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ACTIVECAMPAIGN DASHBOARD

All your email marketing and automation metrics from ActiveCampaign.

Octoboard data dashboard: Active campaign dashboard
ActiveCampaign is one of the leading Marketing Automation Platforms. Their goal is to help marketers send fewer emails while still achieving better results by giving them the marketing automation and automated sales CRM features they need to send intelligent, targeted campaigns.

In addition to standard Engagement and Reach email metrics, ActiveCampaign also offers monitoring of individual email forms and email automations. Email automations is a very powerful feature of ActiveCampaign suite. It also has comprehensive set of Sales and CRM features.
Suggerimenti
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces

ActiveCampaign also offers separate views for Form and Automation performance.
Note
To connect to this service, please provide the following parameters:

  • ActiveCampaign API URL
  • ActiveCampaign API KEY

They can be found in ActiveCampaign "My Settings > Developer" options under your account icon (top right corner).
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PROVALO SUBITO
Ultima revisione:
26-Jun-19
Intervallo predefinito:
90 giorni
Aggiornamenti:
Ogni ora per piani premium

ACTIVECAMPAIGN MODELLI

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OCTOBOARD dashboards, templates and reports gallery: Activecampaign engagement template

ACTIVECAMPAIGN ENGAGEMENT

Campaigns, list and automation engagement metrics
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

ACTIVECAMPAIGN EMAIL MARKETING

ActiveCampaign Email Marketing dashboard template - Overview metrics
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

ACTIVECAMPAIGN EMAIL MARKETING TEMPLATE (REPORT)

ActiveCampaign Email Marketing report template - Overview metrics
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ACTIVECAMPAIGN METRICHE

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Descrizione
Widget tracks over time Open, Click and Reply counts over time for 20 campaigns or one selected campaign.
Suggerimenti
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 campaigns in your account.
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CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Descrizione
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Suggerimenti
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 10 campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
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REACH

Number of emails sent by your campaigns.
Descrizione
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
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CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Descrizione
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Suggerimenti
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
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CAMPAIGN EMAILS CLICKED

Number of email link clicks.
Descrizione
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 20 campaigns or One selected campaign.
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CAMPAIGN EMAILS REPLIED

Total number of replies to your campaign emails.
Descrizione
Widgets show how many times users replied to your campaign emails.
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TAGGED SUBSCRIBERS

Number of subscribers tagged over time.
Descrizione
Displays number of tagged contacts over time. The widget displays growth in up to 5 tags selected by you or All tags.
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ACTIVE CONTACTS

Total number of contact excluding unsubscribed clients.
Descrizione
Displays total number of contacts in your ActiveCampaign account minus the number of clients who unsubscribed from your lists.

Please note that ActiveCampaign provides updated data with some delay. This widget does not include unsubscribed clients. The numbers can go up and down over time.
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BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Descrizione
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your ActiveCampaign account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Suggerimenti
If you do not select campaigns in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
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BOUNCES

Total number of bounced emails in your campaigns.
Descrizione
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Suggerimenti
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
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UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Descrizione
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected campaign or 10 latest campaigns.
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