It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Platform to watch engagement in popular social networks without the need to constantly switch between applications.

An indication of your content REACH in LinkedIn can be provided by FOLLOWERS and IMPRESSIONS count. Increase of these measures over time is always a good thing.

ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

LinkedIn provides breakdowns of your followers by their company size, location, job function, industry and seniority. Use this information to tailor LinkedIn updates and increase followers’ interest. Track account POPULARITY and ENGAGEMENT over time with Platform to see if you are getting traction and if your LinkedIn efforts are paying off.