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Calculations and IF-THEN conditions in rules
When you create a new rule, you can select either Calculation or IF-THEN rule.
- Calculation is a formula-based rule that uses numeric functions or text manipulations. It has no IF conditions. Calculations are used to build metrics such as CostPerClick = Cost / Clicks.
- IF-THEN rule uses multiple IF conditions. It allows building complex cases such as applying different VAT rates depending on the country.
Below is an example of the Calculation rule (CostPerMille = Cost / Impressions * 1000):
More complex Conditional logic can be build using IF-THEN rules. Here is an example of a rule that calculates VAT based on the Country field value (add 23% VAT to all sales in Ireland and 20% to sales in the UK).
For more details on how to create such a metric and use the IF-THEN rule, please read this tutorial.
You can also check some of our advanced rule examples in the following tutorials:
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