OCTOBOARD DASHBOARDS

Select individual metrics or use dashboard templates to build data visualisations and reports for your business or clients.

YOUTUBE DASHBOARD

Youtube video and channel popularity, engagement metrics and competition monitoring.

Connect to and monitor your personal Youtube video channel or your company's social media activity in Youtube. Track popularity, user engagement metrics and watch your competition.
Tips
We recommend breaking down your Youtube metrics into the following areas:

  • Youtube channel and videos popularity
  • Youtube traffic sources
  • Your audience metrics (age, gender, location)
  • Competition monitoring

Visit our "Youtube Analytics guide" that explains it in more details.

Youtube allows you to compare or benchmark your account popularity (number of subscribers) against your competition.
Notes
To connect to Youtube use your standard login. Octoboard only requires read-only access.
Last reviewed: 4-Apr-17
Default data range: Last 90 days
Updates: Real-time for Octoboard Premium

YOUTUBE METRICS

OCTOBOARD metrics type icon: Chart feed

LATEST VIDEOS

Your recent videos with Engagement metrics sorted by date.
Description
Latest videos widget sorts posts by time of creation. Most recent videos are at the top. For each video we calculate its Engagement value.

Video Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more "valuable" than Likes.

Video Engagement = Likes x 1 + Comments x 20 + Shares x 30
OCTOBOARD metrics type icon: Chart feed

TOP VIDEOS

Your most popular videos sorted by Engagement.
Description
We use Engagement to rank your videos. Top Videos widget show content with highest engagement at the top.

Video Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more "valuable" than Likes.

Video Engagement = Likes x 1 + Comments x 20 + Shares x 30
OCTOBOARD metrics type icon: Chart line

ENGAGEMENT

Engagement metrics (user actions) tracked over a period of time.
Description
Likes, Shares, comments and favorites are displayed on the same graph.

Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
OCTOBOARD metrics type icon: Chart number

TOTAL SUBSCRIBERS

Current number of subscribers.
OCTOBOARD metrics type icon: Chart line

WATCH TIME

Sum of all videos watch duration over time.
OCTOBOARD metrics type icon: Chart line

SUBSCRIBERS

Number of subscribers gained and lost over time
OCTOBOARD metrics type icon: Chart line

ENGAGEMENT RATE

Your video Engagement Rate over time.
Description
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Engagement = Clicks + Shares + Likes + Comments

Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Reach
OCTOBOARD metrics type icon: Chart number

TOTAL SUBSCRIBERS

Total number people who subscribed to your video content.
OCTOBOARD metrics type icon: Chart number

SUBS GAINED AND LOST

Number of subscribers gained and lost over time.
OCTOBOARD metrics type icon: Chart number

TOTAL VIDEOS

Total number of views over time.
OCTOBOARD metrics type icon: Chart line

TOTAL VIEWS

Total number of views over time.
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VIEWS BY COUNTRY

Views count breakdown by country.
OCTOBOARD metrics type icon: Chart number

TRAFFIC SOURCES

Traffic sources that lead to your videos.
OCTOBOARD metrics type icon: Chart number

AGE AND GENDER

Breakdown of your audience by age and gender.
OCTOBOARD metrics type icon: Chart line

VIEW DURATION

Average video view duration.
OCTOBOARD metrics type icon: Chart number

COMMENTS

Number of comments on your videos.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
OCTOBOARD metrics type icon: Chart number

FAVORITES

Video favorites over time.
Description
Favorites is the number of times people add your videos to their "Favorites". This is a measure of quality of your content.
OCTOBOARD metrics type icon: Chart number

LIKES

Video likes over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
OCTOBOARD metrics type icon: Chart number

SHARES

Video shares over time.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
OCTOBOARD metrics type icon: Chart line

COMPETITION

YouTube subscribers in your competitor's channel.
Tips
Select competitor's channel to start tracking this metric over time.
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