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Why digital agencies create cross-platform PPC reports?

Top marketing agencies build engaging cross-platform paid advertising reports for their clients. This posts shares insights into why PPC reporting is still vital part of the client engagement strategy for digital agencies.
Octoboard MarketingAnalytics Blog
OCTOBOARD: Why agencies create cross platform ppc reports
We have asked some of our PPC Data Analytics clients to share their thoughts and insights on how they use PPC reports and Octoboard ChatGPT data insights. Below are some of the answers that we received as well as additional information we collected on the subject available from public sources.

Marketing agencies build cross-platform paid advertising reports for clients to provide a comprehensive view of campaign performance across multiple channels. These reports help clients understand the impact of their advertising efforts and make data-driven decisions to optimize their marketing strategies.

”Why agencies create cross-platform PPC reports”

Key reasons why agencies create cross-platform reports include:

Measure Performance Across Channels : 35%

By aggregating data from various paid media platforms like Google Ads, Facebook, LinkedIn, and more, agencies can analyze the overall performance of a client's advertising campaigns. This allows them to identify which channels are driving the most traffic, engagement, and conversions.

Our platform offers an out-of-the-box set of features to normalise PPC metrics across channels.

Optimize Budget Allocation : 23%

Cross-platform reports enable agencies to determine the most effective channels for a client's advertising goals. This information helps guide budget allocation to focus more on high-performing platforms and adjust or pause underperforming campaigns.

Create cross-channel PPC reports. Monitor your ad spend across all platforms with Octoboard.

Identify Synergies Between Channels : 17%

Analyzing how different paid media channels interact with each other provides valuable insights. For example, a client may see higher conversion rates when users are exposed to ads across multiple platforms. These synergies can be leveraged to create more impactful campaigns.

Provide Transparency and Accountability : 12%

Detailed cross-platform reports demonstrate the value of an agency's services to clients. By regularly sharing performance metrics, agencies can showcase their expertise, justify their fees, and maintain transparency in the client-agency relationship.

Inform Future Strategies : 13%

The data and insights gathered from cross-platform reports help agencies refine their clients' advertising strategies over time. By identifying trends, patterns, and areas for improvement, agencies can make data-driven recommendations to enhance campaign effectiveness and achieve better results.

One of the best ways to make better recommendations is to monitor data trends. Unfortunately, it is a time-consuming process. Octoboard offers a free connection to OpenAI and builds automated Paid Advertising Data Insights.

In summary, cross-platform paid advertising reports enable agencies to measure performance, optimize budgets, identify synergies, provide transparency, and inform future strategies, ultimately helping clients achieve their marketing goals through data-driven decision making.

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