREST DASHBOARD

Pinterest followers, boards, pins and engagement metrics in a "Social Media Dashboard".
Octoboard data dashboard: Pinterest application dashboard
Monitor your Pinterest account activity, content popularity and user engagement. Rank your boards and pins by engagement and ensure constant audience growth.
Tips
We recommend breaking down your Pinterest metrics into the following areas:

  • Account popularity and content ranking
  • User engagement metrics
  • Competition monitoring

Pinterest allows you to monitor other accounts' engagement. You can see competitor's total boards, pins, likes and followers. Make sure you follow competitor account before you can track it in Octoboard.
Notes
To connect to Pinterest use your standard login. Competitor has to be followed before Pinterest API can provide data for it.
Last reviewed: 1-Sep-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

PINTEREST METRICS

Can I track my Pinterest pins’ popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Octoboard to watch engagement in popular social networks without the need to constantly switch between applications.

OVERVIEW

Overall Pinterest account performance.
Description
Overview metric shows key activity metrics (Saves, Comments) and content volume (pins and boards) tracked over time.
Tips
Use this widget as part of your social activity overview together with widgets showing other networks. This way you will have a full overview of your social accounts' health without the need to log into multiple websites or applications.

Statistics are provided for last 100 pins.

FOLLOWERS

Current number of total followers.
Tips
As with most widgets, can always change presentation view of this metric. Display current value (number of followers) or change the view to historic graph (line, bar or area) to track follower count over time.

LATEST PINS

Your latest pins with key metrics sorted by date (latest at the top).

TOP PINS

Most popular pins ranked by Re-pins.

TOP BOARDS

Your top boards ranked by Engagement.
Description
Board Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Saves x 5 + Comments x 20)
Do my visitors like and interact (engage) with my Pinterest content?
ENGAGEMENT shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Number of Comments and Saves for selected boards or all boards over time.
Description
Engagement shows how much people interact with the content. Pinterest user actions that indicate level of engagement are Comments and Saves. These are important metrics to keep an eye on because higher engagement is a sign of great content.
Tips
It is important to know when your audience views and reacts to your content. Engage with your readers when you have their attention.

The more timely and responsive you are the higher will be overall engagement.


For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Octoboard to watch engagement in popular social networks without the need to constantly switch between applications.

ENGAGEMENT RATE

Engagement Rate tracked over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate for Pinterest is calculated relative to the amount of content (count of pins), the rate for both small and large companies can be compared equally.

Engagement Rate = (Saves + Comments) / Total Pins
Tips
You can track this metric for all or individual boards. Individual boards can be selected in the widget configuration panel.

SAVES

Number of Saves (formerly Repins) tracked over time.

COMMENTS

Number of Comments per day.
Tips
Counting Comments and trending them over time show how interesting or popular your Pinterest content is. It could be useful to combine it with Engagement metrics.

FOLLOWING

Number of people you are following.

BOARD RANKING

Your Pinterest boards ranked by Followers.
How are my competitors doing on Pinterest?
Pinterest allows you to track the number of your competitor’s followers and compare it to your performance over time.

COMPETITOR

Your and Competitor Pinterest followers and Pins over time.
Tips
To measure your competitor's performance, make sure his account is followed. This is a Pinterest requirement.
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