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Why marketing team use real-time marketing dashboards

Discover top 10 reasons why marketing teams and marketing agencies use real-time dashboards to display SEO, PPC and social media activity.
Octoboard MarketingAnalytics Blog
OCTOBOARD: Why marketing teams use real time dashboards

Octoboard Insights: why marketing teams use real-time dashboards

We have asked our customers how they use Octoboard marketing dashboards and what are the top reasons they are used in the organisation. The questionnaire was sent out to administrators of Octoboard organisations
”Collecting user insights in Octoboard - Octoboard quiz time interface”

Here are the top 10 reasons to use marketing dashboards from 3.400 end customers of the Octoboard Marketing Analytics platform that responded to our query:

”Why marketing teams use real-time dashboards”
  • Data Centralization (18.4%) - Marketing dashboards consolidate data from various sources into a single view, eliminating the need to access multiple platforms.
  • Real-Time Insights (16.3%) - Dashboards provide real-time or near real-time data updates, allowing for rapid responses to trends or issues.
  • Data Visualization (15.7%) - Dashboards use visual elements like charts and graphs to represent complex data in an easily understandable format.
  • Performance Monitoring (12.1%) - Marketers can monitor key performance indicators (KPIs) and metrics at a glance to assess how marketing efforts are performing.
  • Goal Tracking (7.5%) - Dashboards allow users to set specific marketing goals and track progress towards those goals.
  • Efficiency (7.3%) - Automating data collection and visualization reduces the time and effort required for manual analysis.
  • Campaign Optimization (6.3%) - Dashboards quickly identify underperforming campaigns or channels, allowing marketers to allocate resources more effectively.
  • Budget Management (6.0%) - Dashboards help track marketing budgets in real-time to enable better allocation and prevent overspending.
  • Cross-Channel Insights (5.1%) - Dashboards provide a unified view of performance across multiple marketing channels, facilitating cross-channel analysis.
  • Customer Insights (5.3%) - Dashboards can offer valuable insights into customer behavior and preferences to inform personalized marketing strategies.
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