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APPLYING MARKUP TO PAID ADVERTISING METRICS

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Applying markup to paid advertising metrics

Markups can be used in Google Ads, Facebook Ads, LinkedIn Ads, Bing Ads and other PPC integrations. To use the markup go to LEFT MENU > CONNECTIONS and click on your connection to define the markup. The configuration will look something like this:

Once markup is entered, you will see changes in PPC-related metrics, comparison values and graphs.

You need to have Administrator role in Octoboard to be able to define markups for your paid advertising accounts. Non-admin users (Viewer or Expert roles) will not see the markup option in PPC connections.
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