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НАЗАД / ОТЧЕТЫ / FACEBOOK ADS PPC

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness

Template for generated report: Facebook ads ppc template
Facebook Ads PPC report that tell you how much you paid for your campaigns and if it was worth it. We pair actions and impressions metrics with costs. Use this template to keep an eye on how much you spend and if your paid advertising spend is really working.

Octoboard Facebook Ads integration allows you to display all types of Leads, Actions, Cost per Lead and Cost per Action that are provided via Facebook Ads.

You can configure individual widgets or whole dashboard and reports to display data in historical graphs, values and tables for the following Facebook Ads actions:

70+ SUPPORTED ACTION AND LEAD TYPES: All Actions, All Leads, App Installs, App Uses, Check-Ins, Post Comments, Commerce Add to Cart, Commerce Messages to Buy, Commerce Purchases, Commerce Product Views, Credit Spends, Game Plays, Landing Page Views, 3-second Video Views, Leads (Forms), Page Likes, Link Clicks, Mobile App Installs, Adds Payment Info, Adds to Cart, Adds to Wishlist, Completed Registrations, Custom Pixel Events, Initiated Check Outs, Leads, Purchases, Searches, Views Content, Post Saves, Post Shares, Post Reactions, Page Engagement, Pages Story, App Custom Event, Add to Cart, Complete Registration, Purchase, Search and over more.

With Octoboard you can display graphs and tables for ALL or ANY COMBINATION of Actions and Leads and compare your Facebook Ads performance over standard or custom time periods.


For more information on how to setup Facebook Ads Leads and Actions follow this link: Leads and Actions Tutorial

You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.


This Paid Advertisting Template is part of Octoboard Social Media reporting tool, Octoboard PPC reporting tool for Agencies, Octoboard SEO reporting tool for Agencies and Octoboard client reporting software for marketing agencies
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"FACEBOOK ADS PPC" МЕТРИК

OVERVIEW

Ad Impressions and Clicks over time.
Описание
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Комментарии
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

REACH

Ad Reach tracked over time.
Описание
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Описание
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

ACTIONS

Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Описание
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

CTR

Ads Click-Through Rate over time.
Описание
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
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COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Описание
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

COST

Ad cost tracked over time.
Описание
Shows Ad cost over time for your account or campaign.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

CPM

Cost per 1000 impressions over time (CPM).
Описание
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Комментарии
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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CPC

Cost per Click (CPC) tracked over time.
Описание
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
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CAMPAIGNS ROAS

ROAS metrics for your Ad Campaigns
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AD SET ROAS

ROAS metrics for your Ad Sets
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CUSTOM CONVERSIONS

Custom conversion for specific Lead Type tracked over time
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Клиенты, использующие "Facebook Ads PPC", также установили эти отчеты

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FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
ИСПОЛЬЗУЙТЕ ЭТОТ ШАБЛОН
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GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
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BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
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FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
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FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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ADROLL METRICS TEMPLATE (REPORT)

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ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
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