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НАЗАД / ДАШБОРДЫ / GOOGLE ADS

GOOGLE ADS ДАШБОРД

Эффективность, соотношение стоимости и дохода, рентабельность инвестиций и рейтинг объявлений в Google Adwords .

Octoboard data dashboard: Google adwords dashboard template
Подключитесь к учетной записи Google Adwords и выберите Объект для отслеживания. Следите за стоимостью, рентабельностью инвестиций, охватом и эффективностью персонифицированной рекламы
Комментарии
Мы рекомендуем группировать метрики и виджеты в следующие категории:

  • Эффективность в режиме реального времени
  • Охват и действия пользователя
  • Рентабельность инвестиций в Google Adwords
Заметки
Чтобы начать собирать данные, используйте ваш стандартный логин в Google Adwords. Выберите один из объектов (вебсайтов) для отслеживания. Октоборду требуется только доступ в режиме «только для чтения».
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18-Jul-21
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GOOGLE ADS ШАБЛОНЫ

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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Google ads keywords report template

GOOGLE ADS PPC KEYWORDS (REPORT)

Google Ads template for PPC report: groups and keywords
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OCTOBOARD dashboards, templates and reports gallery: Google ads automated report template traffic audience

GOOGLE ADS PPC AUDIENCE (REPORT)

Google Ads template for PPC report: audience
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OCTOBOARD dashboards, templates and reports gallery: Google ads youtube dashboard

YOUTUBE VIDEO (GOOGLE ADS) DASHBOARD

Youtube Ads video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Google ads youtube report

YOUTUBE VIDEO (GOOGLE ADS) REPORT

Youtube Ads performance report
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GOOGLE ADS МЕТРИКИ

Can I track my Google Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Google makes it easy to switch between views for Ad Group, Ad Campaign full Google Ads account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK.

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Описание
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Комментарии
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Описание
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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How many people see my ads and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

IMPRESSIONS

Ads impressions over time.
Описание
Impressions presented as value or historic trend - Line, Bar or Area graph.
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CLICKS

Ads clicks over time.
Описание
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
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CTR

Click-Through Rate (CTR) over time.
Описание
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
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How much am I paying for Google Ads? Is it worth it?
Tracking cost of Ads over time is easy. Google provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform also provide.

COST

Ads cost over time.
Описание
Ads cost displayed as numeric value or in a graph tracking your spend over time.
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TOTAL COST (DEPRECIATED)

Ads cost per aggregation period
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CPM

Cost per 1000 impressions (CPM) over time.
Описание
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
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Am I getting return on my Google Ads investment?
This is a great question to be able to answer. We have put together REVENUE PER CLICK metric that you can combine with COST PER CLICK. The names are self-explanatory. Put these metrics side-by-side in Platform and get smarter with your Paid Advertising investment. Hopefully your REVENUE is higher than COST with a big margin. If it is not, then you got a problem to fix.

CPC

Cost Per Click over time.
Описание
Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks
Комментарии
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
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Can I benchmark my ad performance?
Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Platform you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Описание
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
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AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Описание
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
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CONVERSIONS

Ad conversions over time.
Описание
Total number of conversion for account, selected campaign, ad group or ad.
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CONVERSION RATE

Ad conversion rate over time.
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REVENUE

Ad conversion value over time.
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ROI

Return on paid ads investment.
Описание
Return on Ad Investment over time using value of conversions and ad costs.
ROI = (Total Conversion Value / Total Ad Costs - 1) * 100%
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COST PER CONVERSION

Cost per conversion.
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VALUE PER CONVERSION

Value per conversion.
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CONVERSION CATEGORIES

Categories ranked by number of conversions.
Описание
Ad categories parameters in table format (Number of conversions, Conversion rate, Conversion value). Categories ranked by number of conversions.
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AD ENGAGEMENT

Ad engagements over time.
Описание
The number of engagements. An engagement is an instance of customer interaction with your ad (for example, expanding your ad lightbox).
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AD ENGAGEMENT RATE

Ad engagement rate.
Описание
Engagement rate for your ads over time.
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AD PERFORMANCE BY DEVICE

Ad performance by device.
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AD PERFORMANCE BY AGE

Ad performance by user age.
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AD PERFORMANCE BY GENDER

Ad performance by gender.
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KEYWORDS

Top 50 keywords ranked by clicks.
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CLICKS BY COUNTRY

Map of countries ranked by ad clicks.
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CLICKS BY COUNTRY (INSIGHTS)

Countries ranked by ad clicks.
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ROAS

Return on Advertising Spend
Описание
ROAS = Total Conversion Value / Total Ad Costs
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VIDEO VIEWS

The number of times your video ads were viewed.
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VIDEO VIEW RATE

The number of views your TrueView video ad receives divided by its number of impressions.
Описание
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
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VTCONVERSIONS

The total number of view-through conversions.
Описание
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
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100% PLAY RATE

Percentage of impressions where the viewer watched all of your video.
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25% PLAY RATE

Percentage of impressions where the viewer watched 25% of your video.
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50% PLAY RATE

Percentage of impressions where the viewer watched 50% of your video.
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75% PLAY RATE

Percentage of impressions where the viewer watched 75% of your video.
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VIDEO CAMPAIGN PERFORMANCE

Key video performance metrics for selected campaigns.
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VIDEO AD GROUP PERFORMANCE

Key video performance metrics for selected ad groups.
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COST-PER-VIEW

Cost-per-view tracked over time
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