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REGRESAR / TABLEROS / CRITEO

CRITEO TABLERO

Criteo PPC platform metrics

Octoboard data dashboard: Criteo ppc data report
"Criteo is a service that provides pay per click advertising. You use data from Criteo platform and can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
Notas
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
553
PRUÉBELO
Revisado el:
17-Mar-23
Tableros:
Informes:
Portales del cliente:
Etiqueta blanca:
Actualización de datos:
Información de datos:
Resultado de TV de oficina:
Multicliente:

CRITEO MÉTRICAS

CLICS

The number of clicks driven by your ads
USE ESTA MÉTRICA

DISPLAYS

The number of ad impressions served on publishers via Criteo
USE ESTA MÉTRICA

VIEWED DISPLAYS

The number of ads that have been viewed
Descripción
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
USE ESTA MÉTRICA

UNVIEWED DISPLAYS

The number of ads that have not been viewed
Descripción
A display that doesn't meet the viewed displays' criteria is considered unviewed.
USE ESTA MÉTRICA

UNTRACKED DISPLAYS

The number of untracked displays
Descripción
Some displays cannot be tracked because of the display environment (for instance, native banner).
USE ESTA MÉTRICA

COSTO

Total money spent on Criteo advertising
USE ESTA MÉTRICA

QUALIFIED VISITS

The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
USE ESTA MÉTRICA

VISITS

The number of users on the target website or app for which at least one event occurred within the hour following a click
USE ESTA MÉTRICA

COST PER VISIT

The amount of money spent per visit to your website or app
USE ESTA MÉTRICA

TASA DE DEVOLUCIÓN

The proportion of website visitors leaving after only viewing one page
USE ESTA MÉTRICA

POTENTIAL DISPLAYS

The number of display opportunities, or the number of bid requests received
USE ESTA MÉTRICA

WIN RATE

The number of displays divided by the total number of display opportunities
USE ESTA MÉTRICA

VENTAS

The number of transactions or conversions resulting from Criteo ads
USE ESTA MÉTRICA

INGRESOS

The amount of money generated by online sales
USE ESTA MÉTRICA

EXPOSED USERS

The number of users who have been served an ad
USE ESTA MÉTRICA

AUDIENCIA

Potential users who could be served an ad
USE ESTA MÉTRICA

DIFUSIÓN

Share of potential users who have been served an ad
USE ESTA MÉTRICA

AVERAGE CART

Average revenue generated by a conversion or sale
USE ESTA MÉTRICA

PROPORCIÓN DE CLICS (CTR)

Percentage of users served an ad who clicked
USE ESTA MÉTRICA

CVR

Percentage of conversions or sales compared to the clicks that occurred
USE ESTA MÉTRICA

COS

Cost of Sale - Advertising cost per conversion or sale
USE ESTA MÉTRICA

CPO

Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
USE ESTA MÉTRICA

CPC

Cost per click
USE ESTA MÉTRICA

CPM

Cost per Mille - Cost per 1000 Impressions
USE ESTA MÉTRICA

ROAS

Return on Ad Spend - The ratio between revenue generated and the cost
USE ESTA MÉTRICA

ADVERTISER VALUE

The revenue generated by each product, considering margin (if provided in your product catalog)
USE ESTA MÉTRICA

COV

Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
USE ESTA MÉTRICA

POST-INSTALL SALES

The number of your completed events after an app install
USE ESTA MÉTRICA

APP INSTALLS

The number of installations of your app
USE ESTA MÉTRICA

POST-INSTALL CVR

Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
USE ESTA MÉTRICA

POST-INSTALL COS

Cost of Sale - The cost of sale for app install campaigns
USE ESTA MÉTRICA

POST-INSTALL ORDER VALUE

The amount of money generated by sales after an app install
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COST PER INSTALL

The ad cost per app install
USE ESTA MÉTRICA

INSTALL RATE

The percentage of completed app installs compared to the number of clicks
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POST-INSTALL CPO

Cost per Order - The cost per order for sales after an app install
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POST-INSTALL ROAS

The return on ad spend for sales after an app install
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OMNICHANNEL ROAS

Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
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OMNICHANNEL REVENUE

The revenue generated by online and offline sales
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OMNICHANNEL SALES

The number of online and offline transactions or conversions resulting from Criteo ads
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STORE ROAS

The ratio between the revenue generated offline and the cost
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STORE SALES

The number of completed in-store transactions or purchases
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STORE REVENUE

The amount of revenue generated by in-store sales
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RENDIMIENTO DE CAMPAÑA

Performance breakdown by Campaign
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ADSET PERFORMANCE

Performance breakdown by Adset
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CATEGORY PERFORMANCE

Performance breakdown by Category
USE ESTA MÉTRICA

RENDIMIENTO DEL DISPOSITIVO

Performance breakdown by Device
USE ESTA MÉTRICA

OS PERFORMANCE

Performance breakdown by OS
USE ESTA MÉTRICA