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HOME / DASHBOARDS / LINKEDIN PAGES

LINKEDIN PAGES DASHBOARD

LinkedIn user engagement, popularity and followers analytics for personal and company LinkedIn accounts.

Octoboard data dashboard: Linkedin application dashboard
Connect to and monitor your LinkedIn company (client) page. Track popularity, user engagement metrics and keep an eye on followers counts and analysis.

Connect with your audience, grow your customer base, monitor and measure your company's online marketing performance.



Please note that LinkedIn will provide aggregated monthly data only (no breakdown by days is possible due to API limitation).
Tips
To start with LinkedIn, consider selecting one of the following metric groups:

  • Posts popularity
  • Content reach
  • User engagement metrics
  • LinkedIn followers analysis
Notes
Use your standard LinkedIn login to start collecting data. LinkedIn only reports data for Company pages (not for personal accounts). You have to be Company Page Administrator to view data. Please contact your Page Admin to request access. IMPORTANT: When you are adding a second LinkedIn account, cookies may create a problem. To work around the issue, make sure you have logged out of your LinkedIn account before adding second connection to Octoboard.

LINKEDIN PAGES TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Linkedin template for online marketing dashboards

LINKEDIN SOCIAL MEDIA DASHBOARD TEMPLATE

LinkedIn Social Media dashboard template for Marketing Agencies
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OCTOBOARD dashboards, templates and reports gallery: Linkedin marketing template for automated reporting

LINKEDIN SOCIAL MEDIA REPORT TEMPLATE

LinkedIn Social Media dashboard report for Marketing Agencies
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LINKEDIN PAGES METRICS

Can I track my LinkedIn posts’ popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Platform to watch engagement in popular social networks without the need to constantly switch between applications.

LATEST POSTS

Most recent company posts on your LinkedIn page sorted by date (latest at the top).
Description
We use Engagement to rank your Linkedin content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 50 company updates (posts) will be used to calculate top posts and display post data.
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TOP POSTS

Your Instagram posts ranked by Engagement.
Description
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric.

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content.

20 posts will be displayed in this widget.
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CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
Tips

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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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SHARES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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UNIQUE IMPRESSIONS

Your company update unique impressions over time.
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FOLLOWERS

View the total number of Company Followers.
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Do my visitors like and interact (engage) with my LinkedIn content?
ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
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ENGAGEMENT RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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Who is my LinkedIn audience?
LinkedIn provides breakdowns of your followers by their company size, location, job function, industry and seniority. Use this information to tailor LinkedIn updates and increase followers’ interest. Track account POPULARITY and ENGAGEMENT over time with Platform to see if you are getting traction and if your LinkedIn efforts are paying off.

FOLLOWERS BY COMPANY SIZE

Your followers broken down by company size.
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FOLLOWERS BY LOCATION

Your followers broken down by countries.
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FOLLOWERS BY JOB FUNCTIONS

Your followers broken down by job functions.
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FOLLOWERS BY INDUSTRY

Your followers broken down by industry.
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FOLLOWERS BY SENIORITY

Your followers broken down by seniority.
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