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HOME / REPORTS / BING ADS PPC DASHBOARD TEMPLATE

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics

Template for generated report: Bing ads ppc dashboard for marketing agencies
This is a Bing Ads PPC template for building online dashboards that covers advertising costs analysis. It covers the following key metrics:

  • Impressions, clicks
  • CTR, CPC, Total Spend
  • Keywords, pages, devices rankings

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Last reviewed:
19-Nov-18
Default range:
90 days
Updates:
Hourly for premium plans

"BING ADS PPC DASHBOARD TEMPLATE" METRICS

IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Description
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.
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IMPRESSIONS

Bing Ads Impressions
Description
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.
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CLICKS

Bing Ads clicks
Description
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.
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CTR

Bing Ads click-through ratio
Description
Click-through ratio tracked over time.
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TOP KEYWORDS

Ranking of Bing Ad keywords
Description
Ranking of keywords by clicks and impressions.
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TOP PAGES

Website pages ranked by Ad clicks
Description
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.
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TOP DEVICES

Bing Ads devices ranked by clicks
Description
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.
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AVG POSITION

Ads position in search results
Description
Order in which your Bing Ads are shown relative to other ads on search pages.
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COST

Bing Ads spend per period
Description
Total amount you spent on Bing ads in an aggregation period.
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TOTAL COST

Total Bing Ads spend
Description
Total amount you spent on impressions, clicks and conversions from Bing ads.
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COST PER CLICK

Cost per Bing Ads click
Description
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks
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GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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GOOGLE ADS PPC TEMPLATE (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
USE THIS TEMPLATE

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