Best automated WhatConverts reports for marketing teams

Build automated marketing reports for your analytics teams and clients using WhatConverts data.

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Connect WhatConverts data and create automated reports and dashboards

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MARKETING REPORTING TOOL / WHATCONVERTS

WHATCONVERTS REPORTING

Whatconverts metrics that cover leads from inbound calls and web forms.

Octoboard data dashboard: Whatconverts application dashboard

WhatConverts Integration: Building Automated WhatConverts Marketing Analytics Reports Using Octoboard

Understanding the Metrics and Their Importance in Marketing Analytics

In the realm of digital marketing, data-driven decision-making is paramount. Metrics such as WhatConverts Calls, Calls Over Time, Forms, Sources, Mediums, and Campaigns provide invaluable insights into customer interactions and campaign effectiveness. Let's delve into how each of these metrics can be a game changer for marketing teams:

: WhatConverts Calls - Track the number of calls generated through marketing efforts, offering a direct measure of customer engagement.
: WhatConverts Calls Over Time - Understand call trends and patterns, helping in identifying peak periods and effective strategies.
: WhatConverts Forms - Monitor form submissions to gauge lead generation from various digital platforms.
: WhatConverts Sources - Identify which sources (like search engines or referral sites) are driving traffic, enabling strategic adjustments to marketing channels.
: WhatConverts Mediums - Distinguish the mediums (like email, social, or organic search) that are most effective in reaching target audiences.
: WhatConverts Campaigns - Evaluate the performance of individual marketing campaigns, essential for ROI analysis and campaign optimization.

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Automating Reports with Octoboard: A Time-Saving Innovation

The integration of WhatConverts data with Octoboard’s analytics platform revolutionizes how marketing teams manage and present data. Automating the generation of Marketing Analytics reports saves hundreds of hours that would otherwise be spent on manual compilation and analysis. With this automation, monthly or weekly reports can be seamlessly sent to teams or management, providing a continuous and clear visibility of their marketing efforts. This not only enhances efficiency but also ensures that data-driven insights are always at the forefront of strategic decisions.

Consolidation of Marketing Analytics Channels

In today’s multifaceted digital landscape, marketing efforts are spread across numerous channels. Octoboard’s analytics platform brings all these diverse Marketing Analytics reporting under one roof. This consolidation is crucial for several reasons:

: Comprehensive Overview - It offers a holistic view of marketing performance across various channels.
: Cross-Channel Analysis - Enables comparison and contrast of different marketing strategies and their outcomes.
: Streamlined Reporting - Simplifies the process of reporting, making it easier to digest and act upon.

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Enhancing PPC Analytics with Advanced Features

Octoboard’s advanced PPC Analytics module takes data analysis a notch higher. It allows marketing teams to build custom metrics, employ advanced formulas, and work with data across multiple PPC channels, locations, and currencies. This capability is particularly beneficial for marketing agencies that manage diverse client portfolios, enabling them to tailor reports and analytics to specific client needs and objectives. The versatility in handling complex data scenarios and the ability to provide bespoke solutions makes this feature invaluable.

Automating Trend Detection with OpenAI Insights

The integration of OpenAI with Octoboard takes data analytics to an advanced level of sophistication. By automating the detection of trends using WhatConverts data, marketing teams can stay ahead of the curve. This feature, accessible through Octoboard’s Automated Data Insights, empowers teams to:

: Quickly identify emerging patterns and shifts in marketing dynamics.
: Respond proactively to changes, enhancing the effectiveness of marketing strategies.
: Ensure continuous monitoring and adjustment of marketing activities based on data-driven insights.

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Google Sheets Integration: Enhancing Data Accessibility and Collaboration

Octoboard’s Google Sheets data export feature further enhances the functionality and flexibility of working with WhatConverts data. By exporting data to Google Sheets, marketing teams can:

: Access and share data easily within and across teams.
: Utilize the familiar and versatile environment of Google Sheets for additional data manipulation and visualization.
: Collaborate in real-time, allowing for quicker decision-making and strategy adjustments.

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Conclusion

The integration of WhatConverts with Octoboard’s analytics platform signifies a leap forward in the realm of marketing analytics. By leveraging the power of automated reporting, advanced PPC analytics, AI-driven trend detection, and seamless data export to Google Sheets, marketing teams are better equipped than ever to drive impactful strategies based on comprehensive, real-time data insights. This amalgamation of technology and data intelligence not only saves time but also enhances the accuracy and effectiveness of marketing efforts, making it an indispensable tool for modern marketing teams and agencies.

Notes

To connect to WhatConverts you need API key and Profile Name. From your WhatConverts dashboard, select "Integrations" then click on "API Keys". Click on the button "Add API Key". Your API key will be generated and appear on the page.

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