ГАЛЕРЕЯ ДАШБОРДОВ И ОТЧЕТОВ
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ВСЕ ДАННЫЕ
VKONTAKTE ДАШБОРД
Digital Media Marketing dashboards for VKontakte (VK) - the largest European social network.
Connect to and monitor your personal VKontakte profile or your company community.
VKontakte (or, simply VK) is the largest European online social media and social networking service. As of January 2017, VK had at least 410 million accounts.
In VK we can track metrics for PROFILES and COMMUNITIES.
PROFILES in VK are very similar to Facebook profiles. A profile can have Friends (people who you accepted as friends) and Visitors (people who are not your friends but who follow your profile).
COMMUNITIES can be of the following types:
Communities can have Members (people who apply for and get membership in a group) and Visitors (people who occasionally visit and read group's content).
Add them to your business dashboards and automated marketing reports.
VKontakte (or, simply VK) is the largest European online social media and social networking service. As of January 2017, VK had at least 410 million accounts.
In VK we can track metrics for PROFILES and COMMUNITIES.
PROFILES in VK are very similar to Facebook profiles. A profile can have Friends (people who you accepted as friends) and Visitors (people who are not your friends but who follow your profile).
COMMUNITIES can be of the following types:
- Group - Suitable for discussions and exchanging ideas
- Public page - Perfect for distributing news and information
- Event - Convenient for organizing concerts and parties
Communities can have Members (people who apply for and get membership in a group) and Visitors (people who occasionally visit and read group's content).
Add them to your business dashboards and automated marketing reports.
Комментарии
We recommend breaking down your VKontakte (VK) metrics into the following areas:
VK allows you to compare, benchmark your popularity against that of your competition. This is especially useful if you are managing an account for your company or client.
- Online account popularity and user feedback
- Audience insights - age, gender, location
- VK content reach
- User engagement metrics
- Competition monitoring
VK allows you to compare, benchmark your popularity against that of your competition. This is especially useful if you are managing an account for your company or client.
Заметки
To connect to VK use your standard login. Select VKontakte Profile or Community to collect data for.
VKONTAKTE ШАБЛОНЫ
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VKONTAKTE ENGAGEMENT
VK engagement metrics for Marketing Agency reports
ИСПОЛЬЗУЙТЕ ЭТОТ ШАБЛОН
VKONTAKTE МЕТРИКИ
Can I track my VK posts’ popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use Platform to watch engagement in popular social networks without the need to constantly switch between applications.
LATEST POSTS
Your latest VK posts and engagement statistics per post.
Описание
We use Engagement to rank your VKontakte content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.
Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.
A maximum of 20 posts will be displayed in this widget.
Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.
Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)
A maximum of 20 posts will be displayed in this widget.
Комментарии
This metric is available for both - VK profiles and communities.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
TOP POSTS
Your most popular posts ranked by Engagement.
Описание
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.
Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.
Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.
Post Engagement = (Likes x 1 + Reposts x 10 + Comments x 20)
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
Is my VK profile/community gaining popularity?
Counting LIKES, SUBSCRIBES, FRIENDS and trending them over time show how interesting or popular your VKontakte account is. It could be useful to combine these metrics with VKontakte ENGAGEMENT tracked by Platform.
PROFILE FRIENDS
Number of friends for your profile or competitor.
Описание
Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.
Комментарии
You can switch between Value representation (current number of friends) and historic trend (bar, line or area). Use widget options to change visualisation.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
PROFILE FOLLOWERS
Number of profile followers - yours or competitor.
Описание
Number of friends can be retrieved for your account or your competitor. Pick competitor in the widget configuration panel.
Комментарии
You can switch between Value representation (current number of followers) and historic trend (bar, line or area). Use widget options to change visualisation.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY MEMBERS
Number of community members - yours or competitor.
Комментарии
You can switch between Value representation (current number of community members) and historic trend (bar, line or area). Use widget options to change visualisation.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
What is my VK audience’s age and gender? Where are they from?
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more. Start from understanding your viewers’ age, gender and geographical information. Combine it with TRAFFIC SOURCES, ENGAGEMENT RATE.
PROFILE FRIENDS BY REGION
Countries where your friends are from.
Описание
5000 friends will be used to calculate this metric.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY MEMBERS BY REGION
Countries where your community members are from.
Описание
1000 members will be used to calculate this metric.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY VISITORS BY REGION
Countries where your friends and fans are from.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
PROFILE GENDER
Your profile friends breakdown by gender.
Описание
5000 friends will be used to calculate this metric.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
MEMBERS GENDER
Your group (community) members breakdown by gender.
Описание
1000 members will be used to calculate this metric.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY IMPRESSIONS
Impressions (pages displayed) and Visitors (unique users) over a period of time.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY REACH AND SUBS
Community Reach and count of subscribed and unsubscribed users.
Описание
We graph over time your community Reach and subscription.
Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Комментарии
Watch out for your Reach and keep an eye on Subs and Unsubs. If community Reach goes up but number of Unsubs increases, it means you are showing your content to more people, but your current subscribers are leaving you. Identify these moment, find content that causes Unsubs and work on its Relevance.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
Do my visitors like and interact (engage) with my VK content?
ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.
ENGAGEMENT
Number of Likes, Comments and Reposts on your VKontakte content over time.
Описание
VK calculates Engagement using sums of user actions.
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
Комментарии
This metric is available for both - VK profiles and communities.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
LIKES
Number of Likes of your VKontakte content over time.
Описание
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
Комментарии
This metric is available for both - VK profiles and communities.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMENTS
Number of Comments on your VKontakte content over time.
Описание
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
Комментарии
This metric is available for both - VK profiles and communities.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
REPOSTS
Number of Reposts of your VKontakte content over time.
Описание
Reposts is the number of times people shared your content. Reposts measure how much your content is amplified by those who see it.
Комментарии
This metric is available for both - VK profiles and communities.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY ENGAGEMENT RATE
Engagement Rate for your community posts.
Описание
Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Engagement = Shares + Likes + Comments
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.
Engagement Rate = (Shares + Likes + Comments) / Reach
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
How many people see my VK posts?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Use REACH to evaluate and fine-tune definitions of your ad campaigns. It is useful correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance or quality.
COMMUNITY UNIQUE VISITORS
Unique Visitors in your VKontakte group over time.
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COMMUNITY VISITS PER DAY
Average visits per day over the last period
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COMMUNITY DAILY REACH
Number of people reached daily.
Описание
This widget tracks Daily Reach for all readers/visitors of your Community.
Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY SUBS REACH
Number of community subscribers reached daily.
Описание
This widget tracks Daily Reach for subscribers of your Community. Non-subscribed visitors are not counted.
Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions.
Reach is the number of people who received impressions of a post. Reach might be less than impressions since one person can see multiple impressions.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY GROUP IMPRESSIONS
Number of VKontakte group page impressions in the last period.
Описание
Impressions is the number of times a post is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY IMPRESSIONS PER DAY
Average community content impressions per day.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY NEW SUBSCRIBERS
Number of subscribed users over time
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY UNSUBS
Unsubscribers over time.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMMUNITY VISITORS BY CITIES
Ranked list of cities where your community visitors come from.
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VISITORS AGE AND GENDER
Your community visitors demographics.
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COMMUNITY SUBS RATE
Number of subscribers gained and lost over time
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COMMUNITY GROWTH RATE
Community growth rate tracked over time.
Описание
Community growth rate is the rate of subscribers growth relative to the total size of your community.
Daily Growth Rate = New Subscribers Per Day / Total Number of Subscribers
Комментарии
If you are only starting with VK, your initial community size will be small and it will be practically multiplying initially. Expect Growth Rate to be very high.
Once your community "matures", the increase of subscribers relevant to community size will be less pronounced - this is normal.
This metric is more useful for older communities. Once you reach that stage, keep an eye on Growth rate, make sure it stays constant. If it drops, it means something is wrong. Check Relevance of your content. The best way to view it is to analyze your Audience - age, gender, location. Platform provide these metrics too.
Once your community "matures", the increase of subscribers relevant to community size will be less pronounced - this is normal.
This metric is more useful for older communities. Once you reach that stage, keep an eye on Growth rate, make sure it stays constant. If it drops, it means something is wrong. Check Relevance of your content. The best way to view it is to analyze your Audience - age, gender, location. Platform provide these metrics too.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMPETITION PROFILE
Number of VKontakte profile friends vs your competitor's.
Комментарии
This metric is available for VK profiles only. Make sure you select one in widget configuration or switch to corresponding Community metric.
Also, select competitor in the widget configuration panel.
Also, select competitor in the widget configuration panel.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
COMPETITION COMMUNITY
Number of VKontakte community members vs your competitor's.
Комментарии
This metric is available for VK communities only. Make sure you select one in widget configuration or switch to corresponding Community metric.
Also, select competitor in the widget configuration panel.
Also, select competitor in the widget configuration panel.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
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