Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.

Описание

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.

Recent posts with Likes and Comments sorted by date (latest posts first).

Описание

We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.



Last 20 posts will be displayed.

Комментарии

We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.

Countries where your friends and fans are from.

Описание

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.

Комментарии

Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.

Breakdown of your Facebook audience by Age and Gender.

Описание

Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.

Комментарии

Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.



The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.

Number of people that like your page.

Описание

In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.

Комментарии

You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).

Impressions over time - paid vs organic.

Описание

Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.

Комментарии

Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.

Page content Likes by day.

Описание

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Page content (posts) Shares by day.

Описание

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.