Your latest VK posts and engagement statistics per post.

Описание

We use Engagement to rank your VKontakte content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.



A maximum of 20 posts will be displayed in this widget.

Комментарии

This metric is available for both - VK profiles and communities.

Your most popular posts ranked by Engagement.

Описание

Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Number of friends for your profile or competitor.

Описание

Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.

Комментарии

You can switch between Value representation (current number of friends) and historic trend (bar, line or area). Use widget options to change visualisation.

Number of profile followers - yours or competitor.

Описание

Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.

Комментарии

You can switch between Value representation (current number of followers) and historic trend (bar, line or area). Use widget options to change visualisation.

Number of community members - yours or competitor.

Комментарии

You can switch between Value representation (current number of community members) and historic trend (bar, line or area). Use widget options to change visualisation.

Countries where your friends are from.

Описание

5000 friends will be used to calculate this metric.

Countries where your community members are from.

Описание

1000 members will be used to calculate this metric.

Countries where your friends and fans are from.

Your profile friends breakdown by gender.

Описание

5000 friends will be used to calculate this metric.

Your group (community) members breakdown by gender.

Описание

1000 members will be used to calculate this metric.

Impressions (pages displayed) and Visitors (unique users) over a period of time.

Community Reach and count of subscribed and unsubscribed users.

Описание

We graph over time your community Reach and subscription.

Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Комментарии

Watch out for your Reach and keep an eye on Subs and Unsubs. If community Reach goes up but number of Unsubs increases, it means you are showing your content to more people, but your current subscribers are leaving you. Identify these moment, find content that causes Unsubs and work on its Relevance.

Number of Likes, Comments and Reposts on your VKontakte content over time.

Описание

VK calculates Engagement using sums of user actions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Комментарии

This metric is available for both - VK profiles and communities.

Number of Likes of your VKontakte content over time.

Описание

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Комментарии

This metric is available for both - VK profiles and communities.

Number of Comments on your VKontakte content over time.

Описание

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Комментарии

This metric is available for both - VK profiles and communities.

Number of Reposts of your VKontakte content over time.

Описание

Reposts is the number of times people shared your content. Reposts measure how much your content is amplified by those who see it.

Комментарии

This metric is available for both - VK profiles and communities.

Engagement Rate for your community posts.

Описание

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.



Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.



Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Unique Visitors in your VKontakte group over time.

Average visits per day over the last period

Number of people reached daily.

Описание

This widget tracks Daily Reach for all readers/visitors of your Community.

Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Number of community subscribers reached daily.

Описание

This widget tracks Daily Reach for subscribers of your Community. Non-subscribed visitors are not counted.

Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions.

Number of VKontakte group page impressions in the last period.

Описание

Impressions is the number of times a post is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Average community content impressions per day.

Number of subscribed users over time

Unsubscribers over time.

Ranked list of cities where your community visitors come from.

Your community visitors demographics.

Number of subscribers gained and lost over time

Community growth rate tracked over time.

Описание

Community growth rate is the rate of subscribers growth relative to the total size of your community.

Комментарии

If you are only starting with VK, your initial community size will be small and it will be practically multiplying initially. Expect Growth Rate to be very high.

Once your community "matures", the increase of subscribers relevant to community size will be less pronounced - this is normal.

This metric is more useful for older communities. Once you reach that stage, keep an eye on Growth rate, make sure it stays constant. If it drops, it means something is wrong. Check Relevance of your content. The best way to view it is to analyze your Audience - age, gender, location. Platform provide these metrics too.

Number of VKontakte community members vs your competitor's.

Комментарии

This metric is available for VK communities only. Make sure you select one in widget configuration or switch to corresponding Community metric.

Also, select competitor in the widget configuration panel.