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HOME / REPORTS / FACEBOOK ADS SPEND (REPORT)

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report

Template for generated report: Facebook ads spend reporting template
This Facebook Ads PPC report that tell you how much you paid for your ads over time. We pair actions and impressions metrics with costs. Use this template to keep an eye on how much you spend and if your paid advertising spend is really working.

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This Paid Advertisting Template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
1-Oct-19
Default range:
90 days
Updates:
Hourly for premium plans

"FACEBOOK ADS SPEND (REPORT)" METRICS

REACH

Ad Reach tracked over time.
Description
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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TOTAL CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
USE THIS METRIC

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
USE THIS METRIC

COST PER MILLE

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tips
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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COST PER CLICK

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COST PER ACTION

Cost per Action (CPA) tracked over time.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
USE THIS TEMPLATE
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
USE THIS TEMPLATE

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