Currency conversion in PPC Data Analytics
When you connect a PPC data source such as Google Ads or Bing Ads, our platform identifies its original (source) currency. Since you can connect different data sources and combine data in multi-channel data streams, we need a currency conversion mechanism to present total financial values in the same output (presentation) currency. Octoboard uses historical currency exchange rates to convert values of financial metrics to the presentation currency.
To modify the presentation currency for your clients, use the Currency option in the left panel:
Octoboard maintains an internal table of historical exchange rates that covers 140 world currencies and spans over 10 years. The Octoboard exchange rate table is updated every hour using official currency exchange rates sourced from commercial sources and banks around the world.
If you are using Google Data Studio, please refresh your Octoboard GDS connection to see the changes.
Currency changes made in the PPC Analytics module do not affect the currency visualisation in the Octoboard Marketing Analytics product (non-PPC Analytics dashboards and reports). How to change currency visualisation in the core products is covered in this tutorial.
