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HOME / DASHBOARDS / CALLRAIL

CALLRAIL DASHBOARD

Call analytics metrics from CallRail - call statuses, mediums, leads.

Octoboard data dashboard: Callrail application dashboard
CallRail provides call analytics to more than 50,000 companies and marketing agencies in North America. CallRail’s software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness, and improve customer retention.

Marketing agencies use CallRail to create client reports.

Business combine CallRail metrics with Marketing and Web analytics data.
Notes
To connect to CallRail to Main Menu > Profile. Select "API Keys" menu item and click "Create API V3 Key". Copy and paste generated key into Octoboard.
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Last reviewed:
18-Sep-21
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CALLRAIL TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend metrics in marketing dashboard

CALLRAIL MARKETING AGENCY DASHBOARD

CallRail metrics for client call tracking dashboard
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend metrics in marketing dashboard

CALLRAIL MARKETING AGENCY TEMPLATE (REPORT)

CallRail metrics for client call tracking report
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CALLRAIL METRICS

CALLS

Calls breakdown by answer
Description
Calls broken down by outcome - Answered, Not Answered or Busy.
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CALLS OVER TIME

Calls tracked over time
Description
Total calls vs non-answered and busy calls in line graph series over time.
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TOTAL CALLS

Total number of incoming calls
Description
Total calls over time
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FIRST CALLS

Total number of "first calls" (incoming)
Description
"First calls" tracked over time.
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CALLS ANSWERED

Total number of answered incoming calls
Description
Answered calls tracked over time.
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CALLS MISSED

Total number of missed incoming calls
Description
Missed calls tracked over time.
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CALLS VOICE-MAIL

Total number of calls on voicemail.
Description
Calls on voice mail tracked over time.
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AVG DURATION

Average call duration in seconds
Description
Average daily call duration tracked over time.
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CALL CITIES

Audience cities ranked by users.
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CALL SOURCES

Ranked lead sources
Description
Lead sources ranked by number of leads and value.
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CALL MEDIUMS

Source mediums that lead to your site ranked by users.
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LEAD STATUS

Number of leads over time.
Description
Leads - As a general guideline, use Leads to store and track "untouched" people and/or companies. A good example of how Leads are typically used is to capture the interest of a prospect, like someone who comes to your website for information or someone that you met at a trade show. In this scenario an individual may appear in the system as multiple leads if that individual requested information from your website and spoke with someone at a tradeshow.
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LATEST CALLS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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LATEST FORM SUBMISSIONS

Forms breakdown by leads
Description
Web forms ranked by number of leads and value.
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