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STRIPE REVENUE METRICS

Revenue, plan rankings, fees and upgrades
Template for generated report: Stripe business finance metrics dashboard
Key Stripe business finance metrics to have on every startup and SaaS business dashboard.

  • Revenue
  • Product and plan rankings
  • ARPU
  • Customer growth
  • Upgrades and downgrades
  • Fees and failed transactions
395
Last reviewed: 23-Nov-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

"STRIPE REVENUE METRICS" METRICS

TOTAL REVENUE

Total Net revenue over time.
Description
Total Net Revenue tracked over time.

There is one important high level metrics that you can have in your business.
Tips
If you are open with your team about how much your business makes in revenue, have this widget displayed on a company dashboard.

As a minimum, have it shown in your financial department or monitored by CEO, CFO and your management board.

Octoboard allows you to create multiple teams (Development, Finance, Sales), each having different widgets. Use this feature to show relevant metrics to relevant departments of your organisation.

RECURRING REVENUE

Monthly recurring revenue over time.
Description
Total monthly recurring revenue tracked over time.

PLAN RANKING

Plans ranked by revenue.
Description
All your plans ranked by generated revenue.

TOTAL CUSTOMERS

Total number of customers over time.
Description
Total number of all your customers (plan subscribers or product purchasers) tracked over time.

NEW CUSTOMERS

New customers over time.
Description
This graph monitors your customer acquisition dynamics. New customers are counted and displayed on a time graph.
Tips
Remember, you can always change presentation of widgets from historic or trending view (line, bar, area graph) to numeric value (current value with a delta or target).

ARPU

Average Revenue Per Customer (ARPU) over time.
Description
Average Revenue Per Customer (ARPU) is calculated by dividing total monthly revenue by total number of customers.

ARPU = Total Monthly Revenue / Total Customers
Tips
This is an important metric to keep an eye on. Use your ARPU figure to analyze your conversion funnel in Google Analytics and Google Adwords.

Always make sure your paid advertising budget per customer or acquisition cost is below your ARPU.

Your ARPU covers your acquisition costs plus a margin that allows you to run your business profitably (unless of course you are a Unicorn startup).

UPGRADES DOWNGRADES

Count of upgrades and downgrades over time.
Description
Historic trend that shows count of downgrades vs upgrades.
Tips
Have this widget displayed on your company TV. It is a great motivator that keeps the whole company focused on upselling and reducing churn (customers leaving).

ACTIVITY

Recent activity for your account.
Description
Recent activity on your account including upgrades, downgrades, refunds and failed transactions.
Tips
A useful metric to watch and quickly spot irregularities.

Activity is initially shown for last 7 days.

FAILED TRANSACTIONS

List of failed transactions with causes.
Description
This widget displays failed transactions and reasons why transactions fail.
Tips
Investigate if the same reason starts showing up frequently.

FEES AND CHARGES

Your account fees and charges.
Description
Historic view of total value of Stripe charges over time.
Tips
Stripe charging policy is quite clear. However, very few companies know exactly what they pay. Use the numbers provided by this metric in your financial reports. This will make them more accurate.

Analyze these figures over time. For some products, prices and businesses it makes more sense to charge twice a year as opposed to monthly. The saving on fees can be quite significant.

REVENUE VS REFUNDS

Revenue and refunds value over time.
Description
This widget allows you to correlate revenue growth with refunds.
Tips
Refunds growth should never be higher than Revenue growth. If that happens, you have a problem.

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