BUSINESS REPORTS AND TEMPLATES
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STRIPE REVENUE METRICS
Revenue, plan rankings, fees and upgrades
Key Stripe business finance metrics to have on every startup and SaaS business dashboard.
- Revenue
- Product and plan rankings
- ARPU
- Customer growth
- Upgrades and downgrades
- Fees and failed transactions
395
GET THIS TEMPLATE
Last reviewed:
2-Apr-18
Default range:
90 days
Updates:
Hourly for premium plans
"STRIPE REVENUE METRICS" METRICS
TOTAL REVENUE
Total Net revenue over time.
Description
Total Net Revenue tracked over time.
There is one important high level metrics that you can have in your business.
There is one important high level metrics that you can have in your business.
Tips
If you are open with your team about how much your business makes in revenue, have this widget displayed on a company dashboard.
As a minimum, have it shown in your financial department or monitored by CEO, CFO and your management board.
Octoboard allows you to create multiple teams (Development, Finance, Sales), each having different widgets. Use this feature to show relevant metrics to relevant departments of your organisation.
As a minimum, have it shown in your financial department or monitored by CEO, CFO and your management board.
Octoboard allows you to create multiple teams (Development, Finance, Sales), each having different widgets. Use this feature to show relevant metrics to relevant departments of your organisation.
NEW CUSTOMERS
New customers over time.
Description
This graph monitors your customer acquisition dynamics. New customers are counted and displayed on a time graph.
Tips
Remember, you can always change presentation of widgets from historic or trending view (line, bar, area graph) to numeric value (current value with a delta or target).
ARPU
Average Revenue Per Customer (ARPU) over time.
Description
Average Revenue Per Customer (ARPU) is calculated by dividing total monthly revenue by total number of customers.
ARPU = Total Monthly Revenue / Total Customers
Tips
This is an important metric to keep an eye on. Use your ARPU figure to analyze your conversion funnel in Google Analytics and Google Adwords.
Always make sure your paid advertising budget per customer or acquisition cost is below your ARPU.
Always make sure your paid advertising budget per customer or acquisition cost is below your ARPU.
Your ARPU covers your acquisition costs plus a margin that allows you to run your business profitably (unless of course you are a Unicorn startup).
ACTIVITY
Recent activity for your account.
Description
Recent activity on your account including upgrades, downgrades, refunds and failed transactions.
This widget will display last 30 days of activity only.
This widget will display last 30 days of activity only.
Tips
A useful metric to watch and quickly spot irregularities.
Activity is initially shown for last 7 days.
Activity is initially shown for last 7 days.
FEES AND CHARGES
Your account fees and charges.
Description
Historic view of total value of Stripe charges over time.
Tips
Stripe charging policy is quite clear. However, very few companies know exactly what they pay. Use the numbers provided by this metric in your financial reports. This will make them more accurate.
Analyze these figures over time. For some products, prices and businesses it makes more sense to charge twice a year as opposed to monthly. The saving on fees can be quite significant.
Analyze these figures over time. For some products, prices and businesses it makes more sense to charge twice a year as opposed to monthly. The saving on fees can be quite significant.
