OCTOBOARD DASHBOARDS

Select individual metrics or use dashboard templates to build data visualisations and reports for your business or clients.

LINKEDIN DASHBOARD

LinkedIn user engagement, popularity and followers analytics for personal and company LinkedIn accounts.

Connect to and monitor your LinkedIn personal profile or company (client) page. Track popularity, user engagement metrics and keep an eye on followers counts and analysis.

Connect with your audience, grow your customer base, monitor and measure your company's online marketing performance.
Tips
To start with LinkedIn, consider selecting one of the following metric groups:

  • Posts popularity
  • Content reach
  • User engagement metrics
  • LinkedIn followers analysis

Visit our "LinkedIn Analytics guide" that explains it in more details.
Notes
Use your standard LinkedIn login to start collecting data. Octoboard only require read-only access.

If you want to collect data for multiple logins, you should use a premium version of Octoboard that supports multiple logins per application (for more details visit Octoboard pricing page).
Last reviewed: 11-Apr-17
Default data range: Last 90 days
Updates: Real-time for Octoboard Premium

LINKEDIN METRICS

OCTOBOARD metrics type icon: Chart feed

TOP POSTS

Tops posts on your company LinkedIn page ranked by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Likes x 1 + Comments x 20)
OCTOBOARD metrics type icon: Chart feed

LATEST POSTS

Most recent company posts on your LinkedIn page sorted by date (latest at the top).
Description
We use Engagement to rank your Linkedin content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30
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CONNECTIONS

Linkedin profile and company connections count.
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FOLLOWERS

View the total number of Company Followers.
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CLICKS

Number of clicks on your LinkedIn page.
OCTOBOARD metrics type icon: Chart line

LIKES

Likes received by your LinkedIn audience.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
OCTOBOARD metrics type icon: Chart line

COMMENTS

Number of comments on your LinkedIn content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
OCTOBOARD metrics type icon: Chart line

SHARES

Number of times your LinkedIn content has been shared.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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IMPRESSIONS

Your company update impressions over time.
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ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
OCTOBOARD metrics type icon: Chart line

ENGAGEMENT RATE

Your LinkedIn content Engagement Rate.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Clicks + Shares + Likes + Comments) / Impressions
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FOLLOWERS BY COMPANY SIZE

Your followers broken down by company size.
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FOLLOWERS BY LOCATION

Your followers broken down by countries.
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FOLLOWERS BY JOB FUNCTIONS

Your followers broken down by job functions.
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FOLLOWERS BY INDUSTRY

Your followers broken down by industry.
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FOLLOWERS BY SENIORITY

Your followers broken down by seniority.
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