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HOME / DASHBOARDS / LINKEDIN

LINKEDIN DASHBOARD

LinkedIn user engagement, popularity and followers analytics for personal and company LinkedIn accounts.

Octoboard data dashboard: Linkedin application dashboard
Connect to and monitor your LinkedIn personal profile or company (client) page. Track popularity, user engagement metrics and keep an eye on followers counts and analysis.

Connect with your audience, grow your customer base, monitor and measure your company's online marketing performance.



Please note that LinkedIn will provide aggregated monthly data only (no breakdown by days is possible due to API limitation).
Tips
To start with LinkedIn, consider selecting one of the following metric groups:

  • Posts popularity
  • Content reach
  • User engagement metrics
  • LinkedIn followers analysis
Notes
Use your standard LinkedIn login to start collecting data. LinkedIn only reports data for Company pages (not for personal accounts). You have to be Company Page Administrator to view data. Please contact your Page Admin to request access.

LINKEDIN TEMPLATES

 
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin template for online marketing dashboards

LINKEDIN SOCIAL MEDIA DASHBOARD TEMPLATE

LinkedIn Social Media dashboard template for Marketing Agencies
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OCTOBOARD dashboards, templates and reports gallery: Linkedin marketing template for automated reporting

LINKEDIN SOCIAL MEDIA REPORT TEMPLATE

LinkedIn Social Media dashboard report for Marketing Agencies
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LINKEDIN METRICS

Can I track my LinkedIn posts’ popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Octoboard to watch engagement in popular social networks without the need to constantly switch between applications.

LATEST POSTS

Most recent company posts on your LinkedIn page sorted by date (latest at the top).
Description
We use Engagement to rank your Linkedin content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 50 company updates (posts) will be used to calculate top posts and display post data.
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TOP POSTS

Tops posts on your company LinkedIn page ranked by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Likes x 1 + Comments x 20)
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CLICKS

Number of clicks on your LinkedIn company page.
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LIKES

Likes received by your LinkedIn company page audience.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of comments on your LinkedIn company page content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.

A maximum of 100 comments will be returned for a given post (company update).
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SHARES

Number of times your LinkedIn content has been shared.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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How often is my content shown to LinkedIn members?
An indication of your content REACH in LinkedIn can be provided by FOLLOWERS and IMPRESSIONS count. Increase of these measures over time is always a good thing.

IMPRESSIONS

Your company update impressions over time.
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FOLLOWERS

View the total number of Company Followers.
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Do my visitors like and interact (engage) with my LinkedIn content?
ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
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ENGAGEMENT RATE

Your LinkedIn content Engagement Rate.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Impressions
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Who is my LinkedIn audience?
LinkedIn provides breakdowns of your followers by their company size, location, job function, industry and seniority. Use this information to tailor LinkedIn updates and increase followers’ interest. Track account POPULARITY and ENGAGEMENT over time with Octoboard to see if you are getting traction and if your LinkedIn efforts are paying off.

FOLLOWERS BY COMPANY SIZE

Your followers broken down by company size.
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FOLLOWERS BY LOCATION

Your followers broken down by countries.
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FOLLOWERS BY JOB FUNCTIONS

Your followers broken down by job functions.
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FOLLOWERS BY INDUSTRY

Your followers broken down by industry.
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FOLLOWERS BY SENIORITY

Your followers broken down by seniority.
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