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ACTIVE CAMPAIGN ENGAGEMENT

Campaigns, list and automation engagement metrics
Template for generated report: Activecampaign engagement template
Active Campaign engagement widgets combined in one report. Use this template to create and send scheduled PDF reports for your customers and to monitor Active Campaign on a business performance dashboard.
Last reviewed: 16-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"ACTIVE CAMPAIGN ENGAGEMENT" METRICS

OCTOBOARD metrics type icon: Chart line

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Description
Widget tracks over time Open, Click and Reply counts over time for 20 campaigns or one selected campaign.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 20 campaigns in your account.
OCTOBOARD metrics type icon: Chart line

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 20 campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
OCTOBOARD metrics type icon: Chart line

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for your lists.



OCTOBOARD metrics type icon: Chart line

AUTOMATION ENGAGEMENT

Engagement Rates of your automations - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 automations or one selected automation.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in your automation.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in your automation.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in your automation.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select an automation in the configuration panel, Engagement Rate widget will track 20 automations created in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.

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