Total Net revenue over time.

Beschreibung

Total Net Revenue tracked over time.

There is one important high level metrics that you can have in your business.

Tipps

If you are open with your team about how much your business makes in revenue, have this widget displayed on a company dashboard.

As a minimum, have it shown in your financial department or monitored by CEO, CFO and your management board.

Octoboard allows you to create multiple teams (Development, Finance, Sales), each having different widgets. Use this feature to show relevant metrics to relevant departments of your organisation.

Monthly recurring revenue over time.

Beschreibung

Total monthly recurring revenue tracked over time.

Plans ranked by revenue.

Beschreibung

All your plans ranked by generated revenue.

Total number of customers over time.

Beschreibung

Total number of all your customers (plan subscribers or product purchasers) tracked over time.

New customers over time.

Beschreibung

This graph monitors your customer acquisition dynamics. New customers are counted and displayed on a time graph.

Tipps

Remember, you can always change presentation of widgets from historic or trending view (line, bar, area graph) to numeric value (current value with a delta or target).

Average Revenue Per Customer (ARPU) over time.

Beschreibung

Average Revenue Per Customer (ARPU) is calculated by dividing total monthly revenue by total number of customers.

Tipps

This is an important metric to keep an eye on. Use your ARPU figure to analyze your conversion funnel in Google Analytics and Google Ads.

Always make sure your paid advertising budget per customer or acquisition cost is below your ARPU.

Count of upgrades and downgrades over time.

Beschreibung

Historic trend that shows count of downgrades vs upgrades.

Tipps

Have this widget displayed on your company TV. It is a great motivator that keeps the whole company focused on upselling and reducing churn (customers leaving).

Recent activity for your account.

Beschreibung

Recent activity on your account including upgrades, downgrades, refunds and failed transactions.

This widget will display last 30 days of activity only.

Tipps

A useful metric to watch and quickly spot irregularities.

Activity is initially shown for last 7 days.

List of failed transactions with causes.

Beschreibung

This widget displays failed transactions and reasons why transactions fail.

Last 100 failed transactions will be displayed.

Tipps

Investigate if the same reason starts showing up frequently.

Your account fees and charges.

Beschreibung

Historic view of total value of Stripe charges over time.

Tipps

Stripe charging policy is quite clear. However, very few companies know exactly what they pay. Use the numbers provided by this metric in your financial reports. This will make them more accurate.

Analyze these figures over time. For some products, prices and businesses it makes more sense to charge twice a year as opposed to monthly. The saving on fees can be quite significant.

Revenue and refunds value over time.

Beschreibung

This widget allows you to correlate revenue growth with refunds.

Tipps

Refunds growth should never be higher than Revenue growth. If that happens, you have a problem.