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НАЗАД / ДАШБОРДЫ / FACEBOOK ADS

FACEBOOK ADS ДАШБОРД

Объявления в Facebook - стоимость, эффективность, охват и рейтинг рекламной кампании.

Octoboard data dashboard: Facebook ads ppc dashboard
Подключитесь к аккаунту Объявлений в Facebook и выберите Кампании, Объявления или группу Объявлений и создайте свой первый дашборд. Отслеживайте расходы, охват и эффективность персонализированной рекламы.
Комментарии
Чтобы начать работать с Объявлениями в Facebook, выберите одну из следующих групп метрик:

  • Эффективность в режиме реального времени
  • Охват и действия пользователей
  • Стоимость рекламы
Заметки
Чтобы начать собирать данные, используйте ваш стандартный логин в Facebook. Октоборду требуется только доступ к вашим данным в режиме «только для чтения».

Если вы хотите собирать данные для нескольких учетных записей, вам следует использовать премиум-версию Октоборд, которая поддерживает несколько учетных записей для каждого приложения (для получения дополнительной информации перейдите по ссылке: Стоимость).

FACEBOOK ADS ШАБЛОНЫ

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Стоимость и эффективность Объявлений в Facebook
ИСПОЛЬЗУЙТЕ ЭТОТ ШАБЛОН
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FACEBOOK ADS PPC DASHBOARD - PERFORMANCE

Facebook Ads template for PPC dashboard - Performance metrics
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FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics
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FACEBOOK ADS PPC DASHBOARD - AD SPEND

Facebook Ads template for PPC dashboard - Ad Spend metrics
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FACEBOOK ADS ENGAGEMENT

Facebook Ads template for PPC engagement - Posts and Page
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FACEBOOK ADS VIDEO

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FACEBOOK ADS ENGAGEMENT (REPORT)

Facebook Ads template for PPC engagement - Posts and Page
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Facebook Ads template for PPC performance - automated report
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FACEBOOK ADS SPEND (REPORT)

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FACEBOOK ADS МЕТРИКИ

Can I track my Facebook Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Facebook makes it easy to switch between views for Ad Campaign, Individual Ads or full Facebook Ads Account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICKS, and CLICK-THROUGH RATE.

OVERVIEW

Ad Impressions and Clicks over time.
Описание
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Комментарии
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
How often are my ads displayed, to how many people and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

REACH

Ad Reach tracked over time.
Описание
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
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IMPRESSIONS

Number of times your ads have been displayed to your audience.
Описание
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
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FREQUENCY

Ads display frequency (per visitor) tracked over time.
Описание
The average number of times each person saw your ad.

Frequency helps to build awareness and recall by showing your message to people in your target audience multiple times. Frequency may average 1 to 2 per ad set or may be much higher, depending on your budget, audience size and schedule.
Комментарии
However, it's important to monitor frequency along with your results and relevance score to make sure the same people aren't seeing your ads too often during a campaign. If performance begins to drop as your frequency numbers rise, your target audience may be experiencing ad fatigue, and it may be wise to change your ad creative or targeting.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
Do people react to my Facebook Ads?
It is a good idea to track Ad impressions over time and correlated it with actions taken by users. These actions could be likes, app installs, conversions and others. Increasing ACTION RATE and CLICK RATE is always a good thing. If these metrics degrade, it could be an indication of poor Ad quality or low Relevance. One way to fix that would be to fine-tune your Ad Campaign target audience settings.

ACTIONS OVERVIEW

Actions and Action Rate over time.
Описание
Actions is the sum of page likes, app installs, conversions and others - taken by Facebook users after they have seen your ads.

Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

ACTIONS

Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Описание
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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ACTION RATE

Actions Rate for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Описание
Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
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TOTAL CLICKS

Total clicks over time.
Описание
Shows number of times potential clients clicked on your ads over time.
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CTR

Ads Click-Through Rate over time.
Описание
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ
How much am I paying for Facebook Ads? Is it worth it?
Tracking cost of Ads over time is easy. Facebook provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform will also track for you.

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Описание
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

COST

Ad cost tracked over time.
Описание
Shows Ad cost over time for your account or campaign.
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CPM

Cost per 1000 impressions over time (CPM).
Описание
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Комментарии
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
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CPC

Cost per Click (CPC) tracked over time.
Описание
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
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COST PER ACTION

CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Описание
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
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ADS BY RELEVANCE

Ads ranked by relevance.
Описание
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Комментарии
Select Facebook Ad account in the widget configuration screen.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

ADS BY CLICK-THROUGH

Ads ranked by Click-Through Rate.
Описание
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
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ADS BY ACTION RATE

Ads ranked by Action Rate.
Описание
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
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PAGE ENGAGEMENT

Number of user action on your page and posts.
Описание
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
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PAGE LIKES

The number of likes of your Facebook Page attributed to your ads.
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POST COMMENTS

The number of comments on your ads.
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POST ENGAGEMENT

The total number of actions that people take involving your ads.
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POST REACTIONS

The number of reactions on your ads.
Описание
The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
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POST SHARES

The number of shares of your ads.
Описание
People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
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VIDEO PLAYS

The number of times your video starts to play.
Описание
This is counted for each impression of a video, and excludes replays. This metric is currently in development by Facebook.
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THROUGH-PLAYS

The number of times your video was played to completion, or for at least 15 seconds.
Описание
The number of times your video was played to completion, or for at least 15 seconds. This metric is in development.
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AVERAGE WATCH TIME

The average time a video was played
Описание
The average time a video was played, including any time spent replaying the video for a single impression.
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CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
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AD SETS PERFORMANCE

Key performance metrics for your Ad Sets.
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CAMPAIGNS PAGE ENGAGEMENT

Engagement metrics for your page and posts by Campaign.
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AD SETS PAGE ENGAGEMENT

Engagement metrics by Ad Set.
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CAMPAIGNS VIDEO PERFORMANCE

Video metrics for your Ad Campaigns.
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AD SETS VIDEO PERFORMANCE

Video metrics for your Ad Sets.
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LEADS

LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
ИСПОЛЬЗУЙТЕ ЭТУ МЕТРИКУ

LEADS GROUPED

An official replacement of LEAD FORMS from Facebook.
Описание
LEAD FORMS metrics was depreciated by Facebook. LEADS GROUPED metric was recommended for use. There is currently no Facebook documentation available for this new metric. We will be monitoring API documentation for any changes and will update our platform when more information will become available. Thank you for your understanding.
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TRANSACTIONS

Number of purchases made.
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LINK CLICKS

Clicks on ad links.
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AD PERFORMANCE

Key performance metrics for individual Ads
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CAMPAIGNS ROAS

ROAS metrics for your Ad Campaigns
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AD SET ROAS

ROAS metrics for your Ad Sets
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AD ROAS

ROAS metrics for individual Ads
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REVENUE

Revenue from Facebook Ads converions
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ROAS

Return on Advertising Spend
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CUSTOM CONVERSIONS

Custom conversion for specific Lead Type tracked over time
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