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НАЗАД / ОТЧЕТЫ / FACEBOOK REACH

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).

Template for generated report: Facebook reach template
Facebook reach metrics grouped in a template that can be used for generating scheduled reports and in combination with paid advertising data.

This Social Media template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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Версия:
23-Nov-20
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"FACEBOOK REACH" МЕТРИК

LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Описание
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Комментарии
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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IMPRESSIONS AND REACH

Impressions and reach of your Facebook page content over time.
Описание
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Комментарии
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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REACH AGE GENDER

Breakdown of Reach by Age and Gender.
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REFERRERS

Top referring domains ranked by views.
Комментарии
We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
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IMPRESSIONS PAID VS ORGANIC

Impressions over time - paid vs organic.
Описание
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Комментарии
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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PAID VS ORGANIC REACH

Paid vs Organic reach over time.
Описание
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Комментарии
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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VIRAL REACH

Viral reach count over time (number of people who saw your content published or linked by your friends).
Описание
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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Клиенты, использующие "Facebook Reach", также установили эти отчеты

Подробнее...
OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Key Facebook metrics for Social Media marketing dashboard.
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OCTOBOARD dashboards, templates and reports gallery: Facebook audience template

FACEBOOK AUDIENCE

Facebook metrics for audience monitoring and analysis.
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach template

FACEBOOK REACH

Group of Facebook metrics covering content and reach (paid, organic, viral).
ИСПОЛЬЗУЙТЕ ЭТОТ ШАБЛОН
Подробнее...
OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement dashboard

INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience dashboard

INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Instagram performance report

INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience report

INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Linkedin engagement template

LINKEDIN ENGAGEMENT

LinkedIn engagement metrics and user actions.
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OCTOBOARD dashboards, templates and reports gallery: Youtube popularity template

YOUTUBE OVERVIEW

Youtube account popularity metrics - latest videos, watch time, total subscribers and others
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OCTOBOARD dashboards, templates and reports gallery: Youtube engagement template

YOUTUBE ENGAGEMENT

Youtube account engagement metrics - user actions and post rankings
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FREELANCER

25
/ месяц
5 Agency clients
Без ограниченийБез ограниченийБез ограниченийAccess All IntegrationsWhite labelAvailable in 8 languages---
DATA SHARING
Client portalsCustom domainOffice TV loopsLink SharingZapier eventsEmbedded dashboards---
SEO AUDITS AND LEAD GENERATION
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SEO AuditsSEO Form Leads
SEO RANK TRACKER
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50 keywords10 keywords per clientLocations trackingLanguages trackingCompetitor domainsEvery 3 days

TEAM

50
/ месяц
10 Agency clients
Без ограниченийБез ограниченийБез ограниченийAccess All IntegrationsWhite labelAvailable in 8 languagesDefine PPC MarkupData mashupsSQL Databases
Client portalsCustom domainOffice TV loopsLink SharingZapier eventsEmbedded dashboardsAutomated InsightsEmail TemplatesCustom Email Server
SEO AuditsSEO Form Leads
1000 keywords100 keywords per clientLocations trackingLanguages trackingCompetitor domainsDaily crawls3 years

AGENCY

100
/ месяц
20 Agency clients
Без ограниченийБез ограниченийБез ограниченийAccess All IntegrationsWhite labelAvailable in 8 languagesDefine PPC MarkupData mashupsSQL Databases
Client portalsCustom domainOffice TV loopsLink SharingZapier eventsEmbedded dashboardsAutomated InsightsEmail TemplatesCustom Email Server
SEO AuditsSEO Form Leads
2000 keywords100 keywords per clientLocations trackingLanguages trackingCompetitor domainsDaily crawls3 years

ENTERPRISE

150
/ месяц
30
 Agency clients
+5
-5
Без ограниченийБез ограниченийБез ограниченийAccess All IntegrationsWhite labelAvailable in 8 languagesDefine PPC MarkupData mashupsSQL Databases
Client portalsCustom domainOffice TV loopsLink SharingZapier eventsEmbedded dashboardsAutomated InsightsEmail TemplatesCustom Email Server
SEO AuditsSEO Form Leads
3000 keywords100 keywords per clientLocations trackingLanguages trackingCompetitor domainsDaily crawls3 years
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